IP Wealth

IP Wealth IP Wealth® is a contemporary and innovative trade mark services provider specialising in all areas of trade marks.

If an email says a stranger is about to "trademark" your business name in 24 hours - pause. 🛑A wave of scam emails is hi...
07/06/2026

If an email says a stranger is about to "trademark" your business name in 24 hours - pause. 🛑

A wave of scam emails is hitting Australian businesses right now. They impersonate real trade mark attorneys, claim a third party is about to register your brand, and pressure you to act within 24–48 hours. IP Australia and state law societies have issued warnings.

One quiet giveaway? Many of these emails spell it "trademark" - one word. In Australia it's trade mark, two words, and that's how registered attorneys write it.

Don't click. Don't pay. Don't panic. Verify the sender independently and check with your own trade mark partner first.

👉 Not sure if a notice about your brand is genuine? Call IP Wealth on 1800 85 7070 before you act on it.

On 5 February the High Court refused special leave in the long-running Aristocrat saga, which means the Full Federal Cou...
31/05/2026

On 5 February the High Court refused special leave in the long-running Aristocrat saga, which means the Full Federal Court's view on software patent eligibility now stands.

Translation for founders and product teams: a clever idea expressed in code is not automatically patentable in Australia. The "something more" test still matters, and how you frame the technical contribution can decide whether protection sticks.

If software is at the heart of what you build, get the trade mark and brand layer right too. That's where we come in.

IP Australia's 2026 report just dropped, and the numbers tell a clear story.Trade marks up 13.3 per cent. Designs up 7.1...
29/05/2026

IP Australia's 2026 report just dropped, and the numbers tell a clear story.

Trade marks up 13.3 per cent. Designs up 7.1 per cent. Both at record highs. Australian business is filing earlier, filing more, and taking brand protection seriously.

The takeaway: the runway for capturing your trade mark is getting shorter every year. If you're trading under a name that isn't registered yet, today is a better day than tomorrow to start.

Free brand search and discovery call at ipwealth.com.au.

Australia has decided. The government has rejected calls for an AI training exemption to copyright, backing the position...
27/05/2026

Australia has decided. The government has rejected calls for an AI training exemption to copyright, backing the position of the creative industries.

For brand owners, this matters in two ways. Your original creative assets (logos, photography, written content) keep their full protection against unlicensed AI training inside Australia. And if you use generative AI in your marketing, ownership and clearance of inputs is more important than ever.

Want to talk through what this means for your brand assets? We're here.

Friendly heads-up for any business with a registered trade mark or pending application.IP Australia has issued a fresh w...
26/05/2026

Friendly heads-up for any business with a registered trade mark or pending application.

IP Australia has issued a fresh warning about scam letters and emails impersonating official notices. They look legitimate, often quote your real application number, and demand payment for "registration", "publication" or renewal in an overseas database.

The rule is simple. If it didn't come from us or directly from IP Australia, pause before paying. Forward anything suspicious to your trade mark attorney first.

We're always happy to take a quick look. No charge.

A court case handed down last week is a useful reminder for every Australian business with a registered trade mark.On 11...
22/05/2026

A court case handed down last week is a useful reminder for every Australian business with a registered trade mark.

On 11 May 2026, the Federal Court granted Deakin University an urgent injunction to stop someone from making misleading representations using the university's registered trade marks. The case is Deakin University v Macreadie [2026] FCA 583.

What does that mean in practical terms?

It means that when someone tried to trade on Deakin's brand, the university was able to go to Court and have that conduct stopped - immediately, before a full hearing.

That kind of protection is only available to registered trade mark owners.

A second case from March this year - Trafalgar Group v Boss Fire & Safety [2026] FCA 202 - looked at the flip side: what happens when a trade mark owner fails to use their mark. The short answer is that it can be removed from the register, leaving the brand unprotected.

Together, these cases make the same point: registration matters, and so does using and defending your mark once it is registered.

If you are not sure whether your brand is properly protected, or whether your registrations are being actively managed, we would welcome a conversation.

Book a free discovery session with IP Wealth® at ipwealth.com.au or call 1800 857 070.

The Australian IP Report 2025 has confirmed what many brand owners are beginning to experience firsthand: competition fo...
18/05/2026

The Australian IP Report 2025 has confirmed what many brand owners are beginning to experience firsthand: competition for trade mark territory in Australia has never been more intense.

In 2024, IP Australia received 85,945 trade mark applications - the second highest volume on record. Chinese filings to the Australian register increased by 45.4% in a single year, with concentrated activity in household goods, clothing, and e-commerce product categories.

For Australian businesses, the implications are straightforward:

Australia operates on a first-to-file system. Priority belongs to whoever files first. Every week a brand operates without a filed application is a week of unnecessary exposure.

Research cited in the report also makes a compelling commercial case for registration. After filing for a trade mark, Australian businesses employ 7% more people on average and spend 5% more on R&D compared to businesses without registered marks.

A trade mark is not just a legal protection. It is a business asset.

IP Wealth offers a free discovery session for businesses at any stage of the process - whether you are filing for the first time or reviewing an existing portfolio.

Call 1800 857 070 or visit ipwealth.com.au to book.

🚨 Your business name does NOT protect your brand.Here's something most Australian business owners don't realise until it...
15/05/2026

🚨 Your business name does NOT protect your brand.

Here's something most Australian business owners don't realise until it's too late:

Registering a business name with ASIC simply means no one else can register that same name. It does not stop another business from trading under a similar name. It does not give you any legal ownership over that name. And it does not stop a competitor from copying your brand.

A registered trade mark is different. It gives you exclusive legal rights to use your brand name, logo, or slogan - in the categories you operate in, across Australia. If someone infringes it, you have legal standing to act.

The difference in plain English:

🔲 Business name = you're on a register

✅ Trade mark = you own it

We speak with business owners every week who assumed their business name registration was enough. Some of them have received cease and desist letters. Some have had to rebrand entirely. All of it was preventable.

If you're not sure whether your brand is protected, start with a free discovery session.

👉 ipwealth.com.au | 📞 1800 857 070

🎵 Dua Lipa is suing Samsung for $15 million - and the reason why matters for every Australian business owner.The lawsuit...
11/05/2026

🎵 Dua Lipa is suing Samsung for $15 million - and the reason why matters for every Australian business owner.

The lawsuit, filed this week in a US federal court, alleges that Samsung used a photograph of the global pop star on the cardboard packaging of its television sets - without her knowledge, her consent, or any payment.

No contract. No agreement. No authorisation.

The filing accuses Samsung of copyright infringement, trade mark infringement, and violation of her right of publicity - claiming the company benefited commercially from a false implied association with one of the world's most recognisable artists.

According to court documents, one social media commenter even said they'd buy the Samsung TV "just because Dua is on it."

That's exactly the problem. Samsung allegedly profited from her brand identity without ever securing the rights to use it.

What makes this case particularly important is how clearly it illustrates something we tell our clients every day:

Your name, image, and brand identity are intellectual property - and IP without protection is IP at risk.

Dua Lipa understood this. She had registered trade mark and copyright rights in her name, image and likeness. That's precisely what gave her legal standing to pursue a $15 million claim.

For most Australian business owners, the assets at risk aren't photo rights - they're your brand name, your logo, your slogan, the look and feel of your products. And without registered protection, you have far less power to act if someone exploits them.

If you haven't registered your trade mark yet, this is your reminder.

👉 Book a free discovery session: ipwealth.com.au/contact
📞 1800 857 070

⚠️ SCAM ALERT: Have you received a letter from "Register Australia" or "Registry Australia" about renewing your business...
11/05/2026

⚠️ SCAM ALERT: Have you received a letter from "Register Australia" or "Registry Australia" about renewing your business name?

One of our clients received one recently. It looked official. It had their correct business name, ABN, and renewal date. It even listed payment options.

But it was NOT from ASIC - and paying it would have cost them significantly more than necessary.

Here's what's happening:

Third-party companies like Register Australia and Registry Australia obtain business name registration data directly from ASIC's public register. They then send official-looking letters and emails - timed to arrive just before your genuine ASIC renewal notice - offering to renew your business name on your behalf, at heavily inflated prices.

For example:
❌ Register Australia charges approx. $99 (1 year) or $189 (3 years)
✅ Renewing directly with ASIC costs $45 (1 year) or $104 (3 years)

That's more than double - for the exact same outcome.

These letters are technically legal because they include a small-print disclaimer stating they are not issued by ASIC and that payment is not required. But many business owners miss that disclaimer entirely and pay the invoice thinking it's an official government bill.

🔴 How to spot one:
→ The sender is NOT asic.gov.au - check the email address or sender name carefully
→ ASIC only sends renewal notices within 30 days of your due date
→ Official ASIC emails come from [email protected]
→ Any renewal notice with a website that doesn't end in .gov.au is not from ASIC

✅ What to do:
→ Ignore or bin the third-party letter
→ Renew your business name directly at asic.gov.au
→ If you've already paid a third party, contact ASIC to ensure control of your business name remains with you

If you're not sure whether correspondence you've received is legitimate, give us a call - we're happy to help.

📞 1800 857 070 | ipwealth.com.au

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Level 1, 9 Lawson Street, Southport
Gold Coast, QLD
4215

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