25/09/2023
๐ฐ:๐ง๐๐ ๐ฌ๐ข๐จ๐ก๐ ๐ข๐๐ฆ๐๐ฅ๐ฉ๐๐ฅ
๐:๐๐ง๐ค๐๐๐จ๐จ๐๐ค๐ฃ๐๐ก ๐๐ฃ๐ ๐๐ฉ๐๐๐๐๐ก ๐๐๐ฅ๐ค๐ง๐ฉ๐๐ฃ๐ ๐๐ฃ ๐
๐ค๐ช๐ง๐ฃ๐๐ก๐๐จ๐ข
โ|๐ธ:Edith Mugabe
๐:Kariba, Mashonaland West
๐:25/09/2023
๐: https://www.facebook.com/bringingjoylovelife
Zimbabwean Journalists and online Content Creators have been urged to uphold the ethics and professionalism required in their craft. This was said by a number of trainers who attended the National Media Fora facilitated by the Zimbabwe Online Content Creators in partnership with Zimbabwe Media Commission and UNESCO.
The Media Fora, which was held at Carribea Bay Hotel in Kariba from the 18th to 19th of September, brought together content creators from all corners of the country.
Zimbabwe Online Content Creators ZOCC Chairperson Mr Toneo Rutsito highlighted that journalists and online Content Creators should abide by professional ethics and continue to uphold the good standards of reporting as they promote trust and integrity between journalists and the community.
"As online content creators, it is our responsibility to maintain credibility, ethical standards, and professionalism in our work. While we strive to deliver breaking news in a timely manner, we should prioritize the principles of factual content and employ various fact-checking mechanisms. Zimbabweans rely on us as their gatekeepers of information, expecting us to provide accurate content. Therefore, it is our duty to verify information to prevent disseminating unverified, false, or sensationalized content." Said Toneo.
The ZOCC Chairperson also highlighted how major main stream media houses have achieved their success not solely by rushing to publish first, but by consistently verifying their content and earning the trust of their audience.
"Quality should never be compromised, as spreading misinformation may generate temporary traffic but ultimately leads to a loss of credibility. Reputable brands prefer not to associate themselves with clickbait or unethical content creation. Engaging in such practices would hinder the progress of online Content Creators"said Toneo
He went on to advise content creators to remain committed to factual and professional practices of reporting and disseminating information to the public. "I urge all content creators to remain committed to factual and professional practices on our journey towards media greatness. Each publication should be a step forward in achieving this goal." Said Toneo.
The event was also graced by Prof Ruby Magosvongwe who is the Chairperson of the Zimbabwe Media Commission. In her presentation the seasoned tutor had this to say:
"Digital media should be credible, professional, ethical and abide by the laws of the country and the laws that govern their profession and report for the general good of the society, The media's role is to filter hate or negative speech and push for positive reporting."
The writer urges that as young journalists we should strive to uphold these standards and create an environment of transparency and integrity in our work. The dealings we have with the information we communicate should be fair towards our readers.