25/06/2026
When a PR partner positions itself as a guardian of brand trust and authenticity, and legal safety, it is obliged to deliver human-led strategy and human-generated content.
It's about more than just getting the technical terms right; it's about strategically aligning communications to your business goals, and to ensure that we keep the brands we represent and their voice firmly on the side of trust.
Read full article: https://www.duomarketing.co.za/guarding-brand-trust-the-changing-role-pr/