10/05/2021
The iOS tracking update, slated for early 2021, is going to have a massive impact on the world of advertising.
The iOS 14 update requires all apps to explicitly ask for permission to gather data and track users across mobile apps and websites. This includes Facebook’s app, and it impacts Facebook ads conversion attribution, (re)targeting audiences, and more.
Here’s a recent Tweet from Apple’s CEO, explaining their reasons for doing this and how things are going to work when the iOS 14 update is rolled out:
https://digitaljunkies.com.au/2021/01/how-apples-ios-14-tracking-update-will-impact-businesses-advertising-on-facebook/