22/06/2026
A leader recently missed out on a promotion because she didn’t reference “Excellence Together.”
On the surface, that sounds like a preparation issue. But it’s not that simple.
When capable, engaged staff are unaware of something so central to the organisation’s direction, it points to a bigger gap. Communication and engagement around strategy isn’t landing consistently at the frontline.
This is shared accountability.
Yes, people stepping into leadership roles should understand the organisation and how it operates. But awareness doesn’t happen by accident, especially in healthcare. It takes deliberate, consistent effort to connect people to the work, over and over again.
Sending information isn’t enough. Leaders need to create understanding and ownership.
That’s where the basics matter:
• Leader rounding with staff
• Monthly Accountability Meetings linking work to the plan
• Regular huddles translating strategy into weekly action
• “You said – We did” feedback loops
• Consistent role modelling and storytelling
None of this is new. But it only works when it’s done well and done often. People don’t engage because they’ve heard something once.
They engage when they hear it repeatedly, see it lived, and understand what it means for them and the people they care for.
That’s when strategy stops being words on a page and becomes how we work, every day.