29/09/2026
Are your marketing foundations set up to get your customer seamlessly to their destination?
Have you:
A) invested in the right ‘engines’ and
B) are those engines actually set up to run properly and do you service them regularly?
If not, there’s a good chance you are spending money on marketing that is currently being wasted when it could be doing SO much more.
So often I see well-intentioned business owners pouring money into the right things but in the wrong order, wasting valuable resources (time and money) when, with the right strategy, they could be laser focused on the less sexy but damn powerful parts that will really deliver results.
Get your engines running properly and only THEN start worrying about filling up the aircraft! ✈️💖
Need help? Get the Alphabet engineers on the case ;) drop me a DM if you are interested in an e-commerce audit and strategy for your brand x