RMG Business Startups

RMG Business Startups RMG Business Startups is a company that specialises in helping SME businesses to understand the MARK

24/06/2018

Stop Wasting Your Resources!
Today you’re going to learn how to find a target market of potential customers so you
aren’t wasting precious resources on blitz marketing. So, the two questions you have to
ask yourself are:
 What do people really want to buy from me?
 What related products are they already buying?
Once you figure this out you will know who is more predisposed to purchase your
products/services. Then, you find other businesses with the same customer base who
you can customer share with. Come up with an incentive and great arrangement to
encourage both of your customer bases to shop at both of your stores.
The basic concept is this:
You want to find existing businesses who have the customer profile that you are looking
for to market your products/services to.
Then strike up a relationship with those business owners to work out an incentive for
customers to purchase from both businesses.
As a result, you have an audience to market to and they generate an added value from
their current base.
So, how do you figure this out? There is a great formula from Jay Abraham you can
follow with great success.
LV = (P x F) x N – MC
Here’s what it all means:
 LV is the life time value of a customer
 P is the average profit margin from each sale
 F is the number of times a customer buys each year
 N is the number of years customers stay with you
 MC is the marketing cost per customer (total costs/number of customers)
Once you know how much you need to spend to attract a new customer, you will know
how much of an incentive you can offer to a business to help attract new customers.
So, here’s your step-by-step process:
1. Find companies who already have the customer base you are looking for.
2. Negotiate an incentive for them to share that customer base with you.
3. Focus your marketing resources to this group of predisposed customers.
If you need help working through this process, check out our FREE test drive for the
most comprehensive system of marketing tools and resources.

23/04/2018

contact me for a 45 minute review of your plan

23/04/2018

Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to response, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you.
So, what does direct response marketing look like? Well, it comes in many forms, including:
• Direct mail
• Print ads
• Radio and TV ads
• Coupons or other incentives
• Telemarketing
Some of the advantages of direct marketing are:
• A great way to use free time during lulls in business
• Productive way to communicate and empower you to create more relationships
• Great way to up- and cross-sell to current customers
• Low cost way to rustle up new business
• Used as leverage to turn small sales into large sales
• Supplement your current marketing program
• Cost-effective way to reach target markets
• Offers measurable results
• Reach outside your local area for new business
• Increase the effectiveness of your sales force
These are all great things that can come from just taking a few simple steps to putting together a direct response marketing plan and executing it.
“I honestly don’t think you’ll ever find a safer, lower-risk, higher-profit method of increasing your business or profession than direct-response marketing.” Jay Abraham
Direct response marketing is one of the best ways to launch your business on a large scale and reach out to everyone in your target market whether they are in your local area or not. Our FREE test drive can help you put together a great direct response marketing plan and get you on your way to heightened success.

18/04/2018

Turn Prospects into Customers Overnight!
Today I’d like to talk about how to turn prospects into customers and retain them for
future marketing to. While, your marketing is doing its job, you need to be working on
turning those prospects into customers. There are a few key ways to draw them in and
seal the deal. You need to be:
 Inviting
 Informative
 Enjoyable
The biggest fear of most new customers is the dread buyer’s remorse. You want to avoid
this at all costs and this should be mitigated if you’ve provided a quality product/service
that delivers on the marketing claims you’ve made.
However, this can still occur. There are two ways to deal with this:
 Offer to refund money-no questions asked
 Offer a bonus they can keep even if they return the product
These offers alone will also mitigate buyer’s remorse because the customer will trust
you more, just for offering these things.
There are number of other ways to turn a prospect into a customer:
1. Offer a special price as an opportunity for you to test the market.
2. Offer a lower price with the reason of pushing inventory to pay a tax bill, for your
kid’s' braces, or another tangible reason. Customers love that this makes you feel
so much more human.
3. Offer a referral incentive.
4. Offer a smaller, more inexpensive product first to build trust.
5. Offer package deals.
6. Offer to charge less for their first purchase if they become a repeat customer.
7. Offer extra incentives-longer warranties, free bonuses if ordered by a set date.
8. Offer financing options, if applicable.
9. Offer a bonus if they pay in full.
10. Offer special packaging or delivery.
11. Offer “name your own price” incentives.
12. Offer comparative data or other comparison tools.
13. Offer a trade-up or upgrade to something they already have.
14. Offer additional, educational information to help them make the decision.
The options really are as limitless as you make it. You can use these or other ideas to
find what works the best for your business, products/service and target market.
Remember this…
“By making it inviting, easy, informative, non-threatening, educational, inspiring and fun
to do business with you, you’ll loft your company above the competition.” Jay Abraham
Need help with figuring out the best strategy for converting prospects into customers?
Our FREE test drive gives you exclusive access to the mountain of resources and tools,
along with information from some of the greatest marketing minds on Earth.
visit www.rmgbusinessstartups.com

20/11/2017

Make it Pop!
There are 5 major components to good advertising copy: (The order of these is essential
to success)
 Command Attention
 Showcase Benefits of Products/Services
 Prove the Benefits
 Persuade People to Embrace the Benefits
 Call to Action
Advertising is sales in print. So, you need to think about the unique benefits your
products/services offer and showcase that in a persuasive way. You need to emphasize
results, not features.
Let’s take a minute to talk about each of these components:
1. Command Attention: This is usually accomplished with the headline. You need
an attention-getter that makes people want to know more about your
products/services. The best headlines give a vivid portrayal of the benefits or
show how a problem can be avoided with your products/services. The headline
is the advertisement for the advertisement.
2. Showcase Benefits: You have to showcase the benefits of your products and
services and, more importantly, show how they will solve or prevent a problem.
They need to know what’s in it for them. Include useful, factual and clear
information to show precisely what the benefits are and how they are going to
help the customer.
3. Offer Proof: This is where you prove what the advertisement is offering. You
need to establish you have a method to deliver. Consider information that
establishes credibility and past performance.
4. Persuade: You need to add compelling reasons for your potential customers to
purchase your products/services. Use a hard sell approach and create scarcity.
This will enact your potential customers to feel like they have to act now. Which
leads into the last component.
5. Call to Action: You need to compel your potential customers to DO something.
They need to check out your site, sign up for your newsletter, purchase your
products, contact you about services…something. Offer a freebie-a booklet,
sample, product, bonus, demo, consult, limited time price…the list goes on.
There are lots of ways to get potential customers excited about ordering and
help them feel like they are getting an amazing deal.
Good advertisements include all of these components and are not complete without
any of them. You can sit down and think through any one of these components, then
figure out how to best place them together for the most effectiveness. We can help you
with this too. Try our FREE test drive to learn how to put together great advertisements
from some of the best in the business.
www.rmgbusinessgrowthsolutions.com

13/11/2017

Stop wasting your Resources
learn how to find a target market of potential customers so you
aren’t wasting precious resources on blitz marketing. So, the two questions you have to
ask yourself are:
 What do people really want to buy from me?
 What related products are they already buying?
Once you figure this out you will know who is more predisposed to purchase your
products/services. Then, you find other businesses with the same customer base who
you can customer share with. Come up with an incentive and great arrangement to
encourage both of your customer bases to shop at both of your stores.
The basic concept is this:
You want to find existing businesses who have the customer profile that you are looking
for to market your products/services to.
Then strike up a relationship with those business owners to work out an incentive for
customers to purchase from both businesses.
As a result, you have an audience to market to and they generate an added value from
their current base.
So, how do you figure this out? There is a great formula from Jay Abraham you can
follow with great success.
LV = (P x F) x N – MC
Here’s what it all means:
 LV is the lifetime value of a customer
 P is the average profit margin from each sale
 F is the number of times a customer buys each year
 N is the number of years customers stay with you
 MC is the marketing cost per customer (total costs/number of customers)
Once you know how much you need to spend to attract a new customer, you will know
how much of an incentive you can offer to a business to help attract new customers.
So, here’s your step-by-step process:
1. Find companies who already have the customer base you are looking for.
2. Negotiate an incentive for them to share that customer base with you.
3. Focus your marketing resources on this group of predisposed customers.
If you need help working through this process, check out our FREE test drive for the
most comprehensive system of marketing tools and resources.

06/11/2017

Educate Your Customers
Educate them about what, you may be thinking. Well, consider this, many businesses
focus solely on attracting new customers, but you NEED to spend a good chunk of your
time retaining current and former customers. These are people you already know to be
a good sales potential…they’ve already bought from you!
Take the time to market and sell new products to your old customers and less time
trying to sell old products to new customers and you will see a drastic change in your
sales, customer quality, and branding position.
Here are a couple of key elements to use to retain your current customers:
1. Stay in contact: This means by phone, email, e-newsletter, in person-by pigeon if
you have too!
2. Post-Purchase Assurance: This means you need to follow up with customers.
Your customers need to feel like they are being supported for their purchase and
with the item they purchased. How many times have you purchased a product,
then felt completely abandoned? Something as simple as a Thank You note with
your contact or customer service information can go along way in retaining a
great customer.
3. Deals & Guarantees: Always offer your current customers the best deals and
guarantees you have. Show them you appreciate their business or even come up
with a club specifically to reward loyal customers. You can also do this with a
preferred pricing option.
4. Integrity: Using good business practices and simply upholding integrity, dignity
and honesty go along way with customers. Let’s face it, there’s a lot of swindling
and crap out there and the safer and more confident you make your customers
feel, the more they will trust you and that makes for an amazingly supportive
and loyal customer.
There are three cornerstone ideas to a successful business:
 Quality product/service
 Offering useful products/services that solve a problem for or enhance the life of
a customer
 Offer subjects your customers find interesting
Use this approach of educating your customers and offering them real information and
insight and you will be rewarded with loyalty and success.
Stop wasting all your time on new prospects while your current customers fall by the
wayside!
As Jay Abraham says, “Your best prospects are your existing customers. If you’ve been
putting all your marketing efforts into acquiring new customers, stop and diverts some
of your resources into reselling, upselling, cross-selling to those same customers. In every
ways possible – through package inserts, regular mailings, special offers – stay in touch
with those customers and get them used to buying from you.”
So, there it is! Remember, our FREE test drive can help you put together the resources
and tools to do exactly that. We can help you educate your customers and you can
watch the benefits pay offer many-fold.

31/10/2017

Lessons I Learned from Paris Hilton

Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here.

It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, at that. But, seriously, consider some of the major superstars we all know. Madonna, Donald Trump, Howard Stern and Bill Clinton, just to name a few.

We all self-promote. Did you raise your hand in class to show the teacher you knew the answer? Of course! That’s self-promotion. This is the kind of self-promotion we are talking about. With dignity, class and the knowledge to back it up. If you self-promote only to prove you don’t really know what you’re talking about, you’re going to lose business.

Natural self-promoters are the former and I want to tell you about the three major traits they have and use to build themselves and their businesses.

The first is position. You need to position yourself around people who can make a difference in your life. You need to do this frequently. You need to wake up every morning and ask yourself “Who can I meet today who will make a difference in my success?” In fact, go a step further, write it in big, bold letters and tape it on your bathroom mirror.
Also, consider:

Who can help me meet my goals?

Is it a prospective customer/client? A colleague with contacts? An association with key members who may become prospects?

Don’t settle into interacting with the people who are the easiest to access. You need to reach outside your comfort zone and there you will find a wealth of new connections that will bring you great success.

Now, let’s talk about Style. No, this doesn’t mean you need an Armani suit to bring in more business (though, let’s be honest it wouldn’t hurt) J What this really means is how are you different from your competitors and others in your industry. What makes you memorable with customers?
If you are meeting a lot of people and they don’t remember you once you leave the room, you have a serious problem! This means you have an opportunity to present yourself in a more memorable way.

There are lots of little subtle changes you can make. Reassess your:

Business cards
Company message
Your picture
Your wording
Maybe even, your hairstyle (of course, now we’re back to the expensive suit, but it really works!)

You get the idea. There are lots of little ways you can work on making your image and business more successful. Also, consider how you sound on the phone and how you greet people at meetings or other events. Think about your 30-sec elevator speech.

The third trait of natural promoters is repetition. You can’t say it once and leave it at that. Successful self-promoters say it as many times as they need until they get a response. Would you remember a commercial for Coca-Cola if you only saw it once, no! You see it over and over and eventually, you head out to the store.
You, also, have to make multiple impressions on those you are networking with in order to build brand awareness. Repetition is in direct connection with positioning. Once you find people to network with, reach out and find hundreds more who can help in your success as well.

09/10/2017

RMG Business Startups is a company, that advises startup
companies defined as being in business for less than 12 months, on how they can ensure that their Marketing Strategy is defined to attract new customers to their Business

Address

Gold Coast, QLD
4217

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61409957440

Website

Alerts

Be the first to know and let us send you an email when RMG Business Startups posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Featured

Share

Category