The Sequoia Project

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The Sequoia Project

Your road-map to financial freedom and a life of passion. We are The Sequoia Project. All of us have the capability to do amazing and incredible things.

Our mission is to help people who are struggling in their careers, side hustles, businesses and personal situations to take control of their lives and start living on their own terms. In the past 5 years, our founder, Dale Meyer has gone from being an overworked, underpaid and utterly miserable employee to creating, operating and now managing 5 of his own businesses in no more than 15 hours a week

. When he started he had: - No money - No help - No mentors - No business experience This was no easy feat, it was hard, mentally taxing, back breaking work. But it doesn't have to be that way for you nor should it be hard for someone to find freedom in their lives. This Project is a way of giving back, an experiment to see if by applying the same principals, ideas, lessons and strategies without all the mistakes, if everyone can turn their lives around for the better. All we need is the information and a strategy. Both of which you will find here. If you are looking to go from stuck to successful. If you are looking to go from confused to clarity. If you are looking to go from bitch to boss. We don't care what slogan you want for your own personal journey. All we care about is, if you are looking to take control and make meaningful change in your life, then look no further. One life at a time, we can change the world. Welcome to The Sequoia Project

08/04/2026

Young Man Learning Lesson #23

Our 7 KFC “secret herbs & spices”

Alright, I’ll tell you.

This is exactly how The Sequoia Project makes its money. And the pessimists from my last post are actually partially right.

We sell stuff cheap

Actually, that’s not honest enough. We sell amazing, life changing stuff for cheap.

Let me tell you why.

I had done some research before I started The Sequoia Project. And my findings were the following:

A majority of the online education and coaching/consulting industry is fu**ed.

There are some good people out there doing good people s**t, but there was more that felt the need to charge the poor and the desperate a house deposit to “teach them how to make $1M a month with no experience with nothing but a phone and a laptop”

It sounded like an old Macgyver episode to me “I thwarted the assassination of the president with nothing but a box of matches and a pickle”

Now, I had been a bootstrap founder, I had no idea what I was doing, and I probably could have used a bunch of help - but did I have $30,000?

PFFFTTTT. Mate after I brought the truck I owed my girlfriend at the time $1,000

Point is, these are the last people who can actually afford to take a $30,000 risk (and judging on the reviews of some of these offers. I do mean RISK)

So. Knowing that this was out there I decided to come up with a new pricing strategy for myself using a well tested and highly reliable metric I had used in every other successful business up to this point.

TRUST

Here’s the “Secret herbs and spices”

1. I don’t charge high fees to new/small businesses
2. I work with them for cheap until the processes and systems net them an unarguable return.
3. From experience, I know there will be bigger problems to solve down the line and they will need help.
4. And when they need that help who are they going to trust?
5. Meanwhile we keep our eye out for unique operators, services, product market fit that our experience, network and infrastructure would scale well with.
6. We invest in them at major growth intervals for equity (currently invested in 8 businesses who came from Sequoia Project customers)
7. We make money ongoing off the investment

Young Man Learning Lesson #23 - Just because it’s the way it is, doesn’t mean it’s how it has to be.

Don’t settle for what’s traditional or the “industry standard.” People told me I was crazy for selling our services so low. But projections show that in 3 years time this business will out perform any of my previous ventures by a landslide.

Doing what everyone else is doing might feel like the “safe bet”

But you are entering a game where you sell the same product and have the least experience.

If you offer something they can’t get anywhere else. Your only competition is yourself.

03/04/2026

Young Man Learning Lesson #22

A lot of people ask me how I was able to help over 1,000 businesses in 2.5 years .

Spoiler - You are not going to like the answer.

My purpose behind this business was impact rather than income or anything else.

That meant the primary metric that we were measuring was impact. In this case # of businesses we had assisted.

Think of it almost like a legacy to leave to the world. So when I retire and I just want to be selfish and climb Mount Everest and do all that good s**t, I will feel like I've made an impact on the world and maybe the world will be a little bit better for me being here than it was before I arrived

People say that a thousand in two and a half years is crazy. Like they can't believe the number.

This is where it gets boring: (I warned you)

That it is ON AVERAGE, converting ONE new customer a day, every day for two and a half years.

That’s it. There you go. My huge secret.

The reason I was able to have what looks like such an impact in such a short period of time was

CONSISTENCY - Filthy, unsexy, boring old consistency

One new business per day - which is not a crazy number at all by the way.

So Young Man Learning Lesson #22- it doesn't matter if you're going to take on something new.

It doesn't matter if you're going to do something you have NEVER done before.

If you're going to set big goals, the key is to keep them so simple that you can measure yourself against what you're trying to achieve every single day.

All that matters is: Have I given ONE business owner enough information about what we do, that they want us to help them reach their goals as quickly as possible. Yes or No?

It’s possible that you’re thinking a bunch of pessimistic s**t right now. “I could sell 1,000 businesses anything if I was doing it cheap” “They probably do a lot of stuff for free”

And I hope you are, so you can learn something you may not have considered tomorrow

01/04/2026

Young man learning lesson #21

The thing about having dreams is that they are usually something you are yet to experience, it’s not until you experience them that you realise just like everything else in life they are not perfect….

We’d been travelling for 6 months.

I had done all the stuff a “semi retired” guy would do. Hammocks and sightseeing and beaches and Mai Thais. But right around that mark I noticed something different about myself.

Although I had earned and needed the rest, there was a part of me starting to fade. A part that had got me to this point, a part that turned “No’s” into “Yes’s” and obstacles into highways.

The kid that was fed up with life and wanted a new one.
The guy that wouldn’t take no for an answer.
The man that had hammered away at the mud until it turned into marble

Was somehow becoming less relevant.

Due to lack of necessity he had become comfortable and gentrified but there was one problem….

He wasn’t ready to stand aside.
He had more to give.
More knowledge.
More experience.
More impact.

And the words of a very wise woman would change everything.

”The lessons you have learned will never be more relevant than they are now”

”If you wait until the end of your career, the world will be a different place. The things you built today will have no relevance and the people who need the help now will have suffered for no reason.”

Cue the birth of The Sequoia Project.

I put 1 single post on a Facebook Group. The first post I had put out on my personal social media for 10 years.

That week, I took 70 phone calls 100% for free. And I knew there was people who needed the help I wish I had 5 years ago.

The Sequoia Project has helped over 1,000 businesses since that day.

Young man learning lesson #21 - No matter how much you think you “have it figured out” you don’t. The world will change, you will change and only one thing is guaranteed and that you will spend the rest of your life learning.

Every day, is day #1

31/03/2026

Young man learning lesson #20

All of a sudden, we were 5 years in to this whole thing.

After all the blood, sweat and tears to get here, we finally had proof that it worked.

4 businesses, thousands of customers and a team of 50 who were united in their search for something greater for themselves, their families, their customers and the guy standing next to them.

We had truly worked our way from the bottom and now with the team we had, and the systems we'd built, these businesses were as passive as practical.

My involvement became more about preparing for the future than it was about worrying about today and I could sit in my office for about 2 hours a day and manage it all.

This is around the time that I realised that my phone and laptop would work anywhere in the world and I no longer needed to be in one place.

My girlfriend at the time and I travelled the world for the next few years. I saw 33 countries and lived one of the most unimaginable dreams that previously, I never thought would be possible.

When I started it, they called me crazy.

When I was building it, the called me obsessed.

When it paid off, they asked me how.

And when I made it, they said I was lucky.

Young man learning lesson #20 - It will be harder than you ever imagined, and people will look at you with raised brows as the sweat and the blood drip from you body for no immediate gratification.

But do not relent, because if you want a life that former versions of yourself could only dream of. The blood and the sweat are just the price of admission.

Where I come from, the blood. And the sweat. Is what makes the fu***ng grass grow.

30/03/2026

“You need to relax mate.” “Working this much isn’t healthy” “You’re obsessed”

After building four businesses. Waste removal, property management, construction, and vehicle & equipment hire we reached a turning point.

We had 50 staff across the board, and it was the culmination of years of hyper-focus, long nights and dedication for all that were involved.

We had in place our core structure. General manager, team leaders, sales managers and our priority staff all carefully selected and meticulously trained.

Everything was documented. We built thousands of process sheets in our internal software, every task was considered and every contingency accounted for.

It was time for a new chapter. But before we step into that chapter I needed to analyse how we got here. So if we get lost we can always find our way back (MUST SEE LESSON #20 Tomorrow!)

Young man learning lesson #19: There is no point getting to where you want to go without knowing how you got there. An achievement is only likely repeated by the understanding of the process.

Process. Process. Process

26/03/2026

And we’re back at it again baby!

After coming out the other side of my back injury, I could walk again but life was pretty different. A full 180 from the guy who built everything with his bare hands and being terrible with technology now had reinvented himself to be the complete opposite.

Our team was now running better and better with more systems and processes being designed and implemented by the day. And that’s when we spotted another gap.

Our team, clients, and network had now grown significantly and we realised our internal demand for vehicles and equipment was growing with them, as we expanded further it became clear that this was going to become a problem if we did nothing.

So, we solved it.

We bought the vehicles and rented them out when they were free. We did the same with the equipment. Now instead of killing funds with rentals and vehicles sitting idle we had found a way to consistently monetise them.

We weren’t just solving a problem for our customers, we were solving one for ourselves and for other businesses in the industry.

That parallel solution took us even further, another step toward the freedom I always dreamed of.

Young man learning lesson #18: Scaling doesn’t have to be complicated or sexy, there is plenty of money in the mundane and the boring.

25/03/2026

I'm excited to be supporting the next generation of founders as
a mentor in La Trobe University's LaunchPad Program for the
March 2026 cohort.

Over the next 12 weeks, I’ll be working with ambitious early-
stage founders as they refine their startup ideas, test their
assumptions, and build momentum with the support of
mentors and a strong founder community.

Looking forward to working with the next generation of innovators and seeing the impact their ideas can have on the world around them!

25/03/2026

Fun spine injury lessons! - PART 2

After everything that had happened, the next step was figuring out how - or if - my spine could be repaired to make me 100% again.

So I went to see a bunch of specialists.

Neurosurgeons. Orthopedic surgeons. Spinal specialists.

Every appointment felt the same.

They would review the scans, look at the damage, and then explain the same thing to me.

“Without life threatening surgery, there was a high chance I would "never function properly again.”

But something about that answer never sat right with me.

Every explanation came with the same language.

“Normally…”

“For the average person…”

“In most cases…”

Eventually, I stopped one of the doctors and said

“What if I’m not the average person.”

“What if I’ll do 1000 times more work than the average person is willing to do to make this better?”

But the final verdict was still the same - Surgery

If surgery was the only option they were willing to give me, then I would go and build another option myself.

So that’s exactly what I did.

Instead of accepting the verdict, I started building a team. I literally had nothing to lose.

Chiropractors.

Exercise scientists (The guy that literally saved me)

Laser therapists.

General practitioner doctors.

People who were willing to approach the problem from different angles.

Every day was rehabilitation.

Strength work.

Mobility work.

Therapy.

Recovery.

Progress was painfully slow.

But slowly… things started changing.

Movement came back.

Strength came back.

Control came back.

And eventually, step by step, I learned how to walk again.

Without surgery.

Looking back now, that period of my life taught me something that goes far beyond health.

It taught me something about business.

Something about life.

Just because someone tells you something is the only option…

Doesn’t mean it actually is.

Young Man Learning Lesson #17 -The person who refuses to lose the longest. Wins

07/03/2026

A lot of people ask me what it was actually like when I damaged my spine.

The truth is… it was one of the hardest periods of my life.

Not only did I lose the feeling in my legs, I also developed a condition called Cauda Equina Syndrome which, for any non-medical professionals in the room, means you lose the ability to go to the bathroom by yourself.

So imagine this with me for a moment:

Before the injury, you are a relentless savage. Building businesses with nothing but shear force.

Then, all of a sudden. You’re not that. You're not even close to that.

A lot of those feelings were just ego, but it's still a tough pill to swallow.

Then there was the physical pain.

For anyone who hasn’t experienced a back injury, it would be quite hard to understand.

But it has a unique way of radiating throughout your body.

Even with strong medication, nerve blockers, anti-inflammatories, heavy painkillers. The pain was still a 9 out of 10.....Daily (Even with everything you see below)

The best way I can describe it is this:

The pain consumes you.

You can’t move.

You can’t do anything to make it feel better (stretch, exercise etc)

It clouds your brain until you can barely even think.

Imagine two people with their mouth pressed right up against each of your ears and screaming as loud as they can. 24/7

For me. That is how annoying it was.

All I was trying to achieve when this happened was financial freedom.

I wanted to build something of my own.

I wanted to work hard and create a better life.

But because I didn’t know how to manage a business properly and I thought the only way to succeed was to outwork everyone. Even myself.

I paid for that lesson with my spine.

I want everyone in an industry where their body is the tool to understand, that you shouldn’t have to break your spine to get where you want to go.

So now I give people the information they need to avoid it

Young Man Learning Lesson #16

If you lose everything and have no idea how to get it back. Then you haven’t learned anything.

Success achieved through luck is more terrifying than failure.

06/03/2026

If you want to get off the tools. Read this.

For the first six months of expansion in our new construction business, I worked 100 hours a week. No breaks. No days off.

I was doing everything.

Working on the tools all day - plastering, carpentry, building decks, running jobs and then coming home to work on the business. 3 hours sleep and then straight back into it.

I used to think this sounded heroic. That “no one works harder than me” and that make me special.

Then my body gave out

I herniated the L4-L5 disc and sequestered the L5-S1 disc in my spine.

The damage caused nerve compression that meant I had no feeling from the ribs down.

I remember lying there, motionless when I heard the most sobering question I have ever heard in my life.

“What are we going to do now?”

I was the sole provider for me and my at the time girlfriend.

When she asked me that, I honestly did not know the answer.

As you can imagine… This felt less heroic.

So for the next three months between the hospital beds and laying at home I spent **another 100 hours a week redesigning the entire company.

I built every system.

Hand designed every role.

Invented every process.

I rebuilt the business so that it could run without me physically being there.

It wasn’t easy.
It wasn’t fun
and it wasn’t fast.

But when it was done, the business relied on me less than ever.

At the time, this injury felt like the worst thing that could have happened to me.

But looking back now, it forced me to learn the most valuable skill I’ve ever developed:

How to build a business that can run without you.

And that lesson is a big part of why I started the Sequoia Project.

Because no one should have to break their body just to learn how to build a business properly.

---

Young Man Learning Lesson #15

How can you turn the worst thing that ever happened to you into the best thing that ever happened to you?

06/03/2026

Another 10X parallel solution

Fast forward 12 months into the property management game, we used that exact same lesson again.

After managing customer properties, our intense focus on processes and systems had freed up some time to reinvest.

Once more, we reached a crossroads - how could we grow the business?

Q: What worked last time I asked this?

A: We solved a parallel problem for our customers

Q: Can we do that again?
A: Not really, we already handle every part of their investment property maintenance

Q: Can we solve a parallel problem for ourselves then?
A: HOT DIGGITY DAWG!

We were already managing trades on our customer behalf as a middleman. But what if we could supply our own trades?

If I could generate enough work to book these guys out full time, I could negotiate a discount for volume, customer pays the same price. I make much more money.

We implemented this strategy for our property maintenance clients at first, needless to say. It worked. I then started to look at expanding our construction customer base into a separate list of private clients and the rest is history.

That simple lesson is how we expanded from waste removal to property management and then on to construction.

And it didn’t stop there

Young man learning lesson #14:

Don’t fix something if it’s not broken. Just because it’s boring, doesn’t mean it doesn’t work.

(Video is my happy dance)

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Gold Coast, QLD
4217

Website

http://www.tspunlimited.com/

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