McKee Creative

McKee Creative 4-pillar marketing system for e-commerce brands | Paid ads + Email + Blog posts + SEO strategically combined | AU + US clients since 2017

Efficient, profitable digital marketing for SMEs. Visit our website for case studies.

14/08/2026

If you've run a business for any length of time you'll know busy marketing does 𝗻𝗼𝘁 equal profit.

Too many brand founders, once they've cottoned on to this, end up trying to look after it themselves. Because "nobody cares as much as you do, right?"

Wrong. My clients love that I build and maintain their marketing system with as much care - and more skill as to what to look for - as they do.

When there are developments in AI (as there are minute-by-minute these days) I've built out the relevant aspects into their system, before they even know it's a thing.

When there's an opportunity to improve their system at no extra cost, and the upside is new customers in the door, I've set that up ... again, before they even know it's a thing.

My clients don't have to log into a bunch of apps, or juggle a roster of freelancers. Instead, they have a well-oiled, profitable-in-any-economy marketing system that works without them having to lift a finger.

13/08/2026

When a store owner tells me they want AI to start recommending their brand, I look at four things before any keyword tool.

Save this:

- About — name, place, history
- Proof — one checkable outcome
- Commercial clarity — sell, who for, how to buy
- Consistency — About, footer, GBP, press presence

Substance first.

13/08/2026

Figuring out how to use AI in a way that doesn’t tie you into a bunch of platforms and subscriptions can be wild. If you’re a free spirit, and if you’re running a business where you’d like to stay in control while also controlling your costs, there’s a super-important list to consider:

~ how do I set up my agent so that it isn’t stuck in Claude or OpenAI’s dashboard?
~ how do I get it to to *actually useful* and profitable things in my business?
~ how do I get a system that isn’t so reliant on a bunch of apps that just get scattered all over my world like a bunch of kids’ toys on the floor?

You want a free, open-source agent harness that gets more loyal to you over time.

And I made a free guide so you can set that up.

You can get it here: h̲t̲t̲p̲s̲://d̲u̲b̲.s̲h̲/6̲K̲1̲N̲d̲A̲n̲

Content still living between the wholesale order and the school run?Phone. Packing tape. Half-finished caption. Leftover...
12/08/2026

Content still living between the wholesale order and the school run?
Phone. Packing tape. Half-finished caption. Leftover minutes, trying to map out a calendar. At McKee Creative I own the marketing system end-to-end, so your packing table doesn't have to do double duty with the laptop.

AI Overviews quote fibre, origin, care and shipping regions before they bother with your fancy mood paragraph.I open pro...
12/08/2026

AI Overviews quote fibre, origin, care and shipping regions before they bother with your fancy mood paragraph.

I open product pages with beautiful photography and almost nothing a system can defend. The money SKU reads like a caption. That's the first leak when a brand wants citation-ready pages.

Save this pass for your top five products and two busiest collections:

- What it is: materials, dimensions, fill, ingredients where they matter

- Who makes it and where: designed-in / made-in if they differ

- Who it's for: size range, use case, wholesale vs retail path

- How you buy and what happens next: shipping regions, lead times, returns in one short block

- One checkable differentiator: named stockist, documented reorder pattern, standard that sets you apart.

Keep the brand story. But, put plain facts where the Overview looks first.

Longer write-up: https://dub.sh/Of8fU8b

10/08/2026

"Is it making me money?" is the only question you should be asking of your marketing system.

09/08/2026

I realized today what a marketing tech bubble I live in. Because I'm still completely shocked when I mention AI agents and people look at me blankly.

By now, there's No Reason At All why you can't have live data, from all of your channels. And not only live data, but an intelligent agent who's analyzing it daily.
And not only is your AI agent analyzing your marketing data daily, it's creating new ads and posts - in your brand voice - to replace your weakest performers, publishing those, and monitoring the results.

This is the tip of the iceberg on what I have built for my own clients.

If you're still typing a question into a chat box and calling that “using AI,” you haven't even begun. What's possible r...
07/08/2026

If you're still typing a question into a chat box and calling that “using AI,” you haven't even begun. What's possible right now is a long way past clever answers on a screen.

I kept quiet on this for a while because I was building it for myself first. Since January I've been rebuilding my business to be AI native—every process treated like an employee: tools, information, constraints, and a clear standard for quality.

I started on OpenClaw: intelligence with hands, hooked up so it could actually do things. It worked, but I burned half my time and hundreds in API costs fixing breakages after every update. In May I moved to Hermes—more reliable, doesn't fall over on updates, and designed to be self-learning so it forgets less. Remember that name.

Now I've got a fleet of agents across strategy, research, content, client projects, competitor intel, ads, SEO, the lot. I've even cut a client’s $99 USD/month Shopify plugin by building a custom fix—about $1,200 a year saved from tinkering. I'm middle-aged, not a coder, and I never finished uni. You can do this.

What actually matters

• Eyes, hands, brain, rules. Connect tools. Store knowledge somewhere clean (I use free Obsidian on my own machine). Give tasks a home (I use open-source Paperclip). Define what good looks like and gate the work so slop doesn't ship.

• Don't get locked in. New models drop constantly. Build so you can swap providers. Subscriptions and single-vendor setups feel easy until they own your infrastructure.

• Train it on you. Who you are, who the agent is, your processes, your bar for quality. Untuned agents spit out the same generic sludge everyone else gets.

• Skip the shiny wrappers. Partial tools and endless subs add up. A custom system on your terms beats another dashboard that only does a slice of the job.

• Use the full extent. If you run a business, ignoring this isn't neutral—it's leaving cost, time, and profit on the table. You can still choose free time once the system runs.

AI is happening whether we like it or not. Fear of the big picture is beside the point when the practical upside is sitting right here.

What process in your business still annoys you every week—and what would change if an agent owned it end to end?

Full solo ep on The Jo Show:
https://www.youtube.com/watch?v=eWB3Ba0o-1o

07/08/2026

I got the photoshoot files for a new client on Monday. Lookbook's sharp. Good light. Clean frames ...

Then I opened their email welcome flow. Subject line still said 2025. Last year's range was waving from the automated hello while the new catalogue sat ready on the hard drive.

Don't let a disjointed setup like this be the reason your revenue stalls.

Send this to whoever signed off the shoot and forgot to tell the person in charge of Klaviyo. Tell 'em to get in touch.

Citation work only sticks when someone ships it every week while the rest of the function keeps moving. That is hard to ...
05/08/2026

Citation work only sticks when someone ships it every week while the rest of the function keeps moving. That is hard to do from the side of a founder's desk between wholesale orders and a physical floor.

The Economy Marketing Package from McKee Creative is the hand-off: $4,900 a month for paid ads (Meta and Google), email marketing, SEO blog content and strategic oversight, coordinated by one strategist backed by an in-house AI marketing system Jo built. You send assets and product updates. The function runs — including the proof pages and commercial story answer engines can quote.

Details: https://dub.sh/Ltcy5A3

Address

4 Picaninni Close
Cannonvale, QLD
4802

Opening Hours

Monday 10am - 3pm
Tuesday 10am - 3pm
Wednesday 10am - 3pm
Thursday 10am - 3pm
Friday 10am - 3pm

Telephone

+61412609777

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