05/10/2026
I have not posted here for about four months.
There is a fairly simple reason.
It was taking too much time for what it was giving back to the business.
And that started to feel ridiculous.
Business owners are constantly told they need to post more, create more content, be on more platforms and keep feeding the machine.
I do not think more activity automatically makes a better business.
I am much more interested in what is actually working.
Where customers are being lost.
Where money is leaking.
Where the owner is spending time that is producing very little return.
And what needs fixing before something else gets added.
That is what I spend my time looking at in businesses.
So that is what I am going to talk about here.
Fewer posts.
More useful ones.
And if I cannot tell you something worth knowing, I would rather not fill your feed.