Cat Gerke Creative

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Cat Gerke Creative

Brand strategy, branding + websites + social for creative small businesses who are tired of winging it.

Helping small brands look better, communicate clearly + grow with confidence.
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04/09/2026

So… what do I actually do?
Honestly, it’s a bit of everything — but there is a thread that connects it all.

At , I work across strategy, partnerships, content, marketing and the bigger-picture. Then through Cat Gerke Creative, I get to work closely with small businesses and founders on brand strategy, business positioning, websites, social media, branding and marketing.

The part I love most is that I can sit in the strategy meeting, help work out what needs to change… and then actually go and do the work. Not just hand over a deck and disappear.

I can refine the brand, build the website, create the content, shape the messaging, develop the campaigns and help make sure all of those pieces are actually working together.

For some clients, that means a one-off branding or website project. For others, I become a light-touch outsourced marketing arm — someone who understands the business, keeps things moving and brings senior marketing support without the cost or commitment of another full-time hire.

It’s busy. Slightly chaotic. There are usually about 14 (let’s be real 114) tabs open in my brain at once. But I genuinely love the mix of strategy, creativity, design and getting things done.

So if your business has grown, changed or reached that point where you know your brand or marketing needs some proper attention, get in touch.

I’d love to hear what you’re working on. x

03/09/2026

These are the kinds of briefs I get from my creative clients… a butterfly as branding colour inspo. After almost two decades of working with interior designers, photographers, furniture designers and industrial designers, I’ve gotta say- I’m here for it.

Inspiration really can come from anywhere.

I also think one of the hardest things for creatives is briefing for themselves. They’re so used to designing, directing and making decisions for other people that when it comes to their own brand, suddenly everything feels a little harder to pin down.

Which is why I love messages like this from .creative …A random image. A feeling. A colour combination. A tiny visual clue that starts to tell us where the brand wants to go.

I’m not sure we’ve totally nailed the palette just yet though…Got any more butterflies in your camera roll, Mel? 😂

02/09/2026

Facebook just reminded me that I shared this photo six years ago and… seriously, where does the time go?

I took this behind the scenes while we were filming Walker Farm in Myocum, still one of my all-time favourite THE DESIGNORY - The Design Intelligence Platform projects.

It was such a beautiful project to be part of. Collaborative, layered, rural, natural and full of the kind of country design language I’ve always loved. But when I look at this photo now, I also remember what was happening behind the scenes in my own life.

I was starting to become unwell, and keeping up with the pace of a busy design studio while also juggling medical appointments and everything that came with that was becoming harder and harder. A few months later, I stepped away and slowed things right down, focusing almost completely on my art because it was what I could manage at the time.

Six years later, life looks very different.

I’m back at The Designory, now as a co-owner, and we’re on the edge of launching something we’ve been working incredibly hard on - our new INSIDER membership and a completely new chapter for the business.

At the same time, through Cat Gerke Creative, I’m working privately with some incredible creative businesses on their brands, websites, social media, strategy, logos and how they show up in the world.

It’s funny how life rarely follows the path you expect it to. Sometimes you have to step away. Sometimes you have to change direction completely. And sometimes you find your way back to something you loved, just in a version that fits you better.

Looking at this photo now, I mostly just feel incredibly grateful. For everything that’s changed. For everything I’ve learnt. And for the reminder that even when you’re right in the middle of a hard season, you really don’t know what might be waiting for you a few chapters ahead. x

28/08/2026

Jack was supposed to be camping up near Tenterfield this weekend, but one look at the weather forecast and that plan was very quickly reconsidered.

So instead, he lit a fire on the property to do some burn off… which somehow turned into dinner cooked over the fire last night, followed by bacon and eggs over the flames this morning.

And look, I’m never going to be a girl who willingly packs up her belongings, sleeps in a tent and calls it a holiday. 😂 But camping at home? With my own bed, bathroom and coffee machine only a short walk away?

Apparently I’m outdoorsy now. 🔥🍳

21/08/2026

A little client feedback I forgot to share last week…

They do say when you love what you do…

Lately I’ve been working behind the scenes on social media management, content creation + graphic design for some very cool brands on the Gold Coast… helping bring their businesses to life online with content that actually feels like them.

Feeling very lucky to be working with such a brilliant mix of businesses, founders + entrepreneurs at the moment. Good people, great brands and lots of exciting things being created behind the scenes.

If you’re looking for a social media manager, graphic designer or creative marketing support for your brand Gold Coast, Byron Bay, Northern Rivers or beyond, my DMs are always open.

24/07/2026

I’ve officially entered my bird-watching era.

I now know which birds are visiting the garden before I’ve had my morning coffee, I get genuinely excited when I spot a new one, and I’ve caught myself standing completely still just to watch them for “a minute”… which somehow becomes twenty.

At this rate, I think it’s only a matter of time before I invest in a pair of orthopedic shoes and start saying things like, “Ooh, that’s a lovely little fairy-wren.”

No regrets though. There’s something pretty special about slowing down enough to notice what’s been there all along.

Anyone else accidentally developed a very niche hobby?

20/07/2026

Curate the life you want with the tools that you have.

15/07/2026

Pinterest always serving up pre-8am wisdom …

Address

14 Coleman Street

2480

Telephone

+61405717400

Website

http://www.catgerkecreative.com/

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