08/09/2026
Tomorrow, 15:10, Sandton Convention Centre. Day 2 of Seamless Africa.
Our founder Mzuzukile Soni is in conversation with Shamiela Letsoalo, Chairperson of the Ecommerce Forum South Africa (EFSA), on "Localise to globalise: scaling African marketplaces with smart cross-border tech".
Two vantage points on the same market. Hers from the platform and policy side. Ours from the side of the supplier trying to get a single order across a border.
What we are taking in: what it actually costs a small business to sell into a second African market, which of those costs large platforms can absorb using infrastructure they have already built, and what is left standing after that. Our starting position is that the part nobody has managed to standardise is who will vouch for you in a market where your name means nothing.
If you are there on Day 2, come and disagree with us in the room.
Registration: https://secure.terrapinn.com/V5/guest-of-speaker/11034/a0AN200000niBhtMAE