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Francois J Lubbe - The Bush Lessons Guy

Name: Francois J Lubbe - The Bush Lessons Guy
Address: Randburg, 2194, ZA
Telephone: +27824414988

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Francois J Lubbe - The Bush Lessons Guy

Bush Lessons 4 Business | Most leaders focus on what’s visible. I expose the dynamics actually driving their results. Wild Insights. Real Results.

Francois J Lubbe – The Bush Lessons Guy

I help business owners and leaders turn insight into measurable results while improving their quality of life. My coaching combines transformational thinking with practical execution — so clients don’t just expand what’s possible, they implement clear strategies that improve performance, cashflow, clarity, and personal freedom. With 23 years of corporate an

d executive experience and 17 years in business coaching, I blend hard-nosed business fundamentals (cashflow, systems, operational excellence) with nature-inspired insight to create pragmatic, lasting change. What makes my work different is a focus on the invisible tracks — the overlooked levers and unseen habits inside businesses that, once identified and corrected, release disproportionate value. I don’t offer generic motivation; I uncover high-leverage fixes that free owners’ time, strengthen teams, increase company value, and create more space to enjoy life. I am the founder of KBM – Kruger Business Mastery and creator of The Possibility Dynamo, using Bush Lessons 4 Business to translate focus, adaptation, and resilience into clear actions leaders can apply immediately. I see what others miss, challenge leaders to decide with clarity, and guide them into new territory where real momentum — and real results — enhance both business and life. Key Achievements & Credentials:

12,000+ hours of business coaching across multiple industries. Franchise Partner, ActionCOACH Business Coaching. Author: Bush Lessons 4 Business – Unlocking Your Possibility

Creator: The Possibility Dynamo – Navigating Change, Unlocking Bold New Frontiers. Founder: KBM – Kruger Business Mastery, the biggest classroom in the world. Featured on DSTV’s Die Groot Ontbyt, eNCA, major national radio and podcasts. Awards: ActionCOACH accolades and corporate honours.

17/06/2026

♦️How South Sotho Became the Key to My Future
A Youth Day discovery reminded me that possibility often hides inside our greatest challenges.

💦 While sorting through an old wooden crate filled with books, documents, and memories this Youth Day, I came across a university report from many years ago.

👀As I looked at it, I couldn’t help but think about the challenges facing so many young South Africans today.

Yes, there are economic realities.
Yes, there are structural challenges.
Yes, there are circumstances beyond our control.

💡 But this old report reminded me of something important:

Our future is often shaped by what we choose to do with what is within our control.

⌛At the time, I didn’t have matric exemption.
University wasn’t part of the plan.
After military service, I wanted to study B.Com but was told I would only qualify for matric exemption years later.

👨Then a friend asked me a simple question:

“What if you just went to the university and told someone your story?”

💥One conversation.

💥One decision.

💥One YES.

🔑🚪 A door opened.

👍 There was a condition.

I had to pass an additional subject.

The options were Mathematics, Science, or South Sotho.

✅ I chose South Sotho.

Looking at this report today, you’ll notice something interesting.

✅I passed South Sotho.

❌I failed Accounting.

👍 And I was perfectly okay with that.

🔑 Because South Sotho was the key that unlocked my future.

The following year I passed Accounting 1 and 2.

Looking back, this wasn’t really a story about South Sotho.

It was my first lesson in what I now call Unlocking Your Possibility.

🔹Possibility rarely arrives looking like possibility.

💡More often it arrives disguised as pressure, uncertainty, setbacks, and obstacles.

The question is:

👉Will we focus on what is beyond our control?

👉Or will we take the next step with what is right in front of us?

🎗️That old report reminded me that sometimes a single decision can change the direction of an entire life.

😮 And sometimes, the key to your future is found in the place you least expect.

Francois J Lubbe - The Bush Lessons Guy

15/06/2026

The Problem Is Rarely the Problem
Most business pressure doesn’t come from lack of effort — it comes from looking at the wrong level of reality for too long.

🪤 One of the most dangerous traps in business is not lack of effort.
It is lack of perspective.

🔍We often get so focused on solving problems that we lose sight of what is actually happening in the system.

🌿 A moment from the bush comes to mind.
I was sitting in a bird hide, completely focused on trying to capture the perfect shot.
In the distance, I noticed a water monitor moving toward what I thought was just an interesting scene near a crocodile nesting area.
👉I zoomed in.
👉I was focused on composition.
👉Timing.
👉The “perfect moment”.

👀What I didn’t realise at the time was that I had narrowed my focus so much that I lost the bigger picture.
The crocodile was there.
But out of my frame.
Then suddenly everything changed.
The water monitor bolted.

🐊 Only afterwards did I realise what had actually happened.
The crocodile had moved in and chased it off.

😢 I had missed the cause because I was focused on the detail.
That moment stayed with me.

💡 Because business works exactly the same way.
Leaders often zoom in on what is visible:
🔹Cash flow pressure.
🔹Sales challenges.
🔹Operational problems.
🔹Team frustration.

But what is visible is not always what is driving the situation.
Sometimes the real drivers sit outside the frame:

🔸A broken offer.
🔸A misaligned strategy.
🔸A leadership blind spot.
🔸A system constraint.

And when you are too close to the detail, you miss the force that is shaping it.
This is what I now call the Focus Formula:

Zoom in to understand the detail.
Zoom out to understand the system.

🔬If you only zoom in, you manage symptoms.
🔭If you only zoom out, you lose ex*****on.
✔️But when you learn to move between the two, clarity emerges.

Interestingly, this ties back to a broader conversation I had in a recent Power 98.7 interview about business pressure and decision-making under uncertainty.

Because often the challenge is not that leaders lack information.

It is that they are looking at the wrong level of information at the wrong time.
The shift is simple, but not easy:
💭 Before you solve the problem, make sure you are looking at the right frame.

❓Before you jump into solving your next challenge, pause and ask yourself: am I zoomed in on symptoms, or zoomed out enough to see what is actually driving this?

🤙 If this resonates with you, and you find yourself too close to the detail right now to clearly see what is actually driving your business challenges, I’d be happy to help you step back, zoom out, and reframe what’s really going on.

https://thebushlessonsguy.co.za/book-a-call/
📧 [email protected]

Francois J Lubbe - The Bush Lessons Guy

10/06/2026

🌿 THE TERRITORY YOU PROTECT MAY BECOME THE PRISON YOU LIVE IN

The visible struggle is rarely the real problem. Follow the invisible tracks.

A friend Ivan Muller recently shared an incredible image of two Black Mambas engaged in a silent wrestling match. ( see link below shared with his permission)

No venom.
No biting.
No attempt to kill.

🐍🐍 Just two powerful snakes testing each other as they competed for territory and the right to move forward.

As I looked at the image, I was reminded of a conversation I had earlier that day with a business owner.

😔He was exhausted.
😔Overworked.
😔Frustrated.

“I have to do everything myself,” he said.

❓When I asked what his biggest pressure point was, his answer surprised me.

“Communication.”

At first, the two conversations seemed unrelated.

🐾 Then I started following the tracks.

In the bush, the most important tracks are often the ones you don’t immediately see.

👉The obvious track was his workload.

👉The hidden track was how it had been created.

⌛ Over time, one conversation at a time, one decision at a time, one interruption at a time, his business had learned to depend on him.

🕴️Need an answer? Ask the owner.

🕴️Need a decision? Ask the owner.

🕴️Need approval? Ask the owner.

Like a game path formed by countless footsteps, dependence had become a well-worn track.

🥆 The territory he had spent years protecting had become the territory he was trapped inside.

💡What struck me about the Black Mambas was that they were competing for territory within an ecosystem.

🌿 Nature understands something many businesses forget.

🔹Healthy ecosystems distribute responsibility.

🔹No single animal carries the entire burden.

🔹No single species controls every outcome.

Yet many business owners unknowingly create ecosystems where everything revolves around them.

🛡️ Eventually they become the bottleneck, the decision-maker, the problem-solver, and the firefighter.

Then they wonder why they are overwhelmed.

✍️ Perhaps the lesson isn’t about the Black Mambas at all.

Perhaps it’s about the invisible tracks.

⚓The patterns we create.

⚓The habits we reinforce.

⚓The territory we refuse to release.

Because sometimes the greatest constraint to growth isn’t out there.

It’s the track we’ve been walking for years without even noticing.

🌿 Bush Lesson: The territory you protect today may become the prison you live in tomorrow.

❓What territory are you still protecting that your business has outgrown?

💭 If this resonates with you and you’re feeling trapped inside a business that depends too heavily on you, perhaps it’s time to follow the hidden tracks together.

👀 Sometimes a fresh set of eyes can help uncover the patterns that are limiting growth and reveal a path forward.

🤙 Feel free to reach out. I’d love to hear what tracks you’re finding in your business.

https://thebushlessonsguy.co.za/book-a-call/

📧 [email protected]

FFrancois J Lubbe - The Bush Lessons Guy@

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09/06/2026

The Most Important Things In Business Often Leave Tracks
The Tracks Are Visible. The Story Often Isn't.

⛈️ A few years ago, shortly after a rainstorm in the Kruger National Park, I recorded a Bush Lessons video about tracks.

👀 The wet sand revealed the stories of animals that had passed through the area.
To most of us, they were simply footprints.
But to an experienced tracker, they were much more.

The tracks revealed:
• What animal had passed through
• The size of the animal
• The direction it was travelling
• How recently it had been there
• Whether it was relaxed or under pressure
• Whether it had been hunting or fleeing
• Whether it was alone or part of a group

🤓 An expert tracker sees far more than tracks.
They see a story.

Most of us walk past those signs every day without noticing them.

Business is no different.
Most business owners focus on the obvious tracks:
• Revenue
• Profit
• Cash flow
• Customers
• Staff turnover
These measures matter.

But they only tell part of the story.
💡 The real insight often lies in the hidden tracks.

The hidden tracks may reveal:
♦️A leadership bottleneck slowing growth
♦️A team lacking clarity or alignment
♦️A business owner spending time in the wrong areas
♦️Opportunities hiding in plain sight
♦️Decisions driven by habit rather than strategy
♦️A growing gap between the business and the life the owner wants to create

🔍 Like a tracker in the bush, an experienced coach learns to see patterns that are not immediately obvious.
The fascinating part is that once someone points them out, you can never unsee them.

🏞️Suddenly the landscape looks different.
🔮New possibilities emerge.
☀️Better decisions become available.
📶The future becomes clearer.

In the bush, tracks tell a story.

In business, they do too.
❓ What tracks is your business leaving behind?
❓ And what might change if you could see the story behind them?

🤙 If this perspective resonates with you and you're curious about what hidden tracks may be shaping the future of your business, leadership, or life, feel free to reach out through the link below or send me a direct message.

🔦Sometimes the breakthrough is not finding a new path.
It's learning to see the tracks that were there all along.

🎥 I've included a link to the original Bush Lessons video in the comments if you'd like to see my perspective at the time and how visible tracks often point to deeper, hidden stories—both in the bush and in business.

https://thebushlessonsguy.co.za/book-a-call/

📧 [email protected]

Francois J Lubbe - The Bush Lessons Guy

05/06/2026

THE LEAP THAT CHANGES EVERYTHING
🍃A few years ago on our way to Pafuri in the Kruger National Park, we spotted something we had never seen before.

A group of Rock Dassies moving across a rocky outcrop.
As we watched, they effortlessly leapt across sizeable gaps between rocks.
🤩 What struck me was not their agility.
It was their decisiveness.
There was no hesitation.
No prolonged analysis.
No waiting for perfect conditions.
They simply moved from one rock to the next.

💭 That observation reminded me of something I see repeatedly when working with business owners.
👉Most are not short of dissatisfaction.
👉They know what is frustrating them.
👉They know what is limiting growth.
👉Most are not short of vision either.
👉They have goals.
👉Ideas.
👉Plans.
👉A picture of where they want their business to go.

Yet progress often stalls.
Why?

💡Because between dissatisfaction and vision sits a critical factor that is often overlooked:
🪜The First Step.

🕵️‍♂️ Through my own experiences and conversations with business owners, I have come to appreciate the Change Formula differently:

Dissatisfaction × Vision + First Steps > Resistance

🔹Dissatisfaction creates awareness.
🔹Vision creates direction.
🔹First Steps create momentum.

Without action, vision remains a possibility.
Without movement, frustration becomes familiar.

The businesses that grow are not always those with the best plans.
They are often the ones willing to take the first meaningful step before they have everything figured out.
♦️The proposal is sent.
♦️The call is made.
♦️The meeting is arranged.
♦️The conversation happens.
♦️The leap is taken.

❓ What is the one step you know you need to take in your business right now?
Because your next breakthrough may not require more information.
It may simply require movement.

📺 (I've shared a short video of the Rock Dassies in action in the comments. Sometimes nature explains business lessons better than any textbook can)

🕴️If you are a business owner navigating growth, change, or new opportunities, reach out.
Let's explore what is shaping your business and what opportunities may be waiting on your next rock.

https://thebushlessonsguy.co.za/book-a-call/

📧 [email protected]

Francois J Lubbe - The Bush Lessons Guy

04/06/2026

They Didn't Need More Leads. They Needed a Better Song.
🍃 Bush Lesson #9: Sing Your Song- Why a Unique Voice Matters in Business.

📆 Yesterday I met with a business owner who has been in business for more than 20 years.
He was initially hesitant to meet.
His position was simple:
"If you can help open doors for new business, we can talk."

🫤 As we spoke, it became clear that he was frustrated.
The business had been largely stagnant for the past five years.
New clients were difficult to secure.
The large, established competitors seemed to dominate the market.
In his mind, the problem was obvious:
"We need more opportunities."

💭 Before jumping to solutions, I asked if I could first understand his world properly.
Because in my experience, what appears to be the problem is often only the visible symptom.
As we explored further, something interesting emerged.
The challenge wasn't only a lack of leads.

👉There was no clearly defined point of difference.
👉No compelling reason for a prospective client to choose them over competitors.
👉No consistent sales process.
👉Very little confidence or skill in helping potential customers make buying decisions.

The real issue wasn't simply opening more doors.
The real issue was what happened when the doors did open.

✍️ It reminded me of one of my favourite Bush Lessons:
Sing Your Song-Why a Unique Voice Matters in Business.

🔗https://youtu.be/3a4VZP8_8iE?si=TRSkYiQG6KyJ7NFx

🍃 In the bush, every species has its own distinctive call.

The purpose is not simply to make noise.
♦️It is to be recognised.
♦️To be found.
♦️To attract the right attention.

🕴️Business is no different.
Many companies spend years searching for more opportunities when what they really need is a clearer voice.
🔹A stronger message.
🔹A compelling reason for people to choose them.

Because when you sound like everyone else:
• Every sale becomes harder.
• Every competitor appears bigger.
• Every door feels heavier to open.

❓Perhaps the question is not:
"How do I get more opportunities?"
❓Perhaps the better question is:
"Why should the right opportunities choose me?"
That's where growth often begins.

💭 If this resonates with you, perhaps there are hidden tracks in your business that are shaping your results more than you realise.

Sometimes the constraint isn't where we think it is.
📲 Feel free to reach out if you'd like to explore what may be limiting growth—and what new possibilities may become available when you address the real issue.

https://thebushlessonsguy.co.za/book-a-call/

📧 [email protected]

Francois J Lubbe - The Bush Lessons Guy

01/06/2026

👀 The Value of the Extra Eye
One of the sad realities of modern life is that many people feel increasingly isolated.

😔 What fascinates me is how often I see this among business owners and leaders.

They are surrounded by employees, customers, suppliers, advisors, emails, meetings, and responsibilities.
🪨 Yet many are carrying the weight of important decisions largely on their own.

🍃 This reminds me of one of my Bush Lessons 4 Business about the Klipspringer.
Klipspringers are often found in pairs. While one feeds, the other remains alert, scanning the environment. Together they have a better chance of spotting opportunities and dangers that a single set of eyes might miss.

✍️The lesson is simple:
One set of eyes can never see everything.

Last week I experienced this again during an Alignment Session with a new client.
When asked to rate his quality of life, he confidently gave it a 9 out of 10.

⌛Yet as we created space to look beyond today's demands and explore the future he genuinely wanted to build, something shifted.

👉What initially seemed clear became clearer.
👉New possibilities emerged.
👉A more exciting future picture began to take shape.

💡And with that came different decisions, sharper priorities, and actions that previously felt uncertain.

The breakthrough did not come because I gave him answers.
In fact, one of the biggest misconceptions about coaching is that people are paying someone to tell them what to do.
My experience has been the opposite.

🪞Advice may solve a problem. Perspective can change a future.
The breakthrough came because he saw something he had not seen before.
Not because it was hidden.
But because familiarity, routine, and the demands of the present had prevented him from seeing it.

💸 That is often the real value of an extra eye.
Not someone who tells you where to go.
Someone who helps you see what you cannot currently see for yourself.

👀 Because when people see differently, they decide differently.
When they decide differently, they act differently.
And when they act differently, they create a different future.

Perhaps that is one of the main reasons people engage a coach.
Not for answers.
But for perspective.

🔦 To see beyond the visible roads of their current reality and recognise possibilities that may have been there all along.

❓So here is a question worth considering:

🙋Who helps you see what you cannot currently see yourself?

🌎 And what possibilities, opportunities, or future paths might become visible if you had an extra eye?

If this resonates with you and you're curious about what may be possible, feel free to reach out through the link below.

https://thebushlessonsguy.co.za/book-a-call/

Francois J Lubbe - The Bush Lessons Guy

25/05/2026

🔸The Roads Are Real. But They Are Not the Whole Park.

A quote by renowned naturalist David Attenborough recently echoed something I’ve believed for a long time about business and life:

📖“I just wish the world was twice as big… and half of it still unexplored.”

The Kruger National Park covers almost 19,500 km².
Yet most visitors experience it through roughly 3,500 km of roads — seeing perhaps only around 7% of the actual ecosystem, even with a generous visible range.

🗣️ Still, people leave saying:
“We saw the Kruger.”
And they did.
The roads are real.
The sightings are real.
But it is still only a fraction of what exists.

🕴️Business is often the same.

Most companies operate within the visible roads of their potential:
• familiar customers
• repeated thinking
• known opportunities
• existing products
• comfortable patterns

🫥 Meanwhile, hidden possibilities remain unexplored:
👉hidden talent
👉 untapped markets
👉innovation
👉stronger partnerships
👉 overlooked opportunities
👉strategic reinvention
👉 entirely new possibilities

💡One thing I learned in the bush:

The deepest insights rarely come from moving faster.
They come when you slow down, walk with a guide, and start noticing the tracks and details others miss.

🕴️Business is no different.
Visibility is not totality.
Familiarity is not fullness.

❓So perhaps the real question is:

What possibilities have you accepted as unreachable simply because they sit beyond your current visible roads?

And what might change if you became curious enough to explore beyond them?

If this resonates with you, feel free to connect through the link below.

https://thebushlessonsguy.co.za/book-a-call/

Francois J Lubbe - The Bush Lessons Guy

14/05/2026

The Terrain Is Still There. Your Presence May Not Be.
Businesses rarely lose ground all at once. Most stop reinforcing the signals that made the ground theirs in the first place.

🍃🌧️ After heavy rain in the bush, a leopard will often mark its territory again.
Not because the territory changed.
Because the signals of its presence were washed away.
Scent marks fade. Boundaries become less clear. The environment slowly removes evidence of ownership.

🐆 So the leopard remarks its territory.
Deliberately. Repeatedly. Consistently.

Not out of aggression — out of necessity.
Because in the wild, territory is never maintained once.
It must continually be reclaimed.

🕴️In business, many leaders assume their positioning in the market still holds because it once did.

☁️ But markets behave more like weather than memory.
Over time, visibility fades.
Differentiation weakens.
Customer perception drifts from what the business believes it is to what the market experiences in the moment.

👀 What most leaders don’t see is that strong businesses continually reinforce their presence through clear signals:

👉 clarity in direction and intent
👉 standards that are visible and consistently upheld
👉 ex*****on that reinforces reliability
👉 leadership presence that is felt, not just communicated
👉 market relevance that is continuously aligned to customer demand

📉 When growth slows or performance falls short of expectation, leaders often look outward first.

🔢 Competitors. Pricing. Market conditions.

🚩 But sometimes the issue is closer than that.
Sometimes the business has simply stopped clearly marking its terrain.

🔽 Its strengths are no longer visible.
🔽 Its value is no longer consistently reinforced.
🔽 Its position has become less defined than leadership believes.

And over time, opportunities that should naturally belong to the business begin drifting elsewhere.

❓So the real question is not only what is missing.
It is:
👉What territory have you stopped actively reclaiming?
👉What strengths are no longer being clearly signalled?
👉And where is your internal capability no longer aligned with how the market is experiencing your value?

📲 If this resonates with what you’re seeing in your business, reach out. The signal is usually clearer in conversation than in isolation.

https://thebushlessonsguy.co.za/book-a-call/

Francois J Lubbe

30/12/2025

🍃Tracking Success: A Bush Lesson for the Year Ahead.

🌧️ After rain in the bush, the ground becomes a storyteller.

Every track reveals something — where an animal came from, where it’s heading, and how strong it is.

Good trackers don’t chase everything.
They observe carefully, read the signs, and decide what’s worth following.

🕴️In business, we often confuse measuring with tracking.
But tracking is about awareness — understanding direction, momentum, and health before it’s too late.

🗓️ As we move into a new year, this lesson feels especially relevant:

If you don’t know which tracks matter most, you risk following noise instead of progress.

🤔Pause for a moment:

What are the tracks you’re paying attention to right now?
And are they leading you where you truly want to go?

#

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Randburg
2194

Opening Hours

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

Telephone

+27824414988

Website

https://www.actioncoach.co.za/coach/francois-j-lubbe/, https://thebushlessonsguy.co.za/

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