16/10/2022
THE STATUS QUO
There is only two end point for sales either yes, or no? Wrong there is a third option for your buyer and that “no decision”. So, if 40% of your buyers decide to remain in their current situation you are fighting a serious case of inertia. The only motivator you have is to create a buying vision that stimulates the need to change.
Every story needs a hero, right? Someone who will overcome obstacles on their journey towards a happily ever after. But every hero needs a wise mentor who understands their problems and realizes there potential. In this story the hero is your client, and you are the wise mentor, and your role is to help your client see what’s changed in their world and how they can adapt and survive better.
How do connect with prospects?
Perhaps you’ve tried telling your buyer about his pain points. Does that work? You’ll probably end up sounding like a tape-recorder and not a trusted adviser. Think about your buyers unconsidered needs or opportunities that are holding them back. To create this powerful perception of value you need to highlight the before and after strategy. Paint a picture for your client demonstrating the before using your product / service and after, showing the tremendous value.
Above all else avoid the three most deadly sins of sales especially when selling your company’s value propositions.
1. Stop providing too much information.
2. Not providing value from the buyer’s perspective.
3. Failing to identify the buyer’s uniqueness.
In conclusion you need to apply the 80-20 rule (Pareto Principle) which is - identify your high value leads worth chasing then tell them a story like the one below, this salesperson is trying to sell a new brand of dog food. The salesperson has identified the client’s needs and address them in this story.
The entire sales force of Bestie Dog Food was gathered for their national sales convention in Sandton. The marketing director was giving a performance that any revivalist would have been proud of. Using the old pattern of call and response, he was really working up the spirits of his sales team.
“Who’s got the greatest dog food in South Africa?” the marketing director asked.
“We have!” the audience replied.
“And who’s got the greatest advertising campaigns?”
“We have!”
“Who’s got the most attractive packages?”
“We have!”
“Who’s got the biggest distribution?”
“WE HAVE!”
“Okay. So why aren’t we selling more of the product?”
One bold voice from the crowd replied:
“Because the darned dogs don’t like it.”
I hope you’ve enjoyed this post as much as I enjoyed writing it!
BE OUR HERO, SO WE CAN BE YOUR MENTOR.
Keep Smiling,
OutSource