08/10/2026
Thinking about using Whatnot to sell as a business? 👀
Live selling platforms can be a fantastic way to reach new customers, move stock and build a community around your products.
But once you’re selling regularly with the intention of making a profit, it’s important to treat it like a business, not just a side hustle.
✅ The benefits
• Reach a new audience
• Live interaction with customers
• Fast-moving sales and inventory
• Build a loyal customer base
• Opportunity to test products and pricing
⚠️ Things to watch
Platform fees
Whatnot charges selling commissions and payment processing fees, so your sale price isn’t necessarily your profit. Current Australian seller commissions vary by category and sales tier.
Off-platform transactions
Be very cautious if someone asks you to accept payment, arrange a refund or continue a transaction outside Whatnot. Whatnot specifically recommends keeping transactions and communications on the platform.
Inventory
Know what you’ve purchased, what you’ve sold and what stock you still have.
Refunds and returns
Make sure you’re allowing for refunds, damaged goods and other adjustments when calculating your actual profit.
Postage and packaging
Don’t forget the real cost of getting the product to the customer.
Bookkeeping 📊
Don’t simply reconcile the bank deposit as “sales”. Keep track of gross sales, Whatnot fees, refunds, shipping and the net payout so you can see what you’re actually making.
And remember, if your Whatnot activity is operating as a business, the normal Australian tax and record-keeping obligations can apply. GST registration is generally required once GST turnover reaches $75,000, subject to the relevant rules.
The takeaway?
Whatnot can be a great sales channel.
Just make sure your books are keeping up with your sales.
Sell smart. Track every dollar. ❤️
