07/07/2022
Customers would rather walk out of a store than try to get the attention of a shop assistant who is focused on their phone or is engrossed in private conversation with their colleagues. It is important, mandatory even, to train your staff the right body language that will leave a positive impression on your clients.
1. A smile can clear the air ahead of actual verbal communication as clients almost always respond positively to a genuine smile. A genuine smile not only stirs approachability and trustworthiness, but it also improves your mood and confidence.
2. Your feet must always face the client so that your body will not keep twisting away from them. When your body is not facing the person you are interacting with, it leaves room for distractions and indicates to the other person that you are preoccupied with something else. When you do move, however, walk with purpose, strength and confidence. Move fast, your step should be that of an active, confident and effective person.
3. If the salesperson’s body language is inconsistent with their words or unsettled, it gives the wrong impression to the client. Unsettled body language includes playing with your hair, bouncing on your feet, scratching the face or arms, fidgeting with what you are holding or restlessness in your seat. Take a deep breath, breathe, reset. Pausing will help calm down the nerves while also giving the prospective client time to digest what you have said.
These basic standards create a welcoming and positive impression on the client, thereby igniting a great customer experience. It costs nothing, and yet, if unpracticed, might cost your business everything.
