19/08/2026
Yesterday, I had the privilege of attending a virtual webinar on CV WRITING AND INDUSTRY PERSONAL QUALITIES, hosted by UNZAHSSA and facilitated by HR Network Mwenda Dimba.Ackson Njovu, ASZIHRM Phiri
One statement from the facilitator really stood out to me and, honestly, it summarised everything about effective CV writing:
“DON’T JUST CLAIM A SKILL, DEMONSTRATE IT.”
This statement really caught my attention.
Having been involved in recruitment over the past few months, I have come across many potential candidates who are not shortlisted—not necessarily because they lack the required skills or potential, but because their CVs fail to communicate their value.
For example, you may find someone writing:
“Sales Assistant – ABCD Company.”
And that's where it ends.
No responsibilities.
No achievements.
No measurable results.
No impact.
No evidence of what the person actually contributed to the organisation.
Yet, the same candidate expects to be invited for an interview.
Your CV is more than just a document listing where you have worked. It is your professional introduction, your personal brand, and often your first opportunity to convince an employer that you are worth meeting.
Instead of simply saying “I have good communication skills,” show how you used those skills. Instead of saying “I am a good salesperson,” demonstrate what you achieved. Don’t just tell employers what you can do—show them what you have done.
Team, it is high time we invest in our professional branding. The way we present ourselves professionally matters, and your CV should tell a compelling story about your skills, experiences, achievements and the value you can bring to an organisation.
A powerful CV doesn't just say “I can.”
It says “Here is what I have done, and here is the impact I made.”
A big thank you to UNZAHSSA for hosting such an insightful webinar, and to the facilitators at HR Network for the powerful and practical insights.
We truly appreciate you, team. 👏🏽
