United Way BC Social Purpose Institute

12/03/2024

Today isn’t just another day, it's ✨ ✨– a Global Day of Giving!

Every donation, no matter the size, helps us continue our vital work and reach more people in need.

❤️$25 provides 1 person with healthy, nutritious, and culturally appropriate food for 1 day from a Regional Community Food Hub.

❤️$40 allows one child to go on a field trip to a local science center, museum, or aquarium with their friends in the School’s Out program to learn more about their community.

❤️$100 goes toward a social gathering for seniors to meet regularly for coffee through our Hi Neighbour program.

Every contribution plays a vital role in creating a brighter future for all. Giving Tuesday is a one-day event so donate now to be part of this global movement!

A little goes a long way. ❤️ Donate now at uwbc.ca/give

Thank you for being UNITED for people in need.

11/25/2024

The 4th Annual Purpose in Business Week may be over, but its impact endures, fueling discussions about the growing movement for social purpose in business.

Read the article Building a Better Future: The Purpose Economy Movement to learn about strategies to accelerate purpose in business, including:
- The role of boards, investors and accountants in advancing purpose finance and governance.
- Reimagining business education to advance social purpose in business.
- A new mandate for associations to serve both members and society.
- How governments – municipal, provincial, federal and Indigenous – can accelerate social purpose.
- And more!

The insights shared last week reaffirm that purpose-led companies are central to tackling global challenges. Discover how you can contribute to shaping the Purpose Economy.

https://socialpurpose.ca/building-a-better-future-the-purpose-economy-movement/

11/22/2024

Today, we start to wrap up the 4th Annual Purpose in Business Week with a special thanks to all social purpose businesses, thought leaders, and United Way BC Social Purpose Institute partners for helping us elevate the social purpose economy into the mainstream. A special thank you to the City of Vancouver - Local Government for Proclaiming Purpose in Business Week for the fourth year!

If your organization already has a social purpose and you’d like to take the plunge to be a deep-purpose company, there are some questions to be considered, such as:
- How do you engage staff on your purpose?
- How do you embed purpose into your products, supply chains and customer relationships?
- How do you embed purpose into your corporate strategy?

United Way BC held a dialogue with three social purpose business leaders ranked “Platinum” in the Corporate Knights rating to explore these implementation questions and more. Learn all about it by reading the report Embedding Purpose: A Roadmap for Social Purpose Companies: https://purposeeconomy.ca/embedding-purpose-a-roadmap-for-social-purpose-companies/

You can also read our new blog to learn about the growing Purpose Economy movement and what role you can play to help shape its future:
https://socialpurpose.ca/building-a-better-future-the-purpose-economy-movement/

Let’s build the Purpose Economy together and unleash business assets to foster flourishing communities on a flourishing planet!

11/20/2024

As we celebrate the 4th Annual Purpose in Business Week, we invite you to read our e-book Propelling the Canadian Purpose Economy: A Framework for Action, where you’ll learn more about:

- Imperatives to Mainstream Social Purpose in Business;
- The Role of Boards, Investors and Accountants in Advancing Purpose Finance and Governance;
- Reimagining Business Education to Advance Social Purpose Business;
- The Purpose Business Ecosystem: Strategies for social purpose procurement and B2B engagement, and the role of intrapreneurs;
- And much more.

Download the ebook here:

https://socialpurpose.ca/wp-content/uploads/2022/07/propelling-the-canadian-purpose-economy-ebook-2022-final.pdf

Share Your Purpose Commitment!

We encourage any organization or individual to make a purpose-related announcement on their social channels during these five days and use the hashtag to elevate Social Purpose into the mainstream.

11/19/2024

November 18-24, 2024, marks the 4th Annual Purpose in Business Week, designed to generate national conversation and global awareness of the social purpose business movement. This week celebrates the businesses that are redefining success by using their core operations to address pressing societal and environmental challenges.

Social purpose businesses, defined as companies whose enduring reason for being is to create a better world by the very act of conducting business, are on the rise. Social and environmental challenges are reshaping the role of business in society, sparking a global demand for industries to prioritize serving society, not just shareholders, and to actively contribute to addressing these challenges. Social purpose businesses are responding to this call, reconfiguring their enterprises to be a force for good.

Join United Way BC Social Purpose Institute in celebrating Purpose in Business Week by sharing your Purpose Commitment!

Make a purpose-related announcement on your social channels during these five days and use the hashtag to elevate Social Purpose into the mainstream. Examples can include:
- your social purpose journey and statement,
- a new Purpose initiative,
- the impact your social purpose has had since its adoption,
- or simply a declaration of support for Social Purpose in Business.

02/22/2024

Serve, don't sell. A must-read article from Conspiracy of Love.

https://bit.ly/3UPk7nQ

In today's marketplace, consumers are increasingly looking to align their purchasing decisions with their values. Purpose-driven sales — a sales strategy that emphasizes the purpose and social impact of a product or service — has become an essential aspect of many companies' marketing strategies...

02/21/2024

If you haven't yet registered, now's the time!

Join us this Friday as we talk all things marketing and communications within social purpose companies with Hamish Khamisa, President of Sparx Publishing Group.


United Way British Columbia

A conversation on marketing and communications in a social purpose company.

02/08/2024

With many curious folks asking about our programs recently, we thought we'd create some space for people to gather and ask questions collectively!

Join us next Friday for the first of three info sessions that dig into the details and benefits of our programs, specifically our upcoming Innovators Program, beginning in April!

Register at the link below and and learn how adopting social purpose into business can create resiliency and long-term success.

https://www.eventbrite.ca/e/social-purpose-institute-info-session-tickets-828883682407?aff=oddtdtcreator&lang=en-ca&locale=en_CA&status=30&view=listing

United Way British Columbia

02/07/2024

Armour Valve Ltd. is celebrating over half a century of operation. As a family-owned enterprise, they're leading the way through purposeful business and sustainable development.

As an alum of our Social Purpose Innovators Program, Armour Valve Ltd. committed to embedding purpose in the core of their business model. With this new lens, they're becoming leaders and champions not only in their industry, but for family-owned businesses as well.

Check out their recent blog as they reflect on their purpose journey, achievements, and the road ahead.

https://lnkd.in/gEQE_d5u

Discover our initiatives, achievements, and future goals as we navigate through our purpose journey, ensuring our operations and commitments pave the way for a healthier, more sustainable future.

01/31/2024

Operationalizing social purpose involves genuinely engaging with your business's ecosystem.

It involves being ready to change by asking questions, listening, learning, and being consistently present in the communities you serve.

Our Social Purpose Practices Kit highlights 40 social purpose implementation examples and two case studies from 15 companies that have gone through our programs. All have successfully taken the steps listed above, and continue to do so as their purpose journey evolves.

Dive into the insights from these leading businesses and learn why adopting into your business model is not only an important step forward, but an exciting one.

https://socialpurpose.ca/social-purpose-resources/

United Way British Columbia