Agency Nella

16/10/2026

☺️ What an incredible Friday morning and a strong end to the week. This morning, Daniela Bascelli Dani was in her happy place, providing training to the AMT Placement Services team and facilitated AI sourcing and recruitment training.

AMT Placement Services is one of South Africa’s longest-standing engineering and construction, specialist recruitment firms, with over 40 years of trading in Africa. What an awesome team, and what a privilege to work with them.

This is why we love bringing our services together. What we learn through hands-on marketing, technology, recruitment and business projects feeds directly into what we teach. And, we get to share it with people who can put it to work, successfully.

A very good morning fuelled by personal passion in empowering professionals in AI adoption skills that are realistic, with tried and tested recruitment methods and workflows that make the magic happen for teams. ❤️

05/10/2026

Your brand makes a promise. The quality of your work is how you keep it. And honestly, “You came highly recommended” never gets old.

That’s the kind of attention worth earning.

Get in touch: [email protected]

01/10/2026

Recruitment agencies! 🎓 Attract the right prospects. Nurture the right relationships and convert interest into new business. Learn how to make your recruitment agency the one clients choose.

This coming November, join Agency Nella and Daniela Bascelli Dani in partnership with APSOfor the Lead Generation Masterclass of the year developed for Recruitment Agencies and Teams, designed to strengthen your client development now and prepare your teams and agency for 2027.

The programme combines innovative lead generation and strategic marketing techniques with tried and tested methods drawn from over 15 years of our facilitators experience generating leads in the recruitment industry, and others in South Africa, and across the world.

We’ll bring digital tools, strategic marketing, recruitment advertising and AI together in a practical approach to winning new business. From your agency’s online presence to its prospecting and follow-up processes, we’ll explore what to use, how it connects and how to put it to work. Plus, so much more value.

• ATTRACT the right prospective clients through stronger online positioning, LinkedIn, content, your agency website, landing pages and targeted digital advertising. Communicate your value and give potential clients a compelling reason to engage.

• NURTURE those prospects through relevant messaging, personalised outreach and consistent follow-up. Explore how website integrations, email, CRM tools and coordinated communication can help you build relationships and keep opportunities moving.

• CONVERT interest into business opportunities through stronger offers, compelling pitches and purposeful client conversations. Understand which activities generate worthwhile leads and how to track their progress towards new business.

On the AI side, we will also run through the learning of its use for LG such as: researching businesses, identifying prospective clients, recognising useful signals, developing messaging and supporting daily prospecting and reporting. LEARN where it can save time and strengthen your approach, with professional judgement and human relationships guiding its use.

We’ll work through practical methods for a competitive recruitment market, connecting the tools to the actions your team needs to take. You’ll develop a realistic 30-day lead generation action plan to put that learning into motion.

Starts 18 November 2026 | 09:00 SAST
Two days online | 14 CPD points
View the programme and book through APSO here > https://apso.org.za/event?id=736d0ab0-f98b-d919-5d0b-6a5ddf5156a8

APSO members: sign in before registering to receive your member rate. Non-members are also welcome to register.

www.agencynella.com
www.danielabascelli.co.za

29/09/2026

Experienced recruitment specialists are GOLD. And businesses should be investing more in them. When you’re building a team, bring an experienced recruitment specialist into the conversation, don't cut corners. You’re buying more than just recruitment, you're buying access to a recruiters hard-earned people skills and other essential talents, their market knowledge, established networks and human judgement developed through years of working with people and businesses.

The craft of recruitment should always be specialist-led. Experienced recruiters can challenge unrealistic briefs or suitability, guide you accordingly, and they can recognise potential a-lot of CV's do not fully capture and so much more. They ask the difficult questions and speak openly with candidates and employers about whether a placement is right for both and that "human-matching expertise" they possess, deserves way more credit because thats where a recruitment service really matters.

Did you know? The EU AI Act classifies certain AI systems used to screen applications and evaluate candidates as high-risk!

If your business is hiring, hire the specialists and support their judgement. Invest in the right recruitment professionals to assist you in building human workforces.

www.danielabascelli.co.za

29/09/2026

Quote of the day.

15/09/2026

One of our favourite clients and a very special shout-out to AMT Placement Services. We love your PNA Funky Socks Friday support post and the initiative to help vulnerable children in need.😍 You are adding tremendous value out there and it is an honour to work everyday with you. 💗

15/09/2026

Google admits search console reporting IS inadequate. The overall takeaway is that the AI Overviews metrics can be misleading if SEOs or site owners review it

This is exactly how they explained it:

“Google’s line is that standard impression rules apply to AI Overviews, which sounds like a non answer until you unpack what the standard rule actually is. It counts an impression when the item appears on the page of results that got served, whether or not it was scrolled into view. So no, the user doesn’t have to see it. If the AI Overview rendered and your link was in it, that’s an impression even if they never scrolled that far down.

Show More is the exception and it goes the other way. The standard rule carves out anything the user has to click to reveal, so links sitting behind that expansion don’t count until someone expands it. Those numbers are understating your exposure rather than inflating it.

Two other things about that report that catch people. Every link inside an AI Overview gets assigned the position of the AI Overview itself, so the average position you’re looking at is the slot the AIO occupied on the page, not where your link sat among the others in it. And the report is a filtered view of data already in your Web search type, not something sitting on top of it, so don’t add the two together.”

Google's John Mueller acknowledges that Search Console's AI search reporting falls short in providing the position data SEOs need.

14/09/2026

Talk about AI enablement, and a well-planned Ai transformation project that has worked well for Gilbert + Tobin. They are a good example of "a legal firm that has fully embraced AI, using OpenAI, ChatGPT Enterprise from its operations teams into marketing, business development, recruitment, finance, technology, business transformation and parts of the legal practice, and they are now using "Codex" to complete defined steps, in larger workflows."

What do you think about this? It's a big applause from us. Which AI platforms is your business using?

The Australian corporate law firm says 87% of enabled seats were active as of June 2026, with Codex now running multistep operational work such as client...

26/08/2026

Over the years, one thing has always remained the same, our approach to doing business and truly always ready to go "the extra mile" to assist our valued clients which we appreciate.

23/08/2026

Another happy client, and thank you Janet, we appreciate your feedback 🙏 we have totally enjoyed working with you and your incredible mind during the years training sessions we've had.