IP Wealth

IP Wealth IP Wealth® is a contemporary and innovative trade mark services provider specialising in all areas of trade marks.

Update on a story we love: after Sydney beachwear brand Swim Shady won a round against Eminem in the fight over the "Sha...
27/08/2026

Update on a story we love: after Sydney beachwear brand Swim Shady won a round against Eminem in the fight over the "Shady" trade mark, the rapper's lawyers have now lodged an appeal.

It is a great reminder that small Australian businesses can and do go toe to toe with global names, and that trade mark fights are often a marathon, not a sprint.

We will keep you posted on how it plays out. Got a name you want to protect before someone else claims it is confusingly similar? Call 1800 857 070.

Heads up, our Southport office will be closed this Friday, 28 August 2026, for the Gold Coast Show Day public holiday.We...
27/08/2026

Heads up, our Southport office will be closed this Friday, 28 August 2026, for the Gold Coast Show Day public holiday.

We will be back to normal hours on Monday. If anything is urgent, drop us an email at [email protected] and we will get back to you as soon as we are open again.

Enjoy the show if you are heading along, and see you Monday.

Dupe culture is not going away, and AI tools are making it even easier for copycats to whip up near identical packaging ...
27/08/2026

Dupe culture is not going away, and AI tools are making it even easier for copycats to whip up near identical packaging and branding in minutes. So what can you actually do if someone dupes your product?

Turns out, "everyone knows it's a copy" is not much of a defence for us, but it is not much of a shield for them either, if you have the right protection in place. Registered trade marks, distinctive packaging, and copyright in your artwork all carry real weight.

We have written the full breakdown on the blog, head to ipwealth.com.au.

Building a brand with a business partner? A Federal Court case involving Sydney's Black Star Pastry just confirmed: if y...
25/08/2026

Building a brand with a business partner? A Federal Court case involving Sydney's Black Star Pastry just confirmed: if you both created it, you both need to be on the trade mark application.

One name on the form when two people built the brand is a gap waiting to cause problems later.

Founders, tag your co-founder and check your paperwork. Or just DM us, we will check it for you.

Good news if you have ever felt rushed defending a trade mark: the deadline to respond to a trade mark opposition in Aus...
24/08/2026

Good news if you have ever felt rushed defending a trade mark: the deadline to respond to a trade mark opposition in Australia has just doubled, from one month to two. It applies to oppositions advertised from 19 December 2025 onwards.

It is a small change, but it gives brand owners real breathing room to put together a proper defence instead of scrambling.

Got a trade mark opposition sitting in your inbox, old or new? Give us a call on 1800 857 070 or head to ipwealth.com.au and we will talk you through your options.

The dupe wars continue. An Australian beauty brand's US lawsuit just grew from four disputed products to eight.Wherever ...
23/08/2026

The dupe wars continue. An Australian beauty brand's US lawsuit just grew from four disputed products to eight.

Wherever you sit in the market, packaging, colour and branding can be some of your most valuable assets, and copying too closely is usually where the legal trouble starts.

Building something worth protecting? Let's map out what's actually covered.

DM us or call 1800 857 070. ipwealth.com.au

From 1 July 2026, Australia's Scams Prevention Framework requires banks, telcos, and digital platforms to actively preve...
21/08/2026

From 1 July 2026, Australia's Scams Prevention Framework requires banks, telcos, and digital platforms to actively prevent, detect, and respond to scams, with fines of up to $50 million for the businesses that fail to act. It's the first time a major economy has written brand protection into law as a compliance requirement.

That's a big step forward, but it doesn't replace what a registered trade mark does for your business. A trade mark is still the clearest, fastest way to prove a fake "you" is fake, and to have it taken down or shut out.

Want to make sure your brand has that first line of defence in place?

Call 1800 857 070, visit ipwealth.com.au, or DM us.

Can a country, or a company, own the word "Basmati"? The Federal Court just said no. An appeal to register Basmati as an...
19/08/2026

Can a country, or a company, own the word "Basmati"? The Federal Court just said no. An appeal to register Basmati as an exclusive certification trade mark for rice was thrown out, because the word simply describes a type of rice grown across a region, not one trader's product.

It's a neat example of a bigger rule, generic and geographically descriptive words are almost always off limits as trade marks in Australia. The trick is finding a name that's distinctive enough to own, while still telling customers what you do.

Not sure if your business name crosses that line? We can help you find out before you build a brand around it.

Call 1800 857 070, visit ipwealth.com.au, or DM us your brand idea.

Used ChatGPT or another AI tool to help name your business or design a logo? You can still trade mark it, and the trade ...
19/08/2026

Used ChatGPT or another AI tool to help name your business or design a logo? You can still trade mark it, and the trade mark can only ever belong to your business, never to the AI itself. The more you edit, curate, or make a name your own, the stronger your claim to it becomes.

As more founders experiment with AI naming tools, this is fast becoming one of the most common questions asked. The short answer, a human still has to adopt and use the result as a genuine brand before the law will protect it.

Used AI to help name your business? Let's check it's properly protected.

Call 1800 857 070, visit ipwealth.com.au, or DM us your brand name.

Heads up, business owners. There's a new wave of fake "trade mark renewal" notices doing the rounds in Australia. Scamme...
18/08/2026

Heads up, business owners. There's a new wave of fake "trade mark renewal" notices doing the rounds in Australia. Scammers are pulling business names and trade mark details straight off the public IP Australia register, then sending official-looking invoices demanding urgent payment, sometimes years before the real renewal is even due.

If you get a renewal notice you weren't expecting, stop before you pay. Genuine renewal reminders for our clients come only from us or directly from IP Australia, never from a third-party "registry."

Not sure if something you've received is legitimate, send it our way and we'll check it for you, free of charge.

Call us on 1800 857 070, visit ipwealth.com.au, or DM us the notice and we'll take a look.

Address

Level 1, 9 Lawson Street, Southport
Gold Coast, QLD
4215

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

1800 857 070

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