Abelusi Wool

Abelusi Wool Abelusi Wool is Segard Masurel's brand under which the entire process from farm to retail garment takes place. It is a FIRST and the FUTURE.
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It includes good farm practice, traceability, sustainability and auditing - because we care.

Wool Market Reports - 1 & 2 September 2026
02/09/2026

Wool Market Reports - 1 & 2 September 2026

CARING FOR THE LAND. 🌱🐑Healthy sheep start with healthy veld.When the land thrives, the sheep thrive – and so does the w...
30/08/2026

CARING FOR THE LAND. 🌱🐑

Healthy sheep start with healthy veld.

When the land thrives, the sheep thrive – and so does the wool.

Good farming. Better wool.
A future worth caring for.
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Wool Market Report | 19 Aug 2026
19/08/2026

Wool Market Report | 19 Aug 2026

19/08/2026

Nature knows best. 🌿🐑

This group of farmers, producing Abelusi Wool, understand that sustainable production starts with working with nature.

They select sheep that perform and thrive on natural veld. Because when animals are naturally suited to their environment, the farm becomes more resource-efficient, resilient and sustainable.

📸 Konsortium-Merino Genetics – putting Inherent Body Condition (BCS) at the centre of selection, breeding sheep that can maintain good condition on natural veld, without relying on additional feed.
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The journey of a fleece. 🐑One fleece.Many hands.One remarkable journey.From the sheep to the shearing shed.From classing...
11/08/2026

The journey of a fleece. 🐑

One fleece.
Many hands.
One remarkable journey.

From the sheep to the shearing shed.
From classing to auction.
From processing to the garments worn around the world.

Every step matters.
Every hand adds value.
Every fleece has a story worth telling.

And with Abelusi Wool, that story can be traced back to where it began – the farm.
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Nature perfected it first. 🌿🐑✔ Naturally breathable✔ Naturally renewable✔ Naturally biodegradable✔ Naturally temperature...
06/08/2026

Nature perfected it first. 🌿🐑

✔ Naturally breathable
✔ Naturally renewable
✔ Naturally biodegradable
✔ Naturally temperature regulating
✔ Naturally odour resistant
✔ Naturally moisture-wicking
✔ Naturally UV protective
✔ Naturally fire resistant
✔ Naturally elastic

No laboratory required.

That’s the remarkable beauty of Merino wool – nature’s original performance fibre.

Which fact surprised you most? Tell us in the comments.
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Wouldn’t you want to know where your clothing comes from?With Abelusi Wool, every fleece is 𝗳𝘂𝗹𝗹𝘆 𝘁𝗿𝗮𝗰𝗲𝗮𝗯𝗹𝗲 – connecting...
29/07/2026

Wouldn’t you want to know where your clothing comes from?

With Abelusi Wool, every fleece is 𝗳𝘂𝗹𝗹𝘆 𝘁𝗿𝗮𝗰𝗲𝗮𝗯𝗹𝗲 – connecting it back to the South African farm where it was grown.

Because transparency isn’t a trend.
It’s the future of natural fibres.

Would you choose a traceable product over one with an unknown origin? Please share your thoughts in the comments.

📸 Konsortium-Merino
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Before there’s wool…there’s a farmer.Long before shearing day, our producers invest countless hours into animal welfare,...
20/07/2026

Before there’s wool…
there’s a farmer.

Long before shearing day, our producers invest countless hours into animal welfare, genetics, and sustainable farming.

Exceptional wool doesn’t happen by accident – it starts with exceptional people.
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Every fleece has a story. 🐑Abelusi Wool isn’t just a label – it’s a promise.A promise of traceable, responsibly produced...
19/07/2026

Every fleece has a story. 🐑

Abelusi Wool isn’t just a label – it’s a promise.

A promise of traceable, responsibly produced South African Merino wool from farmers who care for their animals, their land, their people, and the future of farming.

Because exceptional wool begins long before it reaches the spinner.
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Open landscapes. Resilient sheep. Naturally grown wool.This is the home of exceptional Merino wool. This is Abelusi Wool...
12/07/2026

Open landscapes. Resilient sheep. Naturally grown wool.

This is the home of exceptional Merino wool. This is Abelusi Wool.
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Address

Unit 4 Bedford Road
Port Elizabeth
6001

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

+27832297940

Website

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