26/05/2026
Business Analysis Series
Most businesses think discounting destroys profit.
But sometimes…
NOT discounting costs more.
Example.
A business buys:
• 1,000 units
• Cost = $20 each
• Total stock investment = $20,000
The stock sits for 60 days waiting for sale.
During that time:
• interest/funding costs apply
• storage costs apply
• labour costs continue
• freight and handling costs continue
• cash flow remains tied up
At 14% funding costs alone:
the interest bill can approach $500 over that period.
Add storage and handling…
and the holding cost may approach 10%.
Suddenly:
a controlled 5–10% discount to move inventory quickly may actually improve:
• cash flow
• stock turn
• working capital
• overall profitability
This is where many businesses get caught.
They analyse margin…
but fail to analyse the FULL economic cost of holding inventory.
Modern business is no longer simple “cost plus markup.”
Today businesses must also consider:
• funding costs
• inventory velocity
• freight
• warehousing
• labour
• payment timing
• cash conversion
Because sometimes the real question is not:
“What margin am I giving up?”
It is:
“What is it costing me NOT to sell?”
The businesses that survive long term are usually the ones that analyse faster and adapt faster.