13/07/2026
The floor will always matter more than the stage.
REB Innovation Summit, Sydney. CommBank on buyer data. MRI Software on AI adoption. Even the biggest platforms are pointing at people, not away from them.
I spent most of my time on the booth floor and in client offices, not in the seats. That’s where the real business happened.
The deeper this industry goes into AI, the more valuable human touch becomes. People buying the biggest asset of their life want a person they trust, not a platform.
Super Mover walked away a finalist for Innovator of the Year Marketing Platform. Didn’t win. The result behind it was built on relationships, not a demo.
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