10/09/2024
Despite South Africa boasting a rich tapestry of heritage and culture, less than 15% of the country's overall tourist arrivals comprise cultural tourists. By comparison, between 40% and 50% of tourists to European countries such as France and Italy comprise cultural tourists.
Kamil Abdul-Karrim, MD of Pam Golding Tourism and Hospitality Consulting, opens the final day of with a thought-provoking discussion on the potential for Africa to build compelling narratives about the continent's multitude of cultural and heritage attractions.
These attractions should be thrust to the forefront of tourism marketing through digital storytelling and the targeting of immense untapped markets such as the African diaspora worldwide.
Africa Tourism Partners
