04/08/2026
Fundraising isn't as simple as asking and receiving.
This infographic from Michelle Benson makes the point so well. Most 'cold' applications an NPO submits have around a 1% chance of success, and most galas and auctions actually run at a loss once you factor in staff time spent organising them.
Building and strengthening relationships with funders is essential to fundraising. Organisations that invest time and effort in building and maintaining those relationships are consistently the most successful fundraisers.