Gordon Pemba

Gordon Pemba Helps Entrepreneurs and MSME's in Business to Scale Up

20/09/2023

... What a time to be in ...

Since January this year there is not a day that I can say my heart hasn't been beat/worked .........at first it was out of of the unkown but I told myself I'm going to do it afraid anyway and see how far my plan would take me ( I mean my heart would just start beating fast and loud from nowhere, turn to sleepless nights .......... midway through the year I remember gasping for air just to stay afloat from all the experiences, leading to more sleepless nights........... today my biggest nemesis is to scale-up after covering a few new & unfamiliar holes,............ at this point the sleepless nights are now a common factor and so they aren't a pain point no more ......... ( given where we have come from, a clear sign of more problems but definite progress).
....my biggest takeout so far on this journey :

1. At phase Marketing plays more a back office role through R&D...until they get it right on CX ( Customer Experience) You can't gamble with today's customer and say you will address CX issues on the go....
2. Sales must take center-stage, there is too much dirty-work required to create a channel for ...... especially today.
3. Understand your value chain.... There is no progressing without understanding the role of all support functions ... , to mention but a few .... There is no without others...... Literally

It may work differently in your case, but this has been the path for me so far.............. and I can't wait to review this December......we officially turn 1year at &
...... So folks, if you are under to deliver on your plan(s) for the year..........then keep that foot on the pedal 🤞 and keep grinding.... 🙏

A colleague once asked on this platform " Gordon where can I find your products, are you in any big retailers yet?"........
01/09/2023

A colleague once asked on this platform " Gordon where can I find your products, are you in any big retailers yet?".........

One of the biggest mistakes we make as is to act big when we are small or just getting started absent much understanding about a lot of things to do with your product and the market ..... often overestimating our to service the big players only to disappoint with stock outs that become the order of the day......

My advice especially in a market characterised by a larger informal market as compared to the formal market/modern trade.......... Take your time to build your and pe*****te the market cautiously and strategically inline with what you are able to do.......

Every channel has its disparate set of opportunities and reactions to ...... Seek to understand those and then make your guided move....

If you grow too fast....that can be a problem........ And if you grow too slow, that too can be a problem too...... Building a brand takes time, effort and a learning mind to improve and optimise as you grow......

There is no rush in ....... Take it one step at a time otherwise you will choke yourself 🤞

31/08/2023

'Be Still and Know That I Am God' Psalm 46:10

No matter what is happening around you know that God is your refuge and strength
..... DON'T GIVE UP.... let's keep moving and from every experience

31/08/2023

....... Have you ever noticed the behaviour in some of our 's.....

The moment they become CEO let's say from a background (as an example),......... the moment they become CEO..... They know more of everything than even the sitting ......

I have seen some 's defy logic in many a times because they are and the sad part of it is, the sitting will actually agree and say "yes boss, you're right, you're right, you're right ( repeating the words" you're right" 3 times even) only to disagree with the behind closed doors 😢.....
..... and we wonder where we are getting it wrong.....

's the danger is we will have the organisation chasing the wind by this ........... if a guided instruction as such occurs to a (for example) ....... that tonne will cascade down to the last man and you will have the whole organisation running south perhaps instead of north for the whole year most times............ with way too much the entire time....

It's getting tight out here guys 🤞....... If you're not there yet...... It's coming............ and when it comes,........... you will realise you need your to pull on their own....... with you just guiding and directing the ship ⛵.... in favour of the overall sponsor.... the shareholder.

#

Let's adopt a way...... Let's go with the flow, not against the flow 🙏 ( I come in peace ✌️)
....... GOD bless and continue to guide our

Never let anyone tell you or make you feel like you can't do anything.......... Just because they failed at something or...
29/08/2023

Never let anyone tell you or make you feel like you can't do anything.......... Just because they failed at something or were too afraid to try or start doesn't mean you have to share their fate........... 🤞

ONLY GOD HAS THAT POWER 🙌 and yet he wants only but the best from us....... So don't give another human any power over your life....... If you are not careful they will celebrate your failure a lot more than your because it makes them feel like they are not alone........

STAY FOCUSED, YOU ARE ON THE RIGHT PATH anf it's OK if it gets lonely......that too shall pass....... Let us just be 🙏, keep on and keep on grinding.

22/08/2023

I just finished a meeting with a former colleague from years back........there is a skill that she has which I need right now.......
...... she said this to me and I could see the pain right through her heart when she spoke........

" Gordon you know those guys let me off after 20 years of loyal service and they did that too with nothing for me to go with......... "
"Gordon, you made a clever move and I was stupid to give away 20years of my life ....."

I have been told this by everyone even though it doesn't feel so yet 😕, but we keep moving ....

My only advise, ........... don't wait until you have no energy ( used up! , for lack of a better word ) before you can your hustle like there is no tomorrow........sometimes or should I say .....more often than not, we get so engrossed in the now and worry about things that won't kill us / hardships .....

🤞

When there is nobody else there with you, tell yourself "You got this!".......... You will need to be your biggest bec...
20/08/2023

When there is nobody else there with you, tell yourself "You got this!".......... You will need to be your biggest because only you knows your dreams.....

Not matter how hard the journey GET UP & Keep moving forward

18/08/2023

If I was asked today "What is the meaning of ?"................. I would say................ " It's how well you can your costs"

Fear is an excuse for not getting things done 🤞🤞
17/08/2023

Fear is an excuse for not getting things done 🤞🤞

14/08/2023

All work and No Play makes a dull boy....

Somebody asked me the other day " do you have any good days in your journey and here is my response my friend...... These are part of my good days

You have to enjoy every experience as a .... ( it's a bumpy ride) If you look at it from a" bad day" "good day" scenario, then I would say "most days" are bad however brings out the best of you and the lessons we learn when things are bad are simply

14/08/2023

All work and No Play make a dull boy....

Somebody asked me the other day " do you have any good days in your journey and here is my response my friend...... These are part of my good days

You have to enjoy every experience as a .... ( it's a bumpy ride) If you look at it from a" bad day" "good day" scenario, then I would say "most days" are bad however brings out the best of you and the lessons we learn when things are bad are simply

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