18/09/2020
WHAT A VIRTUAL ASSISTANT CAN DO IN YOUR BUSINESS
The Social Media Manager will administer the company’s social media marketing and advertising. Administration includes but is not limited to:
Deliberate planning, strategy and goal setting
Development of brand awareness and online reputation
Content management (including website)
SEO (search engine optimization) and generation of inbound traffic
Cultivation of leads and sales
Reputation management
The Social Media Manager is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as she/he engages with customers on a daily basis, with the ultimate goal of:
Turning fans into customers.
Turning customers into advocates.
Community participation.
Community leadership and participation (both online and offline) are integral to a Social Media Manager’s success. An essential component is communicating the company’s brand in a positive, authentic way that will attract today’s modern, hyper-connected buyers.
The Social Media Manager is instrumental in managing the company’s content-related assets. Google’s #1 search ranking factor is relevant content (content that serves searchers’ needs the best). It’s clear then that managing content should be part of the Social Media Manager’s Job Description.
Content management duties include:
Administrate the creation and publishing of relevant, original, high-quality content (for all channels and ads)
Identify and improve organizational development aspects that would improve content (ie: employee training, recognition and rewards for participation in the company’s marketing and online review building).
Create a regular publishing schedule and promote content through social advertising.
Leverage the right tools to manage your content. (I recommend PostPlanner )
Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
Integrate al
