Makari & Co. Marketing and Communication

04/06/2023

A professional brand and business documents can really elevate your business. They set the tone for who you are as a business through visual communication, and professionalise everything that you do.

First impressions count! So make sure you are giving your business the best chance at success by impressing your prospective customers.

Example: Style with Rhonda is a fun, playful, and fashionable brand. Classic yet modern, and unapologetically feminine!

Classic yet modern, and unapologetically feminine! SWR is all about women, helping them look good so they can feel good (because we all know how much of a boost we get when we are looking fabulous!)

29/05/2023

⭐️Business logo from just $500*

Are you a small business owner, coach, entrepreneur, artist or musician that is looking for a professional logo to elevate your brand and drive business growth?

As an end of year special, we are offering professional logos from just $500 (valued at $2,000).

You'll work with a trusted marketing specialist and designer with over 20 years experience.

We'll make the process easy and simple for you by guiding you through all the steps.

If you have been thinking about getting a logo, then now is the time. Don't hesitate as the offer is strictly limited (places are limited too).

Get in touch today and let us help you elevate your brand!

*some conditions apply.

(Comment below, send us a message or call us on 0412 580 437 to learn more!)

28/08/2018

Shepparton Law Courts wins two awards recognising outstanding achievement and innovation by the Australian Institute of Project Management AIPM; Regional Project and Project of the Year award.

The $73 million Shepparton Law Courts, which opened in March 2018, was delivered with extensive stakeholder consultation, engagement and PR that ensured support from the local Shepparton community.

Our founder and Managing Director, Ghina Makari, led the marketing, communication, PR, and engagement on this significant and
highly successful project.

Congratulations to all involved.

Learn more about us: www.makariandco.com.au

16/08/2018

Anyone can communicate. We do it every day via email, phone or face-to-face.

But communicating to the right people, at the right time, with the right message, through the right channel; that’s an art form.

It’s this art form that helps you reach your audience, customers or stakeholders to inform them of critical information to influence their thinking or behaviour.

That’s where we can help. Get in touch today.

http://www.makariandco.com.au

14/08/2018

Some great tips and tools listed here to help you optimise and streamline Facebook advertising.

Having the right Facebook tools to execute your marketing strategy makes your job easier and your strategy more effective. Find out which ones we recommend to social media managers everywhere.

06/08/2018

What is in a logo? So much is in a logo and a brand because it is the face of the business to the world. It shows who a company is and what they stand for. It’s much more than just font selection. It’s a diligent process that identifies the many Ps of marketing (price, positioning, packaging etc) to define the product in order to create a visual identity that conveys it to customers.

Burberry, under the creative helm of Riccardo Tisci, is going for a brand refresh to modernise the classic brand. Perhaps Tisci is looking for stronger resonance with millennials by using a more contemporary brand identity that they would find ‘cool’.

The social media sentiment has been rather negative “The typeface for the original logo gave the impression of timelessness and I always associated it with style and class. Now it just looks cheap.”

Personally, I liked the old brand as it gave it authenticity and class, and was quintessentially British. It had a lot of brand equity for me. The new logo is too simple and not engaging. I mourn the loss of a brand that I value.

But the thing with marketing is that you can never make everyone happy. So know what your product stands for, and who you’re targeting, and create a brand that connects with them.

‘It looks like it’s been done on Microsoft Word,’ noted one of many critics among the brand’s fans.

29/06/2018

Re-writing the industry...

No longer can we run an AdWords campaign and measure it’s success via Google Analytics.

Google has announced a major rebranding of its flagship marketing and advertising offerings, dumping Adwords, DoubleClick and Google Analytics.

22/06/2018

Here it is...the 24 page magazine commemorating the opening of the $73m purpose-designed Shepparton Law Courts. The magazine features the heads of each jurisdiction, a Q&A with the project team, key design features, a timeline of courts in the region, student artwork and much more.



You can view it here:

The Shepparton Adviser’s Commemorative Magazine

07/06/2018

“Women are not fast enough, not strong enough, not determined enough...” Adidas calling out the bias by contrasting it with the truth - Creative as AF campaign.

They told us we weren’t tough enough. Not fast enough. Not strong enough. Not determined. They said that women did not possess the power to change the rules ...

10/12/2016

Story telling aimed at the heart and intersected with humour. That's what makes a good ad, one that shows how the product you're advertising touches lives.

Czasami brakuje słów, by wyrazić to, co najważniejsze. W takim przypadku trzeba się ich po prostu nauczyć. ...

25/11/2016

In a bid to stay relevant Facebook and Instagram are taking on Snapchat by adding features to rival that platform.



http://allinstagram.com/2016/11/22/instagram-introduces-live-video/

Similar to Facebook Live, this new feature allows users to broadcast live Video updates to their followers or the general public.