Impact Relations

29/04/2026

Too shy to ask me what PR is?

You're not alone.

PR remains one of the most misunderstood disciplines in business. It's the reason some businesses seem to be everywhere — the ones people think of first, trust most and recommend without being asked.

I've written a piece on what PR actually is and what it looks like in practice. Link in bio.

21/04/2026

The real story isn’t my impressive glass jar collection.

Reducing plastic isn’t just about the environment. It’s about what we’re putting into our bodies, our homes, and our everyday lives. The link between plastics, toxins, and our health is something more people deserve to understand.

Great to see this kind of research coming out of WA. It makes the conversation feel closer to home and harder to ignore.

Education is where real change starts. Ten years ago, people thought I was over the top for replacing plastic and teflon in the kitchen. Now we’re seeing why those choices matter.

It can’t be about perfection. Just awareness, and making better choices when we can. Small changes add up:
• choose less plastic where you can
• be mindful of what you store food in
• understand what’s in the products you use daily

I’m sharing this because real change doesn’t happen in isolation. It takes enough of us asking questions, making different choices, and creating demand for better, lower-tox options.

Pioneering research has proved minimising plastic exposure to the food we eat can reduce levels of plastic chemicals in the body remarkably quickly. Read in comments.

23/03/2026

Over the past year I’ve written a few posts on LinkedIn about greenwashing and sustainability communication.

At first the focus was compliance. Regulators issuing fines. Organisations auditing their messaging. Communications teams tightening language.

But greenwashing isn’t just a messaging problem. It’s a trust problem.

When organisations focus only on how sustainability is communicated rather than how it’s governed, they eventually lose credibility. And when the trust is gone, the costs ripple through pricing, talent, investment and reputation.

I’ve written a longer reflection on this and what it means for communications professionals.

You can read it here:

Greenwashing is often treated as a messaging problem. It’s actually a trust problem. A look at why sustainability communication keeps failing organisations.

14/03/2026

She had four kids under six, sensitive skin and a problem no product on the market could solve.

So she made her own.

Marina is still making it today, more than 20 years later and her first customers are still buying it.

Marina's Ambrosia Products is a Perth skincare brand built on real research, testing and a very clear reason for existing.

She didn't choose between being a mother and building a business. She prioritised both and built her whole business around that decision. She proves that the best business strategy can be knowing what matters to you.

Read the full story https://www.impactrelations.com.au/post/marinas-ambrosi

Marina built a skincare business that has outlasted hundreds of competitors. Not with a bigger budget or a better Instagram feed, but with something harder to replicate, genuine purpose.

06/02/2026

Excited to get Repair Cafe Inglewood started!

Last week we had our very first get together since our pop-up at Springlewood.

It was a really lovely group that had some amazing ideas and we feel really lucky and grateful to have them. We were so busy chatting we forgot to take photos 😅

Everyone that came had the chance to meet each other and us, the two mums with the idea of starting a Repair Cafe in Inglewood. And the two of us met thanks to Inglewood on Beaufort, only to realise our kids are the same age and go to the same school. It's proof that getting involved with your community can bring the right people together.

Repair cafes are about fixing things but what a lot of people don't realise is that they are also about learning, sharing and connecting.

They make our community stronger and they keep lots of things out of the bin.

We're going to start sharing more about:
🔧 not throwing things away
🤝 volunteering your time or skills
☕ meeting new people
📚 learning something new (or teaching someone else)

We wonder who else lives around the corner that will help make Repair Cafe Inglewood a reality?

Please follow our page and share with a friend. And if you're curious send us a message, we'd love to hear from you!

07/01/2026

Just over one year of Impact Relations.

I haven’t done any marketing.
No ads.
No cold calls.

I’ve built relationships.
I’ve shown up consistently.
And the work has come to me.

Not overnight.
But steadily.

That’s the quiet power of trust.

04/01/2026

Sunday.
Bali.
Empty coworking space.

Building something meaningful and learning what balance looks like.

17/09/2025

Do you hate public speaking?

You’re not alone, research shows more than 75% of people fear it.

I’ve been writing speeches for years, standing behind the camera and the strategy, coaching others on how to tell their story.

But since founding Impact Relations, I’ve started delivering more of my own messages through workshops, talks, and discussions.

Stepping into the spotlight has taught me so much. It’s helped me grow, reflect on who I am, and get clearer on what I want to share.

It’s also given me a new appreciation for what I coach my clients on, staying on message, holding the attention of a room, using body language and tone to truly connect.

And I truly believe that speaking in person is one of the fastest ways to build trust and connection.

I’d love to know, do you love public speaking, or does it make your palms sweat?

09/09/2025

Can you tell when something’s been written by AI?

Social media posts are starting to sound the same, and we’re seeing a real loss of unique voice and identity. That’s especially concerning for small businesses, where every post reflects your values and personality.

This workshop will help you save time planning your content while keeping your voice intact. Small businesses are at risk of blending in, so we’ll share practical tips to make sure you stay authentic.

This one’s for start-ups and small business owners doing their own marketing who want to:
✨ use smart prompts that save time and spark ideas
✨ understand why PR matters for small businesses (not just the big guys)
✨ learn how authenticity builds trust — the real key to sales, loyalty, and growth

🗓 Wednesday 17 September, 3pm - 5pm
📍 Perth CBD Matrix Coworking
✅ Spots are limited grab yours before they’re gone
https://www.eventbrite.com.au/e/ai-and-authenticity-tickets-1609188519179?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl

20/08/2025

AI is changing the way we work but for small businesses, it can feel either overwhelming or robotic. This hands-on workshop will show you how to use AI as a practical tool to save time, create authentic content, and grow your business with confidence.

✅ Learn smart prompts that cut content creation time in half
✅ Discover why PR matters for small businesses
✅ Build trust through authentic, human communication
✅ Understand the ethics and environmental impact of AI

Our last workshop was rated excellent, with participants saying their confidence with AI grew immediately.

📅 Date: Wednesday 17 September 2025
📍 Venue: Matrix Coworking, Perth CBD

⚡ Spots are limited. Book now to secure your place:

AI made simple for small business: smart prompts, PR tips & authentic content. Boost confidence & connect with your audience.

23/07/2025

Thanks to the Maylands Business Association, small businesses owners can join us at Lyric's Underground for a workshop on creating content using AI. Visit maylandsmba.org.au to reserve your place. 5.45pm - 7.45pm, followed by drinks and chats. Hope to see you there!