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Paper Leaf

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Canada
Edmonton, AB
Paper Leaf

Paper Leaf is a leading web & mobile app firm located in Edmonton, Alberta. We define, deliver, and

10/15/2026

On a recent project with our long-term partner SAIT, we tackled a problem every big content team knows: you have multiple content contributors across various departments, and it’s hard to keep content consistent throughout your site.

We worked with their digital team to build out a full component library that helps contributors build pages and content right the first time. What we built: 20+ components, many with multiple variants, each backed by clear usage guidelines that improve consistency and confidence for contributors.

The results since launch:

- Engagement time is up nearly 6x (58 seconds to 5 min 32 sec).
- 86.35% engagement rate.
- 82% of traffic is direct, so people are coming back to it and referencing it often.

It’s a reference teams actually use, which means less rework and fewer approval layers. A win for all team members.

Read the full case study: https://hubs.la/Q04Bjl7l0

See how Paper Leaf designed and built a 20+ component library for SAIT, giving content teams a reliable reference to build consistent website pages.

10/02/2026

Most people go into a first call with a digital agency thinking they need a finished plan, a technical vocabulary, or a polished PDF.

Guess what? You don't.

Connor, our Business Development Coordinator, walks through what a first call with Paper Leaf looks like:

- The questions we'll ask
- What we need from you (hint: you already know it)
- Straight answers on timelines and cost

Read it and get to know Connor here:

You don't need to speak tech or have a perfect plan. Here's what a first call with Paper Leaf looks like, from questions we'll ask to what we'll need from you.

09/24/2026

Humble brag incoming: we won a 2026 Optimal Experience Award for Research!

Paper Leaf took home the Research-Driven Impact award for our work with long-term partner SAIT.

The results from this one are pretty great. After the research and recommended enhancements were done, Apply Now clicks increased 5 times. yes FIVE TIMES!! Thank you to our incredible SAIT partners and to everyone on the Paper Leaf team who made it happen.

Read the full story here:

Paper Leaf has won a 2026 Optimal Experience Award! We took home the Research-Driven Impact award for our work with long-term partner SAIT.

09/11/2026

Three WordPress security releases landed within four weeks this summer, and several of our clients asked us the same question: is this getting worse, and should we be worried about the platform our site is built on?

The short answer is no. WordPress isn't riskier, but things have changed, and the maintenance plans we suggest to our clients have changed too.

In our latest blog post, Matt Graham, Development Manager at Paper Leaf, covers what happened, the questions you probably have, and how to move forward:

AI is speeding up how fast vulnerabilities are found and exploited. Here's why that doesn't make WordPress riskier... and what to do about it.

08/11/2026

From six websites to one.

That's what we built for Daytona Homes (a Tacada brand) — consolidating six regional sites into a single Statamic multisite with centralized content, shared templates, and HubSpot-integrated lead tracking.

The results speak for themselves:
- 82% increase in active & new users (259K combined users over 3 months).
- 64% increase in organic search traffic since 2023.
- 6 sites streamlined into 1 scalable platform, with one admin login and no more duplicated work.

Read the full case study here:

How we helped unify 6 regional websites into one scalable, branded platform—improving governance, consistency, and user experience.

08/05/2026

Big things happening under Calgary's blue skies ☀️

Whether you're planning a leisure trip or your next big event, Tourism Calgary has a brand new home built to serve you. With a handy toggle in the main navigation, audiences can switch into content built specifically for them.

New platform, simplified navigation, real-time CRM sync, and a mobile-first build made for how people actually plan and explore trips.

The result: traffic up 163% and a Gold AVA Digital Award for website design and UX.

Full story here:

Paper Leaf partnered with Tourism Calgary to redesign the Visit Calgary website, earning a 2026 Gold AVA Digital Award.

07/23/2026

Exciting news at Paper Leaf: Drew McQuarrie is now our Emerging Technology Specialist. 🎉

In this role, Drew evaluates emerging tools and technologies, advises clients on where AI fits (and where it doesn't) in their digital strategy, and helps our internal teams stay current as the landscape shifts.

Drew's spent the last 7 years with us as a Developer and then Development Manager, so this new role is a natural evolution.

We sat down with Drew to answer the top 5 questions we hear most from clients about AI and digital strategy. Get to know Drew and read the blog here:

We're excited to introduce a new dedicated role: Drew McQuarrie, Paper Leaf's Emerging Technology Strategist. In this new role, Drew evaluates emerging tools and technologies, advises clients on where AI fits (and where it doesn’t) in their digital strategy, and helps our internal teams stay curre...

07/10/2026

10 years ago, one of our developers wrote a tool to solve an content migration problem. Then he wrote a blog post about it. People still read that post. People still star that GitHub repo.

So we asked him: "hey, how would you build this today, with AI in the mix?"

Turns out the old approach still holds up — but the "effort to update this" math looks completely different now. A lunch hour, a couple of prompts with Claude, and a decade-old internal tool got a CLI interface, no more jQuery, and a config file that doesn't need a find-and-replace every time you use it.

This one is for the developers out there. Devon breaks down what AI actually did, what it got wrong, and why "AI saved us 15 hours!" isn't really the takeaway here.

Read it here 👉

How we'd solve a similar problem from 10 years ago today, using AI to modernize our internal tooling. Ten years ago we built an internal tool to solve a content migration problem. Here's how we used AI to modernize it — and what AI did (and didn't) do.

06/25/2026

We've worked on a lot of meaningful projects. But ARCQEtivity might just be the cutest.

ARCQEtivity is a parent resource platform for Alberta Resource Centre for Quality Enhancement — guided at-home activities to support early childhood development, with a dashboard tree that grows new leaves as activities are completed, illustrated cards, custom child profiles, and a separate educator interface for child care staff.

It's delightful to use, thoughtfully built, and won a 2025 Platinum AVA Digital Award.

Read the case study:

Built for parents and guardians, ARCQEtivity gives families access to guided, at-home activities that support early childhood development.

06/16/2026

Running programs across a growing network of early learning facilities means a lot of moving pieces — and a lot of data to keep organized.

For Alberta Resource Centre for Quality Enhancement, that meant time-consuming manual reporting and inconsistent workflows across teams. We helped consolidate everything into one portal — bringing program management, reporting, and coordination into a single place, so staff could spend less time compiling data and information was more accurate and accessible.

At the same time, we refreshed their public-facing website to better support event integration, registration, and content management, giving the organization a more modern digital presence.

Read the full case study of how we did it here:

This case study covers two projects for ARCQE: a public website redesign and an internal portal built to support their day-to-day operations.

Address

290, 8155 – 105 Street NW
Edmonton, AB
T6E3R7

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

https://paper-leaf.com/

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