Enterprise 21

14/05/2026

This is the second edition of the Quantum Leap. I forgot how good the information is in this book. There is information in here that can be found nowhere else. Even if you ate already a business owner you will find some interesting and insightful business memoir.
https://a.co/d/07upJBFD

21/04/2026

Today's LinkedIn Post. About following your passion into business.

https://www.linkedin.com/posts/colin-s-l-mackie-04a69b4idie_colin-s-l-mackie-books-biography-latest-share-7452221788027109376-vI2x?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAMo-q0BHDTaMrBjbvwkLYW9hZfs4dNw_-I

22/12/2024

MERRY CHRISTMAS!
NEW YEAR IS AMOST HERE.
Have you a goal to go into business, expand your existing business, or perhaps buy a franchise?
My FREE GIFT to you is one of these important books, written by a human (at least I hope I am) and currently on sale on Amazon for real money. Let me know which you would like and I will get a of copy for you ASAP. Have a great holiday and a fantastic 2025.
www.enterprise21.com.au

21/05/2022

As franchise consultants we often are asked to come in and see if we can identify why a system's growth may have stalled or the overall performance of the Franchisees as deteriorated.
After all of the major business difficulties created by Covid, it is no wonder that people (Franchisees, business owners and staff) are a little shell-shocked.
Everything in life is about psychology in one form or another. Understanding a person's emotions is paramount to helping them. A good franchise system will be aware of the feelings of their Franchisees and do something about it. Some are not interested in anything but the bottom line. Some sit somewhere in the middle. They care, they observe, but they lack the knowledge and the skills to do anything about the problem.
The wisest of these are our clients. We have developed over many years our Little Voice Workshops. Over 200 people have attended these interesting, fun and often life-changing events. You can find out a little more on our website www.enterprise21.com.au/little-voice-workshops/
Workshops are 4-5 hours duration and groups of no less than 8 and no more than 12 are ideal. Group discounts apply.
Businesses, franchise groups NFP, and all forms of groups and associations will enjoy and benefit immensely these unique events.
Contact us now for more information. Have fun and stay safe....

13/05/2022

On Tuesday of this week, I was invited for lunch by an old friend. Well, to be truthful, he was an employee many years ago but we re-connected recently and I now consider him a friend.
I employed him some 40+ years ago when he was a teenager. His father had called into my office and I asked if I could find his son something to do as he had been unable to find a job in the 18 months since leaving school.
What has this to do with anything business-wise, you may be asking? Ant had said that he thought of me often over all of these years and all of the many things that I had taught him he still used today.
I taught him to sell without selling. How to be a 'Good' salesperson and an effective one.
Many people dislike salespeople and I can understand why - many salespeople are only interested in selling something and they will lie and omit critical information to get another notch on their sales record.
But there is an honest and ethical way to sell, a way that can make you both comfortable and effective. If you would like some tips on how to do this, please give me a call.

07/12/2021

FRANCHISING SUCKS – FRANCHISING IS A RIPOFF – FRANCHISING! NEVER!

If any of these were accurate why is franchising so successful and durable?

The facts clearly show that the media hype is just that – hype.

Franchising is great if everyone involved is committed to its success - but it is not suitable for every business or for every person.

Business Coaches, Advisors, Accountants, Business Owners and University Students studying business need to have an unbiased and open-minded opinion about franchising otherwise expansion choices will be limited and the capital value of an enterprise may be severely restricted.

FRANCHISING, THE GOOD, THE BAD AND THE TRUTH.

A 6 x 20/30 minute online tutorial presented in a relaxed and informative manner and using many actual stories that highlight the character of franchising will dispel some of the myths while providing a solid base of understanding.

Covering: History, Terminology, Legal, Personalities, Morals, Ethics, Statistics and more.

Increase your knowledge and increase your options.
www.enterprise21.com.au/courses/
STOP PRESS For the remainder of this year you can receive a 50% Discount. Ask for the code and have a better 2022.

28/11/2021

WHAT IS THE MOST EFFECTIVE FORM OF ADVERTISING?

Advertising has changed almost beyond recognition over the last 30 years. Then it was simple as the choices were limited – Press, Radio, TV and Direct mail.

We still have these but add to those all forms of social media in all its variations and complexity: Funnels, Video, Referral, Podcasts, Blogging, Free gifts, Authority, Books, Associates and Affiliates, and on and on. How do you choose?

Some of the old adages still apply such as ‘it is cheaper to sell to an existing client than find a new one’. We would talk about Target Marketing and Scattergun Marketing – and these too still apply. How many ads do you have to place on Facebook before a client who may need/want what you have to offer is actually going to see it? You will have to spend more and more money in the hope that your ad is there at the exact time that your prospect is looking? This can cost tens of thousands of dollars.

Press ads and TV ads are the same. The prospect has to be watching or listening AND attentive when your ad is broadcast AND comes from your location AND has a need that you can satisfy? Press and magazines have their own challenges – and they can be costly – I checked today and a full page for one issue in a related field to my business was $3,700: One ad, one spot, one issue.

However, I was chatting to one of my clients and his product seems to be the perfect tool for many types of businesses and it is something that I had not recognised as a very effective and inexpensive Target Marketing tool.

Precise, effective, versatile and can be used daily in a number of ways to make sales, reduce downtime of make quiet times busy, increase the value of your business and all of these for the cost of one ad in one magazine for one issue.

I am not an expert but please feel free to contact Rob Wilson directly on +61 (0)459 400 997 0r email at [email protected]

08/11/2021

UNI STUDENTS

‘It’s been four hard years to get my business degree and I am super qualified but I am finding it really difficult to get a job!

Seventeen interviews later and I still have not secured employment but I have gained some knowledge. I am realizing that I know a lot about business systems and structures but what I know nothing about is the franchise sector. I vaguely remember one four-hour overview at some time during my course but what was presented, I cannot recall.

And I have learned that there are 500,000 people in Australia employed in the franchise sector. That’s a lot of people and I am missing out on any good jobs as I don’t know the philosophy, the jargon, the history – nothing.

I could get a job in McDonald's cooking French fries but that would be such a waste of four years of studies. I have decided that I am going to invest a few more hundred dollars and do the online Enterprise 21 ‘All About Franchising’ Tutorials course.’

This story, and many variations of it, have been told for many years and without the opportunity that is available today of taking these 6 x 20/30 minute online tutorials presented in a relaxed and informal manner yet packed with usable and practical information gleaned from almost 40 years in this particular business sector.

If you are a uni student or if you recently completed your degree, you can contact Enterprise 21 and request a student discount of 20%.

Remember that knowledge is power and the ‘world waits for no man’ so take positive action today.

www.enterprise21.com.au/franchising-courses/

08/11/2021

Still the same simple steps to business success.......

Every day there are 10+ emails in my inbox trying to sell me webinars, seminars, books, courses, mentoring and combinations of all these on how to be successful in business.
Business success rates vary according to the researcher. My research indicates that 82% of all new businesses fail in the first five years. Meaning only 18% are still operating (we can say successful for this exercise).
If these email-offerings were real and the could increase the success rate to 36% would this be a commendable result?
Think about it for a minute?
Twice as many hairdressing salons, mechanics, IT and graphic artists, dogwashes, fast food outlets and all the rest all scrapping a living from the same number of dollars. This is a very bleak picture.
So how do we increase the success rate to 36% and keep everyone happy?
If you don't know, please ask.

27/10/2021

Have you a dream to go into business but you don’t know who you can speak with to find out if your idea will work and what you need to do first?

Accountants can advise you on the financial aspects, lawyers will tell you what you need to do from a legal perspective, business consultants and advisors usually can help fine-tune your business once you are operational, but who has business start-up knowledge?

The author of the quintessential pre-business book, The Quantum Leap – Owning Your First Business, Colin S L Mackie, is such a person. With decades of experience in setting up successful businesses for himself and his family, he has also worked with dozens of businesses to grow and develop their enterprises.

A few dollars wisely spent now may save you ten’s, or even hundred’s of thousand’s of dollars later.

Colin is available in the Gold Coast and Brisbane regions for a few more months – or until international borders re-open so take advantage of the Covid restrictions by booking an appointment now.

[email protected] or call 0435 795 553.

Taking the leap from employment to self-employment is not to be taken lightheartedly. Statistics clearly show that your chances of survival, far less success, after five years is less than 20%. Or in other words that you will have an 80% chance of failure.

The internet and social media are awash with courses, seminars, webinars, books, groups systems and magic wands that all promise you success in business. Take a minute and imagine that if some of these really worked and we could increase the number of successful businesses from 20% to 40% - would this be great? With double the number of businesses operating we would have twice as many dog washers, hairdressers, candle makers, café, car hire. Then every business would be under extreme stress as we can only spend our money once. The country cannot support many more businesses than we already have.

A selection of some of Colin’s startups:

Flower Seed Sales, Firelog Manufacture and Sales, Restauranteur, Antiques, Fallen Stock Contractor, Mink Farm, Gourmet Pet Food Manufacture and Distribution, Used Car Sales, Furniture Store, Party-Plan Knitting-Wool (Before Tupperware), Health-Food Take-away, Video Wholesale, Video Stores, Retail Video Sales, Car-Wash with a difference, Flame Grill Restaurant, Ice Cream Donuts and Coffee, Business Brokerage, Franchise Development. Franchiss Selection Agent……….

At one seminar Colin was introduced with some of the above businesses mentioned. Before he could start his presentation a gentleman in the first row of the audience put his hand up to ask a question “So with all of these businesses, you must be a Jack of all Trades and a Master of none?” Colin smiled and replied, “You have missed the point, sir. I am a master of small business.”

Only one of the above businesses failed – and from failure comes both wisdom and a great story. “Wisdom comes from accepting the responsibility when things go wrong and learn from them’” CSLM.

Franchising , Licensing and self funded business growth advice