JJT Vaal

JJT Vaal A leading full-service accounting & auditing firm dedicated to delivering top-tier services

Contributions toward retirement annuities may offer tax benefits while helping you plan for the future. Tax planning and...
04/06/2026

Contributions toward retirement annuities may offer tax benefits while helping you plan for the future. Tax planning and long-term financial planning often work best together.

03/06/2026

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Did you know that certain medical expenses may impact your tax return? Keeping accurate medical aid certificates and qua...
03/06/2026

Did you know that certain medical expenses may impact your tax return? Keeping accurate medical aid certificates and qualifying medical expense records is important when preparing your submission.

03/06/2026

Warning Your AI Content Is Killing Your Reach.

One folder can save you hours during tax season. Keeping IRP5s, medical aid certificates, retirement annuities, and supp...
02/06/2026

One folder can save you hours during tax season. Keeping IRP5s, medical aid certificates, retirement annuities, and supporting documents together makes filing quicker and easier.

Personal Income Tax season has a way of arriving faster than expected. Getting your documents ready early can save time,...
02/06/2026

Personal Income Tax season has a way of arriving faster than expected. Getting your documents ready early can save time, reduce stress, and help avoid last-minute mistakes. A little preparation now makes the process much smoother later.

The word “salary” comes from Roman soldiers being paid in salt. Your paycheck has ancient history.
31/05/2026

The word “salary” comes from Roman soldiers being paid in salt. Your paycheck has ancient history.

Not all expenses move with sales. Can you identify a fixed cost like a true business pro?
30/05/2026

Not all expenses move with sales. Can you identify a fixed cost like a true business pro?

29/05/2026

Using trending music on TikTok or Instagram for your business campaign does not automatically mean you have the legal right to do so.

Warner Music Group and Crumbl Cookies have reportedly reached an undisclosed settlement in a copyright infringement lawsuit involving the alleged unauthorised use of 159 songs in social media marketing content. The claimed damages are in the area of 23 million USD.🍪

The case is a reminder of one of the biggest misconceptions in modern digital marketing, being that
if a song is trending on social media, it is free to be used.

Many businesses also wrongly assume that because music is available inside a platform’s library, it is automatically cleared for commercial brand use. In reality, platform licences often distinguish between personal creator use and commercial advertising or branded promotional use. Once music becomes part of a company’s marketing strategy, the legal position changes dramatically.

According to the allegations, Crumbl’s videos relied heavily on popular music as a central feature of the content itself. Warner argued the music helped build the brand, drive engagement, and generate sales without proper licensing or permission.

This is not an isolated issue anymore either. Major labels are aggressively pursuing brands, retailers, hotels, universities, and online businesses over social media music usage. The ‘Bang Energy’ decisions in the USA opened the door for many of these claims and established precedent that courts are willing to treat social media infringement seriously.

At STEYN IP®, we have also been involved in a similar undisclosed settlement between a major record label and a large insurer relating to music used in online marketing content. These disputes are very real, even for sophisticated corporate entities and local brands.

In modern marketing, music is not just “background sound.” It is intellectual property with significant commercial value… And the more successful the campaign becomes, the bigger the legal target may become too.

If you need assistance in IP, or simply need a quick “how to” guide to avoiding online infringement, give us call. 😎

29/05/2026

Affordable IT Security Hacks Every Small Business.

Address

18 Athlone Drive
Vereeniging
1939

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Monday 08:00 - 04:30
Tuesday 08:00 - 04:30
Wednesday 08:00 - 04:30
Thursday 08:00 - 16:30
Friday 08:00 - 16:30

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+27878975662

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