09/18/2026
Salespeople have more tools available to them than ever before. The question is whether they're actually using them to create more time for selling.
AI can help you research prospects, identify industry challenges and get a head start on emails.
Your CRM can automate workflows and eliminate repetitive tasks.
Note-taking tools can capture conversations so you're not trying to sell, listen and take detailed notes at the same time.
None of these tools replace the salesperson. They remove some of the work that keeps the salesperson from doing what they're actually there to do: build relationships, have conversations and create new opportunities.
If technology can give you a few hours back each week, don't fill those hours with more administrative work.
Use them to sell.