The Odd Number

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The Odd Number We are a truly intergrated agency that believes in the power of ideas. The Odd Number is an Advertising Agency founded by Sibusiso Sitole and Xola Nouse.

We are a 100% black-owned advertising agency
that has been in full-time operation since 01 April 2015, led by a management team with over 25 years experience in the advertising
and communications space. Whilst we make sure we’re up to date with this ever changing world, the one thing that will make people stop and take notice is a simple but powerful idea.

Award-winning work, award-winning wardrobes. 🔥 A beautiful night celebrating our hard work and doing it with impeccable ...
14/10/2026

Award-winning work, award-winning wardrobes. 🔥 A beautiful night celebrating our hard work and doing it with impeccable style.

Incredibly proud to take home five Loeries this weekend: 2 Golds for Salvation Army, 1 Silver and 1 Bronze for Momentum ...
13/10/2026

Incredibly proud to take home five Loeries this weekend: 2 Golds for Salvation Army, 1 Silver and 1 Bronze for Momentum Retirement, and 1 Silver for Momentum Insure! 🥇🥈🥉

A massive shoutout to our clients for trusting the vision, and to the entire Odd Number team for putting in the relentless hours to make the work undeniable. ❤️

And by good, we mean 30 Loeries Finalists good. An even number for an Odd agency - we’ll make an exception this year.Mas...
07/10/2026

And by good, we mean 30 Loeries Finalists good. An even number for an Odd agency - we’ll make an exception this year.

Massive shoutout to our team and clients for keeping the work insanely good. See you at the The Loeries 🏆

Code meets culture. Human meets machine💡.Ready to look beyond the prompt? Sibusiso Sitole is bringing unmatched creative...
05/10/2026

Code meets culture. Human meets machine💡.

Ready to look beyond the prompt? Sibusiso Sitole is bringing unmatched creative perspective to the Loeries Masterclass 2026.

Come through for an afternoon of game-changing insights on Human Ingenuity in the Age of AI, brought to you by mic by dentsu x

The madness has officially begun. 🖤We’re proud to have our own sitting on various Loeries judging panels. Six odd ones. ...
05/10/2026

The madness has officially begun. 🖤

We’re proud to have our own sitting on various Loeries judging panels. Six odd ones. One very serious job: judging the work that makes you stop, look twice and say, “nothing wrong!” 🔥🔥🔥🔥

Loeries Creative Week starts today. Areyeng ke game. 

 

The rankings are out and they’re off the charts 👀, if we do say so ourselves.We’re super chuffed to announce the ranki...
02/10/2026

The rankings are out and they’re off the charts 👀, if we do say so ourselves.

We’re super chuffed to announce the rankings of the incredible people who worked on the campaign, with recognition across disciplines in Africa and the Middle East.

This was a campaign we were proud to make because it showed what’s possible when creativity is used as a platform for meaningful work. To tell stories that matter, create work with purpose, and hopefully leave a positive mark in the process.

Global Rankings:
№3 Independent Agency in the Middle East & Africa — The Odd Number
№7 Animator: Tertio Esterhuysen Tertio Esterhuysen 
№10 Strategist: Mbali Mchunu Mbali Mchunu
№17 Chief Creative Director: Sbu Sitole Sibusiso Sitole
№21 Art Director: Sibuyiselwe Nhlangwini Sibuyiselwe Nhlangwini
№22 Copywriter: Tebogo Kgapola Tebogo
№24 Creative Director: Neema Nouse Neema Katabarwa

And if there’s one thing we do know about numbers, they don’t lie.

𝐍𝐨𝐭𝐡𝐢𝐧𝐠 𝐖𝐫𝐨𝐧𝐠.

The rankings are out and they’re off the charts 👀, if we do say so ourselves.We’re super chuffed to announce the ranki...
01/10/2026

The rankings are out and they’re off the charts 👀, if we do say so ourselves.
We’re super chuffed to announce the rankings of the incredible people who worked on the campaign, with recognition across disciplines in Africa and the Middle East.

This was a campaign we were proud to make because it showed what’s possible when creativity is used as a platform for meaningful work. To tell stories that matter, create work with purpose, and hopefully leave a positive mark in the process.

Global Rankings:
#3 Independent Agency in the Middle East & Africa — The Odd Number
#7 Animator: Tertio Esterhuysen Tertio Esterhuysen
#10 Strategist: Mbali Mchunu Mbali Mchunu
17 Chief Creative Director: Sbu Sitole Sibusiso Sitole
21 Art Director: Sibuyiselwe Nhlangwini Sibuyiselwe Nhlangwini
22 Copywriter: Tebogo Kgapola Tebogo
24 Creative Director: Neema Nouse Neema Katabarwa

And if there’s one thing we do know about numbers, they don’t lie.

Nothing Wrong.

What happens when a Creative Director buys a suspiciously affordable Tretchikoff painting online on a popular auction si...
14/09/2026

What happens when a Creative Director buys a suspiciously affordable Tretchikoff painting online on a popular auction site?

Pappa Kitsch is a DStv-funded documentary created by our Creative Directors and , director and freelance designer

The film follows Stefanus on a journey to discover whether the Vladimir Tretchikoff painting he bought online is the real deal or not.

What starts with one painting becomes a fascinating exploration of art, authenticity, obsession, and the enduring legacy of one of the world's most recognisable artists.

We’re excited to share the Pappa Kitsch poster and trailer with our fellow creatives.

Available to view on DStv CatchUp

We’ll listen. We’ll judge.👀Meet our ODD ones joining the 2026 Jury. , , , and Nothing wrong! 🔥🔥They’ll be listeni...
02/09/2026

We’ll listen. We’ll judge.👀

Meet our ODD ones joining the 2026 Jury.
, , , and

Nothing wrong! 🔥🔥

They’ll be listening for powerful storytelling that makes South African creativity unmistakably ours.

Hauweeeng!

Address

Building 2, 43 Peter Place, Lyme Park
Sandton
2060

Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 17:00

Telephone

+27115666840

Website

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