06/11/2017
JOIN US FOR A ONE DAY WORKSHOP
TOPIC: STRATEGIC ROLE OF CORPORATE AFFAIRS
DEPARTMENT IN MODERN ORGANISATIONS
OVERVIEW
With modern technological advancements and changes in the business landscape, Public Relations (PR) can not afford to remain stuck in the past due to the integral part it plays in the effective and efficient growth of an organisation. Hence, to remain relevant, achieve competitive advantage, create and maintain a positive organizational image, develop & achieve consumer loyalty and make meaningful contribution to the bottom line, Public Relations practitioners need to constantly align departmental activities to the overall business strategy and adopt modern practices of the profession.
COURSE OUTCOMES
• Develop effective corporate communication strategies
• Understand the paradigm shift from merely PR to a strategic function
• Promote strategic thinking in PR practitioners
WHO SHOULD ATTEND
Directors, Senior Managers, Managers, Consultants, Advisors, Senior Officers under Corporate Affairs, Corporate Communications, Media and Public Relations, Business Development and Marketing departments.
FEES: ZMW1,350 per participant (teas, lunch and course material)
DATE: 9th November 2017
TIME: 08:00hrs-17:00hrs
VENUE: Southern Sun Ridgeway Hotel – Lusaka
For bookings contact Joshua on: +260 955 752242
or Emily on: +260 977 171556.
Alternatively, email us at:
[email protected]
