Abelusi Wool

Abelusi Wool Abelusi Wool is Segard Masurel's brand under which the entire process from farm to retail garment takes place. It is a FIRST and the FUTURE.
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It includes good farm practice, traceability, sustainability and auditing - because we care.

Wool Market Report | 2 June 2026
04/06/2026

Wool Market Report | 2 June 2026

01/06/2026

| Well done Segard Masurel New Zealand 👏

Join Segard Masurel and Abelusi Plus at the Dordrecht Farmer’s Day as industry leaders share practical insights on regen...
25/05/2026

Join Segard Masurel and Abelusi Plus at the Dordrecht Farmer’s Day as industry leaders share practical insights on regenerative wool, profitable sheep farming, sustainability, and carbon opportunities.

A day of conversations that matter for the future of farming. 🐏 🌱

📍 Dordrecht Golf Club
📅 27 May 2026
🕣 08:30 for 09:00

PROGRAMME

09:00 – 09:15 | Opening & Welcome

09:15 – 09:45 | The demand for regenerative wool, the importance of audits, and opportunities in the market – James de Jager

09:45 – 10:45 | Sustainable use and improvement of natural resources – James Brodie

10:45 – 11:00 | Tea

11:00 – 11:45 | Profitable sheep farming in the grassveld region – Claude Cloete

11:45 – 12:30 | Carbon project developers specialising in the identification, financing, and development of commercially viable carbon projects – William Moolman, TASC

12:30 – 13:00 | Audit process for regenerative wool – Maryke Stern

13:00 – 13:15 | Summary – Cobus Vivier

🍽 Lunch to follow
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Wool Auction | 20 May 2026This week, we had the privilege of welcoming Roodebult from Dewetsdorp to our office in Port E...
21/05/2026

Wool Auction | 20 May 2026

This week, we had the privilege of welcoming Roodebult from Dewetsdorp to our office in Port Elizabeth.

Congratulations to the Roodebult team on achieving the highest price on the Segard Masurel wool auction – an outstanding achievement. 👏

Photo from left to right: Bennie and Sias Hoffman from Dewetsdorp, with De Klerk Kemp (Segard Masurel).
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Wool Market Report | 20 May 2026
20/05/2026

Wool Market Report | 20 May 2026

Before you buy it… ask where it comes from.Your clothing.Your textiles.Your furniture.Is the source natural?Choose fibre...
20/05/2026

Before you buy it… ask where it comes from.

Your clothing.
Your textiles.
Your furniture.

Is the source natural?

Choose fibres with purpose. 🌍🐑
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🐑 | Nature gave us the perfect fibre. Wool is renewable, biodegradable and made to last – a natural choice for a more ...
17/05/2026

🐑 | Nature gave us the perfect fibre. Wool is renewable, biodegradable and made to last – a natural choice for a more sustainable future.

From the clothes we wear to the textiles in our homes, every choice matters.

So ask yourself: Where does the source of your clothing come from?
Your furniture?
Your fabrics?
Is it natural?

Choose fibres with purpose. Choose comfort, quality and sustainability.
Choose wool.

Join Abelusi Wool in celebrating the wonder of natural fibres and make wool part of your everyday life. 🤍
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Abelusi = Shepherds in isiXhosaThey don’t just farm sheep.They read the veld – the small shifts, the quiet signs others ...
26/04/2026

Abelusi = Shepherds in isiXhosa

They don’t just farm sheep.
They read the veld – the small shifts, the quiet signs others miss.
Observers of detail, guided by what the land is telling them.

They work with nature.
Caring for the sheep, the land, and the people who depend on both.

That’s where good wool begins.
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Wool Market Report | 22 April 2026
23/04/2026

Wool Market Report | 22 April 2026

Step into a better market. 🚪🐑With Abelusi Wool, you’re not just selling wool – you’re selling directly to leading brands...
16/04/2026

Step into a better market. 🚪🐑

With Abelusi Wool, you’re not just selling wool – you’re selling directly to leading brands and unlocking premium prices.

From farm to final garment, every fibre is part of a seamless, responsible chain – built on care for your sheep, your land, and your people.

Be part of a system that works for the producer.
Be part of the future.

If you are interested - contact James de Jager +27 82 065 2053 for more info.
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Address

Unit 4 Bedford Road
Port Elizabeth
6001

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

+27832297940

Website

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