McKee Creative

01/06/2026

If you run a product business with retail, wholesale, or both, and coheisve marketing strategy is still a "to do" sitting on your desk, this post is for you.

McKee Creative takes the whole function. Meta and Google ads, email marketing, SEO blog content, and strategic oversight. All four channels run by one strategist, coordinated as one system, no handoffs, no approvals process.

You send the assets. Jo handles everything else.

The clients this works best for are the ones running a real business (established product, existing revenue, actual customers) but without a proper marketing function in place. The business is solid; the marketing to expand that isn't keeping up with it.

If that's where you are, comment GROW and I'll send you the case studies directly — what was built for businesses like yours and what followed.

01/06/2026

Six months ago, it wasn't a question product businesses needed to answer: does ChatGPT know you exist?

That changed faster than most people accounted for.

When someone types "best [product type] for [occasion]" into ChatGPT or Google's AI overview, the answer comes from citations — businesses mentioned in credible places, with content that answers specific questions clearly, and a digital presence that AI can find and understand.

Product businesses that aren't tech companies typically don't have that in place yet. Not because they're behind — because the requirement changed recently and practical guidance for their type of business is still catching up.

Getting AI-visible isn't about tricks. It's about the same fundamentals that have always mattered: clear content answering specific questions, external citations building credibility, a structured digital presence. A coordinated marketing system builds these as a byproduct of running well — the SEO blog, the structured content, the external mentions work together differently now than they did two years ago.

McKee Creative: Done-for-you ecommerce marketing by Jo McKee. Flywheel system integrating ads, email, SEO. Serving AU & US brands since 2017.

27/05/2026

Just published this banger where Amy Weiher shares exactly how she keeps the clients flowing in, without running paid ads. Yes, yes, I know I'm a proponent of paid ads as part of a holistic system, but there are loads of occasions where you can run without them ... don't miss this. Oh, and you'll also hear how Amy dealt with a particularly wild case of having worked too hard. Link in the first comment.

26/05/2026

Running your own marketing between everything else isn't the cheap option.

The time it costs, the subscriptions across platforms that don't talk to each other, the contractors each optimising their own channel with no shared view of the others — the real cost of owner-managed marketing is higher than most people calculate.

The Economy Marketing Package is $4,900/month. One strategist runs paid ads, email marketing, SEO content, and strategic oversight — all four channels as one coordinated function.

You work directly with Jo, not an account manager. Strategy call is free.

mckeecreative.store/product/economy-marketing-package/

McKee Creative: Done-for-you ecommerce marketing by Jo McKee. Flywheel system integrating ads, email, SEO. Serving AU & US brands since 2017.

25/05/2026

If you can't tell me what it costs you to acquire a customer, how often they come back to buy again, and what the value of that relationship is over its lifetime, there's room for improvement in your marketing system.

Let's fix that. Set up a time where we'll pinpoint the issues: https://dub.sh/UFSF3zG

McKee Creative: Done-for-you ecommerce marketing by Jo McKee. Flywheel system integrating ads, email, SEO. Serving AU & US brands since 2017.

25/05/2026

Such an approachable way to understand the history of physics - and did you know the whole Schrödinger’s cat illustration was actually in opposition to the theory of quantum mechanics, not in support of it? Hilarious how things get misused.

24/05/2026

One of our clients had an established business when she came to us: real products, years of trading, a customer base, a team that knew how to run the operation.

But marketing was still her job, managed between everything else. Contractors across a bunch of channels, no shared strategy, no one with sight of the whole picture.

We came in and built it properly — paid ads across three platforms, email marketing, SEO content (blogs and daily organic posts) as well as technical SEO, strategic oversight, all running as one coordinated function.

Revenue grew consistently from there. The owner stopped carrying the marketing function, and loves that we take care of it all.

Comment GROW below and I'll send you the case studies.

McKee Creative case studies. Real results: $18 to $1440 return, 4.12x ROAS, 10.9x ad spend return. See how we help small businesses grow.

23/05/2026

The Jo Show is on YouTube, Apple Podcasts, and Spotify. New episode every Wednesday.

It's not a marketing tips show. The guests are business operators who've built something real — and the conversations go into the specific decisions they made, the systems behind them, and what they'd do differently.

If you're a business owner who learns from people doing the actual work, it's worth a listen.

youtube.com/

The Jo Show is where real marketing meets real stories. Hosted by Jo McKee — marketing strategist, agency owner and queen of ROI — this is a space for business owners who want to grow without losing their sanity. Each episode dives into what works in marketing today. Jo shares strategies that ge...

22/05/2026

Marketing is always the last function to get properly structured.

Which is perfect - if you don't have your finance, operations and fulfilment ticking over, you won't know who your best customers are and why.

Once you do know who they are you can make magic. It's never been more simple to ask "who is buying and why?" and go find more of those.

Need help?

Strategy call is free if you'd like to talk through what that looks like for your business.

calendar.app.google/7cyVvw5PRTka3GUR6

22/05/2026

Meta's own AI recommended a bidding strategy on one of my client accounts.

I ran it against mine. Same account, same budget, same products.

Mine: 8.37x return on ad spend. Meta's recommendation: 4.55x.

The reason isn't complicated. A platform algorithm optimises for what it can track — clicks, impressions, purchase events. It can't weigh those against what the email campaign is saying, or what the blog content has already pre-sold, or what the retargeting window is built around. A strategist running all four channels can.

84% outperformance on the same budget. Documented.

See the receipts: https://dub.sh/vFXlBED

We put those pesky Meta Ad Tips to the test, so you can stop overthinking whether or not to use them, and see the proof in the pudding.