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IP Wealth

Name: IP Wealth
Address: Level 1, 9 Lawson Street, Southport, Gold Coast, QLD, 4215, AU
Telephone: 1800 857 070

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IP Wealth® is a contemporary and innovative trade mark services provider specialising in all areas of trade marks.

13/10/2026

Can you trade mark your voice?

This month the Italian Prime Minister filed a four-second recording of herself saying her own name as an EU sound mark, reportedly to push back against AI-generated fakes. Registration alone would not stop deepfakes, but it shows how seriously people are taking their voice and sound as part of their brand.

Sound marks can be registered in Australia too. If your business has a jingle, a signature sound or a founder whose voice is part of the brand, it is worth knowing your options.

Curious? Call 1800 857 070 or visit ipwealth.com.au.

12/10/2026

Adidas v White Fox (stripes)

How many stripes is too many?

Adidas has started Federal Court proceedings against Australian fashion retailer White Fox over four-stripe clothing. Adidas alleges the stripes are too close to its famous three. White Fox's lawyers say the stripes are just decoration. Nothing has been decided, and a trial is expected in early 2027.

Whatever happens, it is a good reminder for any business using stripes, patterns or distinctive shapes: the way a design looks, and the way you advertise it, can matter as much as the name on the label.

Not sure whether your branding could be mistaken for someone else's, or whether your own is protected? Call us on 1800 857 070 or visit ipwealth. com. au.

11/10/2026

Got the handle? That's not the same as owning the name

Securing your name on Instagram, TikTok or YouTube feels like a win, and it is. But a social media handle only reserves that username on that one platform.

It doesn't stop someone else using your name on a different platform, on products, or as a business name. A registered trade mark does, right across Australia.

If your name is your brand, as a creator, coach or online seller, it's worth protecting properly.

Send us a message or call 1800 857 070 to see if your name can be registered.

08/10/2026

Who actually owns your trade mark?

Here's a question we ask every new client: is your trade mark in your name, or your company's?

It matters more than most people think. The owner of a trade mark should be the person or entity that actually controls how the brand is used. Get it wrong and the registration can be challenged, sometimes when you need it most, like during a sale, a dispute or bringing on investors.

Courts have accepted that a sole director can own a mark used by their company, but only with proof of real control. It's much easier to get the ownership right from the start.

Not sure whose name is on yours? We can check in minutes. 1800 857 070 or ipwealth. com. au.

07/10/2026

Planning some Brisbane 2032 merch? Read this first

The Games are coming to South East Queensland and plenty of local businesses will want to join the excitement. Just be careful how you do it.

Australian law gives special protection to Olympic words and symbols, including "Olympic", the five rings and the Olympic motto. References like "Brisbane 2032" that suggest a link to the Games can be protected too. Using them on products or ads without permission can land you in trouble, even if you never meant to imply you're a sponsor.

You can still celebrate being local. The trick is knowing where the line is.

Want to sense-check a campaign or product idea? Call 1800 857 070 or visit ipwealth. com. au.

06/10/2026

Even the Government can't trade mark a place name

IP Australia has reportedly refused "Brisbane Stadium" as a trade mark for the 2032 Olympic main arena.

The reason? A place name plus a description of what something is ("stadium") doesn't tell customers who is behind it. Trade marks need to be distinctive.

This trips up plenty of local businesses too. Names like "Gold Coast Plumbing" or "Southport Physio" can be very hard to register without strong evidence of use.

The fix is usually simple: build a name with a distinctive element, or get advice before you invest in signage and a logo.

Thinking about a new name? Talk to us first on 1800 857 070 or visit our website.

05/10/2026

Is your . com . au at risk?

Big news for Aussie websites. The body that runs . au domains, auDA, has approved in principle a change that could affect more than a million . com. au and . net. au domains.

Right now you can register a domain that matches a product or service you sell, like applepies. com. au for a bakery. Under the proposed change, that option goes. Your domain would need to match your business or company name, a registered business name, or a registered Australian trade mark.

There's no start date yet and nothing has been cancelled, but now is the time to check:

Does your domain match your registered name?
If not, is it backed by a registered trade mark?

A registered trade mark protects your brand everywhere, not just online, and may soon be what keeps your domain eligible.

Not sure where you stand? Call us on 1800 857 070 or visit ipwealth. com. au for a quick check.

04/10/2026

Registered your business name? That's not a trade mark

One of the most common things we hear: "I don't need a trade mark, I've registered my business name."

Registering a business name with ASIC is a legal requirement if you trade under a name that isn't your own. It doesn't give you ownership of that name, and it doesn't stop someone else registering it as a trade mark and asking you to stop using it.

Here's the difference:

Business name: lets you trade under that name. No exclusive rights.
Registered trade mark: gives you exclusive rights to use your brand, Australia-wide, for the goods and services you register.

If your name matters to your business, protect it properly. Call us on 1800 857 070 or visit for a quick check.

01/10/2026

Lookalike packaging just got riskier

"We changed a few things, so it's fine." The Full Federal Court doesn't agree.

In Aldi v Hampden, the Court found that several of Aldi's MAMIA snack packs copied Hampden's BELLIES packaging, and upheld extra damages even though Aldi had told its designers not to infringe. The Court compared the designs side by side as a whole, rather than ticking off a checklist of differences.

What this means for you:

If you're a brand owner: keep dated records of how your packaging and artwork were created. It helps prove your design is original.
If you're designing new packaging: "inspired by" a competitor can still be copying. Brief your designers to create, not benchmark.

We covered dupe culture earlier this year in our blog "Dupe or Theft?". This decision raises the stakes.

Worried someone's copying your look, or that yours is too close to someone else's? Call 1800 857 070 or visit .

30/09/2026

Why "Basmati" can't belong to one owner

In August, the Federal Court refused India's bid to register BASMATI as a certification trade mark in Australia.

The reason is simple: Australian shoppers understand "basmati" as a type of rice grown across a region that spans India and Pakistan. A word that describes what a product is can't be owned by one organisation, no matter how valuable it is.

The same rule applies to everyday businesses. If your brand name just describes your product, service or location, it will be hard to register and even harder to enforce. The strongest brands are distinctive, not descriptive.

Not sure if your name is distinctive enough? We can tell you before IP Australia does. Call 1800 857 070 or DM us.

Address

Level 1, 9 Lawson Street, Southport
Gold Coast, QLD
4215

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

1800 857 070

Website

https://ipwealth.com.au/

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