08/07/2015
Lessons to our Agents as we are looking forward to increase our Sales and outreaching other places
The great thing in life is not where we stand, but what direction we are moving." No matter what business you work in, a "business as usual" mindset will insure your competitors are making more money than you are. If you don't stand out from the competition you may find yourself stood up by your customers. Now more than ever you have to focus, improve, and possibly even change what you do to attain, retain, and maintain customers.
Strategy 1 . Think big and audit your time. No matter the size of your business, place a mental image in your mind as if you are the largest and most successful person in your industry. How much time is consumed by routine office work someone else should be doing? Spend more time with more important tasks such as marketing strategies, improving customer relations, and implementing new strategies to expand your services.
Strategy 2 . Build relationships with your customers. For each month that goes by, customers lose 10% of their buying power. Create a customer database and contact them on a regular basis. Mail them a postcard, birthday card, sales flyer, newsletter etc. to keep your name, phone number, and service on their mind.
Strategy 3 . Collect E-Mail Addresses and Mobile Numbers. Get permission from your customers to use their E-mail address and Phone numbers. Periodically send updates and notices to your client list. As long as you have their permission and avoid overuse, E-mail or Text can be a powerful and inexpensive marketing tool.
Strategy 4 . Learn to keep your profit and continue to invest your capital in order for you to buy more lights for the growth of your business .