04/01/2021
In recent years, the story of social media has been about cutting down. Spending less time on platforms, being more mindful about social media behaviors, and putting less personal information in the public domain.
Under lockdown however, things have changed quite dramatically. In the beginning of April just under half of consumers said they were spending longer on social media, as reported in our coronavirus research.
Levels are beginning to stabilize from the initial spike, but 43% still admit logging in for longer because of the outbreak, and 19% today say they’ll carry on spending longer on social media.
Because of this, old assumptions about social media have to be re-examined. Its role in users’ lives has evolved and diversified during the pandemic