Francois J Lubbe - The Bush Lessons Guy

Francois J Lubbe - The Bush Lessons Guy Bush Lessons 4 Business | Helping leaders see what they couldn’t see before, so they can achieve what they didn’t believe was possible. Wild Insights.

Francois J Lubbe – The Bush Lessons Guy

I help business owners and leaders turn insight into measurable results while improving their quality of life. My coaching combines transformational thinking with practical execution — so clients don’t just expand what’s possible, they implement clear strategies that improve performance, cashflow, clarity, and personal freedom. With 23 years of corporate an

d executive experience and 17 years in business coaching, I blend hard-nosed business fundamentals (cashflow, systems, operational excellence) with nature-inspired insight to create pragmatic, lasting change. What makes my work different is a focus on the invisible tracks — the overlooked levers and unseen habits inside businesses that, once identified and corrected, release disproportionate value. I don’t offer generic motivation; I uncover high-leverage fixes that free owners’ time, strengthen teams, increase company value, and create more space to enjoy life. I am the founder of KBM – Kruger Business Mastery and creator of The Possibility Dynamo, using Bush Lessons 4 Business to translate focus, adaptation, and resilience into clear actions leaders can apply immediately. I see what others miss, challenge leaders to decide with clarity, and guide them into new territory where real momentum — and real results — enhance both business and life. Key Achievements & Credentials:

12,000+ hours of business coaching across multiple industries. Franchise Partner, ActionCOACH Business Coaching. Author: Bush Lessons 4 Business – Unlocking Your Possibility

Creator: The Possibility Dynamo – Navigating Change, Unlocking Bold New Frontiers. Founder: KBM – Kruger Business Mastery, the biggest classroom in the world. Featured on DSTV’s Die Groot Ontbyt, eNCA, major national radio and podcasts. Awards: ActionCOACH accolades and corporate honours. Real Results.

What if Accountability is about seeing, not checking?The right people help us see what we cannot see by ourselves.Accoun...
31/08/2026

What if Accountability is about seeing, not checking?

The right people help us see what we cannot see by ourselves.

Accountability. We often get it wrong.

In many workplaces, accountability has become something negative.

A conversation we don’t want to have.�A finger pointed when something goes wrong.�A way of making sure people “do what they are supposed to do.”

But accountability can be so much more than being held responsible by someone else.

At its best, accountability is relational.

We need people in our lives who give us an honest lens.

People who see what we cannot see.

Who ask the question that makes us stop.

Who challenge our thinking and sometimes wake us up to a completely new revelation:

“I never saw it that way before.”

That is the value of extra eyes.

And this is where accountability becomes powerful in the workplace.

As leaders and business owners, we have a choice when people aren’t delivering against expectations:

Do we lower the expectation?�Or do we increase the capacity?

True accountability isn’t about punishment or pressure.

It is about creating the relationship, environment and conversations that help people see, learn, grow and take responsibility for what comes next.

But there is another side to this.

We cannot grow others beyond our own capacity to grow.

The more we develop our own ability to see, the more we can help others see.

The more we challenge our own thinking, the more we can challenge theirs.

And the more willing we are to be accountable ourselves, the more we can create a culture where accountability is embraced rather than feared.

The Klipspringer has a simple lesson for us:

The Value of Extra Eyes.

Sometimes we don’t need another answer.

We need another perspective.

Someone who helps us see what has been there all along.

And perhaps that is one of the most important roles we have as leaders:

Not to lower the expectation when people struggle to reach it, but to help increase their capacity to meet it.

Because ultimately,

it starts with you.

Maybe this gives you something to think about.

And if it resonates, I’d love to hear your perspective.

Sometimes a conversation opens our eyes to what we couldn’t see before.

“Moenie alles vir soetkoek opvreet nie.”My grandfather used to tell me this.I think about it often in a world where we h...
27/08/2026

“Moenie alles vir soetkoek opvreet nie.”
My grandfather used to tell me this.

I think about it often in a world where we have access to more data, information, opinions and knowledge than ever before.

And yet, perhaps we have never had such a scarcity of wisdom.

I have been an avid reader and learner for decades. I love discovering, questioning, learning and challenging my own thinking.

But something I increasingly notice is that the challenge is no longer access to information.
It is what we choose to pay attention to.

💭Because what we pay attention to has a value — and a cost.

What we choose to give our attention to can expand our thinking, challenge our assumptions, create new possibilities and lead to better decisions.

But it can also consume our time, reinforce what we already believe, distract us from what really matters and keep us busy without moving us forward.

Every hour spent consuming information carries an opportunity cost.

👉That time could have been spent thinking more deeply.
👉Reading something that challenges your assumptions.
👉Having a conversation that changes someone’s perspective.
👉Asking a question that opens a new possibility.
👉Making a decision that moves your team forward.
👉Creating something that adds value.
👉Helping someone else see something differently.
👉Or simply thinking for yourself.

We have an abundance of data and information.
But information does not automatically become wisdom.

Perhaps the real skill today is knowing what deserves our attention — and what doesn’t.

What to take in.
What to question.
What to ignore.
And what is worth exploring more deeply.

Not everything that demands your attention deserves it.

My grandfather said it much more simply:
“Moenie alles vir soetkoek opvreet nie.”
Don't swallow everything you're fed.

What are you giving your attention to today — and is it helping you see more clearly, think differently and create better outcomes?



What happens when one voice becomes a chorus?It was very early in the morning in the Kruger.Everything was quiet.Then I ...
26/08/2026

What happens when one voice becomes a chorus?

It was very early in the morning in the Kruger.

Everything was quiet.

Then I heard it.

A Southern Ground Hornbill calling from a tree.

Then, eight others flew into the same tree and joined the call.

First, one voice.

Then another and another.

Until suddenly, the tree was alive with voices responding — in unity and harmony.

I remember thinking:

“That’s what a common goal looks like.”

It was goosebumps stuff.

Nature had just demonstrated something incredibly powerful in the simplest possible way.

And I wondered:

❓Why do we sometimes struggle so much with this in business?

Different people.

Different strengths.

Different personalities.

Different experiences.

Different perspectives.

Yet when there is a clear common goal, something extraordinary can happen.

People begin to pull together.

They begin to contribute.

They begin to respond.

And suddenly, one voice becomes a chorus.

But there is another ingredient we often underestimate.

⏰ Time.

Not time to manage people.

Time to invest in them.

Time to know them.

Time to listen to them.

Time to discover what makes them tick.

Time to uncover their strengths.

Time to develop them.

Time to challenge them.

Time to prepare them for what they can become.

Time to help them stop believing the lies they have been telling themselves about what they are capable of.

Time to say:

“I see something in you that you may not yet see in yourself.”

That kind of investment doesn’t happen in the margins.

It needs space.

And this is where systems matter.

I sometimes use SYSTEM as a simple lens:

Saving Yourself Stress, Time, Energy and Money.

When thoughtfully designed and implemented, systems create something incredibly valuable:

capacity.

But capacity is only potential.

The real value comes from what we do with it.

Because when leaders use the time, energy and attention that systems give back to invest meaningfully in their people, something changes.

People come alive.

They walk through the door with smiles on their faces.

They bring energy.

They bring ideas.

They bring ownership.

They fill the room.

And that energy becomes contagious.

It fuels extraordinary service — internally and externally.

And somewhere in that experience, something powerful happens.

Someone thinks:

“Hey… I belong here.”

That is when an organisation becomes more than a collection of people and processes.

It becomes something living.

Something connected.

Something with energy.

The ecosystem comes alive.

☁️Maybe it’s time to look at your business with fresh eyes.
🔥Are your people on fire- without burning out?

What might become possible if they were?

If this resonates with you, perhaps there’s something worth exploring.

It might be valuable to have a conversation.

Let’s talk.

https://thebushlessonsguy.co.za/book-a-call/

What if your biggest obstacle isn’t the river? What if it’s your Magic Bus?Sometimes what gives us comfort and security ...
24/08/2026

What if your biggest obstacle isn’t the river? What if it’s your Magic Bus?

Sometimes what gives us comfort and security can quietly become what keeps us from moving forward.

In 1992, Chris McCandless ventured deep into the Alaskan wilderness.

Eventually, he found an abandoned bus.

He called it the Magic Bus.

It became his shelter. His home. A place of relative comfort in an otherwise unforgiving environment.

But eventually, Chris decided it was time to leave.

And that’s where the river became important.

He had crossed the Teklanika River when entering the wilderness.

But when he later tried to return, the river had become swollen and dangerous.

He couldn’t cross.

So he returned to the Magic Bus.

And he stayed there.

Eventually, weakened by starvation, Chris McCandless died in the bus.

That part of the story has always stayed with me.

Because we often talk about crossing the river.

I recently wrote about the difference between a 5-metre and a 50-metre river crossing — the difference between a relatively straightforward decision and one that requires greater courage, preparation and commitment.

But the Magic Bus gives me another way of seeing the same terrain.

What happens when you become too comfortable on your side of the river?

Your Magic Bus might be your successful business.

A comfortable income.

A strategy that has worked for years.

A familiar leadership style.

A long-standing client.

A position you’ve outgrown.

Or even an identity that once served you brilliantly.

And here’s the interesting part:

Your Magic Bus isn’t necessarily a bad thing.

It may be the very thing that got you where you are.

The danger comes when the shelter becomes the destination.

When comfort replaces curiosity.

When familiarity replaces possibility.

When what once protected you starts limiting where you are willing to go.

So perhaps the question isn’t only:

“Which river do I need to cross?”

It is also:

“Have I become too comfortable in my Magic Bus?”

Take a moment to look at your business from a different angle.

What might you see if you stepped outside the bus?

Because sometimes the next breakthrough doesn’t begin with finding a better bus.

It begins with deciding to leave the one you’re already in.

PS: This is another way of looking at the 5-metre and 50-metre river-crossing idea I shared recently. I’ll add the link in the comments.

Perhaps it’s time to step outside your Magic Bus.

💭If this story made you think about your own business, leadership or the place you find yourself in right now, I’d love to hear from you.

Sometimes a different conversation — and a New Way of Seeing — is all it takes to discover what’s possible on the other side of the river.

📱 Reach out. Let’s explore what your next crossing could look like.

https://thebushlessonsguy.co.za/book-a-call/





📷 Photo: Paxson Woelber / Wikimedia Commons — CC BY 2.0�

Source: Wikimedia Commons –

Into the Wild: Brett at the Fairbanks 142⁠

Do You Know the Story Behind the Company You Work For?Sometimes a simple conversation can plant a seed that changes the ...
21/08/2026

Do You Know the Story Behind the Company You Work For?

Sometimes a simple conversation can plant a seed that changes the way someone sees their work.

A month ago, my wife and I bought a new iPhone at the Apple Store.
While Thabiso, the technician, was transferring the photos and other information from the old phone, I started a conversation with him — as I often do. 😊

I asked him how he enjoyed his job.

He shared how challenging it was to combine his work with his studies. He also told me that he always wants to do things perfectly — and that sometimes this means things take longer than they should.

That immediately reminded me of The Buffalo’s Lesson: Embracing Imperfect Opportunities, one of the lessons in my book, Bush Lessons 4 Business.

I shared the idea with him:
Setting high standards is important. But don’t let your need for perfection prevent you from implementing, learning and moving forward.

Then our conversation took an unexpected turn.
I asked him:
“What do you know about the founder of Apple?”

Not much.

I couldn’t resist a challenge. 😄

Here was a young man working for one of the world’s most iconic companies, yet he knew very little about the person and the story behind the company.

So I offered him a challenge.
I would lend him the biography of Steve Jobs — almost 600 pages.
He had to read it within the agreed timeframe.
And if he completed the challenge, I would give him my book, Bush Lessons 4 Business, complimentary.

He was excited.
But I knew this wasn’t just about reading a 600-page book.
He had to find the time between working and studying. It was about making a commitment — and following through.
That day, we took a photograph together with the Steve Jobs book.

Today, a month later, we took another one.

This time, I was handing Thabiso his copy of Bush Lessons 4 Business.
Challenge completed. 📖✅.
Well done young man.

But there was something much bigger behind the challenge.

I wanted to plant a seed about the value of knowing the story of the company you work for.
Because company history isn’t just about dates, founders and milestones.
It is about understanding the people, the struggles, the decisions, the failures, the breakthroughs and the beliefs that shaped the organisation you are part of today.

When you know that story, your work can become more than just a job.
You don’t simply work for the company. You become part of its story.

Sometimes the most meaningful impact happens through collaboration.Today I had the privilege of being invited by my Acti...
12/08/2026

Sometimes the most meaningful impact happens through collaboration.

Today I had the privilege of being invited by my Action COACH Southern Africa colleague, Lindie Malan, to spend time with a group of managers she has been working with for nearly four years.

Lindie has had a tremendous impact on their business and their leadership journey, and she invited me to share a few ideas from Bush Lessons 4 Business – Unlocking Your Possibility, which they had read as part of their Leadership programme.

One conversation stayed with me.

Wietz Kloppers, Regional Manager, told me that this was the first book he had read since school. 😮

And then he told me how grateful he was that he had taken the step to read it — and that he is now reading and re-reading it because it has changed the way he looks at growth.

That touched me deeply.

Because it reminded me that impact rarely happens in isolation.

Lindie has been walking alongside this business for almost four years. I brought a few Bush Lessons into their journey. Wietz chose to open the book — and something shifted for him.

One person. One book. One new way of seeing. Another ripple of possibility.

We also explored the tracks they have already left behind and, with their business going through a change in shareholders, the new tracks they may need to create as they navigate uncertainty.

For me, this is what collaboration is really about:

Enriching an ecosystem so that people and businesses can move towards a more positive future — professionally and personally.

And perhaps that is one of the greatest lessons of all:

We don’t always get to see the full impact of the track we leave behind.

Thank you, Lindie, for the invitation and for the incredible work you continue to do with this business.

And Wietz — thank you for reminding me why I wrote the book in the first place.

Ready to leave a new track? Start with a Bush Lesson — for yourself, a friend, or your team

https://thebushlessonsguy.co.za/home-new/

Francois J Lubbe - The Bush Lessons Guy

New Ways of Seeing

One observation that has stayed with me…Today, I found myself thinking about Kartar.He wasn’t just our driver in India.H...
03/08/2026

One observation that has stayed with me…

Today, I found myself thinking about Kartar.

He wasn’t just our driver in India.

He became part of our journey.

As the kilometres passed, so did the stories—about his family, his work, and the sacrifices that come with spending time away from home to provide for those he loves.

It reminded me that every person we meet is carrying a story we know only a small part of.

Sometimes the greatest gift we can give someone isn’t advice or recognition.

It’s to genuinely see them, listen to them and let them know they matter.

Who has made your journey easier… and have you thanked them?

One observation that has stayed with me…One evening in Goa, India, seven countries were represented around our dinner ta...
30/07/2026

One observation that has stayed with me…

One evening in Goa, India, seven countries were represented around our dinner table.

Different cultures. Different accents. Different life experiences.

Yet laughter needed no translation.

It reminded me that the strongest ecosystems don’t depend on everyone being the same. They thrive because of diversity, connection and a shared purpose.

Whether in nature, business or life, healthy ecosystems are built through relationships.

Who could you connect with today that might strengthen your ecosystem?

Wild Insights. Real Results.

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