02/05/2026
*Service Providers that Attract Paying Clients*
When you get your target market messaging right, you'll attract the right pocket, and you will also attract the right mind. Sometimes both those traits reside in the same person (jackpot) and sometimes not. π
This scan spell problems. Your ego will be stroked and your heart encouraged by the high praise of, and keen interest in your offering.
You will think you've secured a client. And then when it's time to honour your invoice, there's the same old challenge.
Built into your strategy and your messaging must be ways to inherently divert the attention of the wrong-fit... even if they are attracted to your offering.
Customers who like and ask for your services but can't pay after delivery, are a big contributor to your lack of business growth. You're spending skills and time for a reward that isn't coming.
It *is* a business afterall and serving for free must be a cheerful choice from your heart, rather than an unexpected disappointment and frustration of your progress.
Those who pay the least also (intentionally or unintentionally π€·π½ββοΈ) take the most - more changes, more options etc. You end up doing more than what you priced for and then wait for, or never get your payment.
This speaks to operational process as well... but I'll have to write again for that.
Make sure that your message speaks to a person that has all three:
- The need that fits the actual solution you're offering
- The mind that can understand the fit and value of your solution
- The right pocket that can pay your fees without constant negotiation, delay or begging.
Your message has to be able to distinguish between a business fan club, and a genuine client who can be part of your long term growth-strategy.
I'd also like to talk about another golden key... *lead sourcing* ... let's also do that soon.
Happy, safe and peaceful long weekend to the South Africans!
Image credit: RawPixel @ Freepik