Toni Bache

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Toni Bache I help busy women scale their online programs without sacrifice! 💫👩🏻‍💻

So they can make more money in less time, without the hustle!

More Freedom
More Flexibility
More Fulfilment

Let’s get one thing straight – I’m not here to sell you anything. Shocking, I know! It’s rare, but sometimes people post...
27/05/2024

Let’s get one thing straight – I’m not here to sell you anything. Shocking, I know! It’s rare, but sometimes people post on social media for reasons other than getting clients. 😱

I’ve built my entire business without a website and with minimal social presence. So why the flip? It’s all about impact and you can’t have an impact without a platform. I want to give back, share valuable insights, and make a bigger difference in the business world, so I need to come out of hiding! 🙈

But… there won’t be any lead magnets, sales pitches or “sell by chat” tactics here!

Right now, my dance card is full, and I’m not in a client acquisition phase. I’m fortunate enough to have amazing coaching and advisory clients keeping me busy. My group programs are getting a massive overhaul so the doors are closed, we’re in the process of rebranding and relaunching (if you didn’t know I’m pretty passionate about the under representation of women in business - less than 2% hit $1M in revenue, so I’m on a mission to change that) and our marketing agency is at capacity.

If you’re here for great content, genuine conversations, and a bit of fun, you’re in the right place. If you’re looking to be sold to, well, you might want to keep scrolling. 😂

Here’s what I would like you to do though… 🙏

DM me what you need help with! 💌

I hate coming up with content ideas, but I LOVE helping people, so if you need help scaling your online program for more offline freedom DM me and I’ll post a response (keeping your details anonymous).

That way you can get the answers you need and I can avoid having to brainstorm more content ideas by my extroverted self.

Deal?

Landed on this account and wondering who the heck’s behind it? Well, hey there! I’m Toni – a business strategist with ~2...
18/05/2024

Landed on this account and wondering who the heck’s behind it? Well, hey there! I’m Toni – a business strategist with ~20 years of experience helping businesses scale to the next level. Ready to scale your online program for offline freedom? Follow along. 🤍

Coaching isn’t therapy…Coaching isn’t doing the work for you…Coaching is product development with YOU as the product! 💕W...
08/07/2022

Coaching isn’t therapy…

Coaching isn’t doing the work for you…

Coaching is product development with YOU as the product! 💕

We are all a work in progress. Never stop working on yourself. Like if you agree!

Who’s guilty of making things too complex in their business? 🙋🏻‍♀️It’s a common challenge…Sometimes it’s a mindset issue...
02/07/2022

Who’s guilty of making things too complex in their business? 🙋🏻‍♀️

It’s a common challenge…

Sometimes it’s a mindset issue and we’re unconsciously making it harder for ourselves because it can’t be that easy to succeed.

Sometimes it’s because we try to do things like we’re a bigger business than we actually are.

Sometimes we just haven’t stepped back and asked ourselves “is there an easier way to do this?”.

Whatever the reason, I want you to make this your new mantra!

Simplicity scales, complexity constrains.

Simplicity scales, complexity constrains.

Simplicity scales, complexity constrains.

Got that?

Now go and see what you can simplify to enable you to grow faster! 🙌

23/05/2022

Should I be on part 4/4 (make sure you check out the other parts!)

3️⃣ Finally this leads us to how can I turn viewers into buyers? 💰

Based on my research those with accounts focusing on entertainment, dance, pranks, beauty etc. are monetising by becoming influencers.

Very few businesses have been able to quantify sales directly coming from TikTok. It may be another touch point for consumers but it’s hard to fully attribute sales.

You can get creative - There’s a well known social media expert (who I like and respect) who has leaned right into TikTok, but she is not actually selling a lot through TikTok. She has grown a huge TikTok following by primarily posting stuff unrelated to her business (mum life, body image, general inspiration) purely to get followers and engagement. From this though she is now able to sell a “how to grow on TikTok” course because she has built her authority on that platform. She has leveraged the platform to her benefit (although now other businesses are following her guidance and wondering why they’re not making money by following the steps.)

🛑 You need a clear path to make money, not get vanity metrics 🛑

👍 So is TikTok right for you? Well it’s up to you!

What I would say though is like any platform it takes work to get engagement and not all engagement is created equally, it’s better to have a small following of your ideal clients on one platform than a large following of people who are never going to buy on many platforms.

💌 Share this with someone you know has been wondering if they should get on TikTok! 💌

Sources: Fortune Magazine, Statistica & Backlinkio

23/05/2022

Should I be on part 3/4 (make sure you check out the other parts!)

2️⃣ Next let’s look at if you have the bandwidth to go all in on a new platform? 😬

I’ll be honest, those who are growing fast on TikTok are those who are hustling hard on it. The same as those who grew fast on Periscope, Instagram etc.

They are spending time (or paying someone to spend the time) researching topics that people are searching for, identifying trends, searching for trending audio etc. and then posting multiple times a day (3-5 times per day when you’re getting started).

The question for you is, if you spend that amount of time and energy (or pay someone to do it for you) on TikTok are you going to get a return on investment? What else could you do instead with that time or money and is it likely to get you more sales than TikTok? 🤷🏻‍♀️

🛑 If you dabble, you’ll never dominate 🛑

📌 Save this post for later and check out other posts in the series.

23/05/2022

Should I be on part 2/4 (make sure you check out the other parts!)

1️⃣ Let’s talk about your ideal clients first…

What are their demographics? Age, gender, occupation etc.

TikTok is female skewed, with over 60% of users worldwide identifying as female.

TikTok is also skewed towards younger demographic with 28% of Gen Z (

23/05/2022

Have you been wondering if you should be over on ? 🤷🏻‍♀️

It’s all the hype right now, so it’s no surprise that I am getting asked by clients on a daily basis “should I be on TikTok?”

Annoyingly there’s no straight yes or no answer 🤦🏻‍♀️, but here’s some thoughts for you to consider…

TikTok is a relatively new platform and is on a super fast growth trajectory (it’s growing at double the pace of and ) so there’s always the opportunity to ride that growth train. 🚆

But…

Followers and likes are meaningless unless they lead to sales and are a good return on investment of your time. ⏰

To gut check that, the key 3 questions you need to ask yourself before you jump on that train are:

1️⃣ Where do my ideal clients spend their time?
2️⃣ Do I have the bandwidth to go all in on a new platform?
3️⃣ How can I turn viewers into buyers?

If your clients spend their time on TikTok, you have a lot of free time to go all in and if you have a great strategy to turn viewers into buyers the answer is yes.

If you’re not sure keep checking my feed because it turns out I had a lot to say about this so this is going to be part 1/4 posts 🙈.

US Bound 🇺🇸A day later, a different departure port, a different US arrival port and an extra US stop (thanks for cancel...
15/04/2022

US Bound 🇺🇸

A day later, a different departure port, a different US arrival port and an extra US stop (thanks for cancelling our flight at the last minute), but we’re on our way 🙌.

Only 3 flights and 25 hours to go until we get to Boston baby! 🏃🏼‍♂️🏅

So grateful for the freedom and flexibility that our business brings 💕.

_________

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Gold Coast, QLD

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