28/06/2026
Your eyeshadow has an expiration date... and it matters. 👁✨
Still using the same eyeshadow palette you bought years ago? It’s time to let it go.
While powder eyeshadows generally last 6–12 months after opening, every time you dip a brush or fingertip into the palette, you introduce oils, skin cells & bacteria 🦠
Over time, this contamination can increase the risk of irritation, redness, infection, and discomfort - especially if you have sensitive eyes.
Here’ are some eye-safe shadow tips:
✨ Powder eyeshadows: Replace every 6–12 months
🧼 Wash your eyeshadow brushes weekly
🚫 Never share eye makeup
👀 If the product changes in texture, smell, or performance, toss it
Healthy eye makeup isn’t just about beautiful color, it’s about protecting the delicate ocular surface every single day.
Your eyes deserve fresh formulas, clean brushes, and products designed with eye health in mind.
Because beauty should never come at the expense of your vision.
