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Ideal Creatives Agency BUILDING BRANDS FOR COMMUNITIES AND BUILDING COMMUNITIES FOR BRANDS.

Possibilities are endless’: Fanta on its quest to become an ‘entertainment brand’Rather than tapping into Halloween thro...
09/09/2026

Possibilities are endless’: Fanta on its quest to become an ‘entertainment brand’
Rather than tapping into Halloween through collaborations, Fanta is aiming to establish a long-term “entertainment” platform with its own IP.

Rather than tapping into Halloween through collaborations, Fanta is aiming to establish a long-term "entertainment" platform with its own IP.

Most brands prioritising ‘meaningful effectiveness’, study findsWhile 70% of marketers say their business is focused on ...
09/09/2026

Most brands prioritising ‘meaningful effectiveness’, study finds
While 70% of marketers say their business is focused on effectiveness, almost two thirds are still tasked with delivering cost efficiencies.

While 70% of marketers say their business is focused on effectiveness, almost two thirds are still tasked with delivering cost efficiencies.

World Cup advertising numbers reflect diversifying sports marketplaceSports brands spent $3.3 billion on ads across digi...
09/09/2026

World Cup advertising numbers reflect diversifying sports marketplace
Sports brands spent $3.3 billion on ads across digital channels between Q3 2025 and Q2 2026, a 26% YoY increase.

Despite massive increases in advertising spend from Kalshi and Polymarket, online betting accounted for just 2% of ad impressions during the World Cup.

Image attribution tooltipImage attribution tooltipConsumers warm up to streaming ads: Here’s what the numbers sayTwo-thi...
09/09/2026

Image attribution tooltipImage attribution tooltip
Consumers warm up to streaming ads: Here’s what the numbers say
Two-thirds of viewers say they don’t mind watching ads as much as they used to, according to data from Hub Entertainment

Two-thirds of viewers say they don’t mind watching ads as much as they used to, according to data from Hub Entertainment Research.

Today’s marketing data is too saturated to be oil — it’s uraniumAn overabundance of data can do damage if marketers don’...
09/09/2026

Today’s marketing data is too saturated to be oil — it’s uranium
An overabundance of data can do damage if marketers don’t figure out how to turn it into better decisions, writes Steve Kennedy, CMO at Marco’s Pizza.

An overabundance of data can do damage if marketers don’t figure out how to turn it into better decisions, writes Steve Kennedy, CMO at Marco's Pizza. 

Drop the hysteria. Paid search is here to stay.Paid search isn’t dead. The data shows top brands still invest, outperfor...
09/09/2026

Drop the hysteria. Paid search is here to stay.
Paid search isn’t dead. The data shows top brands still invest, outperform and win with search today.

Paid search isn't dead. The data shows top brands still invest, outperform and win with search today.

The retail marketer’s BFCM readiness playbookFrom peak-season pressure to year-round growth.
09/09/2026

The retail marketer’s BFCM readiness playbook
From peak-season pressure to year-round growth.

Is your brand BFCM-ready? Find the gaps before peak season hits.

*+Under Armour ends partnership with The Rock amid marketing reset. The athletic brand said the decade-long relationship...
09/09/2026

*+Under Armour ends partnership with The Rock amid marketing reset.

The athletic brand said the decade-long relationship came to a “natural conclusion” just months after it parted ways with Steph Curry.

The athletic brand said the decade-long relationship came to a “natural conclusion” just months after it parted ways with Steph Curry.

Coke tackles college football season with creator content, fantasy sports.A bigger presence during the fall sports rush ...
09/09/2026

Coke tackles college football season with creator content, fantasy sports.

A bigger presence during the fall sports rush follows Coke being named the first title sponsor of Bowl Season in November.

For its social-first approach, the brand will work with creators at partner colleges to produce content around events like games and tailgates.

How marketers can navigate machine bias as AI takes over media
09/09/2026

How marketers can navigate machine bias as AI takes over media

As 80% of U.S. ad spending is expected to flow through AI-powered platforms by 2028, marketers must work harder to preserve their autonomy.

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