Will & Bear

Will & Bear Australian hat brand for life on the road. B-Corp certified, giving back 20% of profits. Hats from the earth, for the earth.

Explore our best selling cowboy hats, felt hats, wide-brim styles, caps and beanies. We exist to inspire a life lived outdoors, creating deeper connections to the natural world and the environment that surrounds us. Our range has been designed with a simplicity that suits him and her: marrying honest design, uncompromised quality and silhouettes that stand the test of time.

See why everyone’s talking about Dusty 🤠👀
18/06/2026

See why everyone’s talking about Dusty 🤠👀

You asked. We answered 🤠Our most frequently asked hat questions, all in one place.Got another question? Leave it below! ...
16/06/2026

You asked. We answered 🤠

Our most frequently asked hat questions, all in one place.
Got another question? Leave it below!

You asked. We answered. 🤠Our most frequently asked hat questions, all in one place.Got another question? Leave it below!...
15/06/2026

You asked. We answered. 🤠

Our most frequently asked hat questions, all in one place.
Got another question? Leave it below!

15/06/2026

Meet Bri Heaney 🤠

From customer to ambassador, we asked Bre about her journey with Will & Bear, the adventures she’s had along the way, and what the brand means to her.

Read along and get to know her story 🤎

Are you keeping warm this winter? ❄️🧣Explore our winter range and rug up in our cosy beanies, designed to keep you warm ...
13/06/2026

Are you keeping warm this winter? ❄️🧣

Explore our winter range and rug up in our cosy beanies, designed to keep you warm wherever the season takes you.

Shop the collection and find your winter essential.

11/06/2026

Who doesn’t love our neighbours for lunch? 👀🌵

Address

Gold Coast, QLD

Opening Hours

Friday 8am - 2pm
Saturday 8am - 2pm
Sunday 8am - 2pm

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