Wren Studio

17/08/2022

Meta Update.

Meta targeting now includes:

👩‍💻 IT decision-makers: A B2B audience segment that targets ads to people who are IT decision-makers based on their job titles.

👩‍💻 Business decision-maker titles and interests: A B2B audience segment that targets ads to people who are business decision-makers based on their job titles and interests.

👩‍💻 Business decision-makers: A B2B audience segment that targets ads to people who are business decision-makers in engineering/IT, operations, HR, strategy or marketing, based on their job titles.

👩‍💻 New active business: Admins of engaged businesses that were created in the last 6, 12 or 24 months. (Note: This reflects 3 segments, with one for each timeframe.)

Happy B2B Marketing!

Click here: https://tinyurl.com/nh98ppfs

03/12/2021

"According to a 2021 Social Media Marketing Industry Report, only 9% of marketers are using TikTok. Perhaps some are still to realise its potential? If big names like Nike and Calvin Klein are making use of it, though, perhaps it’s time to follow suit? Let us know if you agree!

26/11/2021

is here and with it, even more opportunities to connect with your customers. Here are a few marketing ideas to consider today, and going forward. Hit play!

16/11/2021

When surveyed for a 2021 Social Media Marketing Report, 88% of marketers indicated that their social media efforts have generated more exposure for their businesses.

Contact us for all your digital marketing needs: https://bit.ly/3aLI7jh

12/11/2021

As consumers gravitate towards online shopping, so omnichannel marketing becomes a necessity for businesses looking to better connect with their target audience.

In fact, according to Google, your digital storefront is as important as its physical counterpart. Find out why here: https://bit.ly/3FXNv13

Google’s Official Digital Marketing Publication. Explore how to prepare for what’s next with new and improved omnichannel customer experiences.

09/11/2021

With fast approaching, marketers are no doubt doing whatever it takes to stand out in a sea of competitors. Their first port of call? A seriously well-thought-out social media strategy. Here’s a guide to getting it right the first time: https://bit.ly/3ASeCa3

It's easy for brands to get lost in the crowd on Black Friday and Cyber Monday. Learn more about the tactics that can help your brand make an impact.

05/11/2021

A Mastercard study last year revealed that 68% of South African consumers are shopping online since the arrival of . With and around the corner, now is the time to ensure your eCommerce site is user-focused.

28/10/2021

The role of a marketer? To influence buying decisions, drive sales, and boost conversions. A great place to start? Local Services Ads that help you connect with the very people who need what you’re offering. Let’s get you to the top of those search results: https://bit.ly/3vuV8Yc

26/10/2021

is just one month away and while it's the perfect occasion to boost sales, it’s also an opportunity to gather that all-important customer data. Swipe for ways to capitalise on the biggest shopping event of the year. www.primedigital.co.za

15/10/2021

Anyone looking to promote their brand has likely heard of Google My Business. This nifty tool ensures serious visibility on Google Search and Maps and is a great way to better connect with customers. Hit play for ways to use your Profile as a marketing tool.

07/10/2021

Still wrapping your head around the Promotion of Access to Information Act (PAIA)? That’s ok! It’s a lot to process but getting your manual ready doesn’t need to be. We’ve partnered with DWDP Law and Easy Docs to make the process as stress-free as possible. Request a consultation: https://bit.ly/3yFR5s4

05/10/2021

Google Ads Moves On From Last-Click Attribution!

What does it mean?
A new Google Ads update should display the holistic performance of an ad campaign more accurately.
In a cookie-less world, Google adapted to AI and Machine Learning to fill in the gaps left by the loss of a tracked user journey.
Data-driven attribution gives credit to all aspects of the ad campaign while using machine learning to accurately justify the strength of its role in leading to a conversion