Business Research Hub

Business Research Hub The Business Research Hub is the leading source of business trends and market insights in Zambia.

The Hub is powered by PFM-G Consult, a local Consultancy agency specialised in market research on brand performance and constomer preferences.

02/04/2026
30/03/2026

While you continue to worry about the economy, do you know that “cybersecurity” was the number one concern of commercial banks in 2025!

06/10/2025

Elements of Sound Market Research # 1 “Specification of the Information required to address the business questions, through clear objectives.”

05/10/2025

Purpose of Market Research #2 “It helps businesses to adjust their strategy and
make informed business decisions.”

04/10/2025

Purpose of Market Research #1 “It formalizes the process of acquiring
accurate and timely information.”

03/10/2025

Market Research is the function that links the customer, consumer, and the public to the market through information!

16/09/2025

What information do you use to make decisions? Market Research Helps businesses to adjust strategy
and to make informed business decisions.

15/09/2025

How do you collect information about your
business performance? We help business to formalize the process of acquiring
accurate information!

03/09/2025

Decision making should be informed by evidence. If you do not know the characteristics of your frequent customers, how can you project your sales?

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Lusaka
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