21/02/2023
Rihanna broke the internet with her superbowl half time performance but what people don’t realize is that slick & intentional touch up with her new invisimatte blotting powder during the show earned her brand US$$5.6 million media impact in the first 12 hours after the show.
And despite not getting paid, that genius marketing stunt earned her brand a lot more recognition and revenue that will keep increasing for weeks & probably months to come.
Now that’s what I call a win after being intentional about marketing a brand that you’re passionate. When you choose to show up, show out and intentionally put your brand in front of your audience, growth & scaling of any business is inevitable.
I’m not saying constantly post on your socials or send out spammy newsletters - that’s a no no .. never do anything just for the sake of doing it - Instead be strategic and plan what to share, where to share that masterpiece and most importantly who to share it with because at the end of the day your brand isn’t for anyone / everyone.
If you love your biz, be intentional about it — it’s time to stop treating it like a hobby.
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