Upstream Media & Communications

14/07/2017

Know your audience. You need to learn their language, desires, things that resonate with them, and the things they don’t like. When you understand the way your target audience views the world, you’ll be able to create content they genuinely want to read.

14/07/2017

http://www.dailyinfographic.com/wp-content/uploads/2017/05/top-100-Internet-websites-infographic.jpg

20/06/2017

Check out these lessons from the Digital Ascendant Conference on keeping up with the digital marketing landscape.

18/06/2017

Here's how to find out what Google knows about you and is sharing with advertisers, and how to get Google to stop.

05/06/2017

http://themediaonline.co.za/2017/06/radio-the-state-of-airplay/

Radio has defied Newton’s Third Law by meeting every action with an unequal, and often incorporating reaction. Those who predict its demise have been proved wrong time and again as the medium conti…

03/06/2017

Learn how to avoid these Instagram mistakes and make sure your brand isn't making careless blunders or missing the mark with your content.

02/06/2017

We asked our Twitter followers what they felt are the biggest social media no-nos that brands commit. This is what they told us.

28/05/2017

YouTube is trying to crack down on scam artists and offensive-content creators by instituting a requirement for channel monetization.

28/05/2017

Do you know how to use hashtags? How about how not to use hashtags? This blog posts is a must read for anyone wanting to know how to use hashtags.

25/05/2017

https://upstreammediablog.wordpress.com/2017/05/25/sa-digital-landscape-a-brief-summary-2017/

Aim Commenting briefly and effectively on the state of digital media in South Africa, one has to consider the online landscape in terms of users, growth of platforms and user activity. My ai…

23/05/2017

http://wagthedog.co.za/emags/themediaapril17/ #/18/

ISSUE 169 Gridlock! Drive time radio keeps commuters sane Tall tales and other fake news stories Justine Cullinan: Radio stands proud in the face o

23/05/2017

http://themediaonline.co.za/2017/05/south-africas-top-performing-magazines-some-flowers-among-the-fields-of-weeds/

It’s been a tough time for the publishing industry, with a number of titles shutting up shop, but a few have managed to grow. In another year of carnage for publishers, picking the top performers w…