The Paper Fox Collective

The Paper Fox Collective Your one-stop marketing shop.

I help your small business amplify its brand message, through paid ads, web design, email marketing, social media, strategy and fractional support.

05/27/2026

Website, marketing audit, Google search console results… 🤪 why isn’t he as pumped as I am??

Google Reviews are the lifeline of your business, whether you're small biz, large, or somewhere in the middle. Not only ...
05/20/2026

Google Reviews are the lifeline of your business, whether you're small biz, large, or somewhere in the middle. Not only do they give perspective clients a true idea of what it's like to work with you (and whether they want to or not), it's what my good friend calls "Google Juice" (aka SEO).

It's incredibly simple to make Google reviews a part of your customer journey, and email automations make this even easier.

If you'd like more information on how to set this up, DM me or book a call on my site (link in bio).

When I'm doing audits for other service-based business owners, I often see several "Happy [Insert Holiday Here]" posts f...
05/08/2026

When I'm doing audits for other service-based business owners, I often see several "Happy [Insert Holiday Here]" posts followed by very few posts in between.

Wishing your audience a happy Easter/Christmas/Independence Day/National Donut Eating Day is NOT a strategy (unless you're selling donuts).

When business owners only have so much time to devote to content creation, it should not be spent on useless holiday posts that neglect to serve a purpose.

Instead, post content that drives your audience to book on your website, your DMs, to your stories, or to the comment section. Make every piece of content intentional.

You won't burn out and you'll keep your audience engaged.

Photo by Anita Alberto Photography

We all have self-doubt or limiting beliefs of some form in our lives. The question is, what are we doing about them so t...
05/06/2026

We all have self-doubt or limiting beliefs of some form in our lives. The question is, what are we doing about them so that we can fully reach beyond our limitations and self-imposed capabilities?

Something I've learned in the past six months of networking with other business owners is that everyone's dealing with self-doubt, just at different stages of business. And if it's not self-doubt, it's something else.

Because we're only human.

I recently chatted with Julie Fairhurst, author and podcast host of Women Like Me, on her podcast, and this was an important piece that I felt I needed to share.

We discussed what it was like for me to go from entrepreneurship 👉 corporate 👉 back to entrepreneurship again and I encourage you to check it out! (link in bio)

What's one thing you're choosing this month?
05/04/2026

What's one thing you're choosing this month?

Last night was our first Mission Business Owners Community Social Media Secrets workshop. This is also the first in-pers...
05/01/2026

Last night was our first Mission Business Owners Community Social Media Secrets workshop. This is also the first in-person workshop I've done since...2018?? Check the last photo to see how I feel being back in my educator element 😜

I started this community a couple of months ago because I was craving connection and community. For those of you who have been with me for a while, you know I ran a huge FB group for female entrepreneurs and went live...weekly. I wanted to recreate that type of community, but this time, in person.

I have met some AMAZING MBOC members in the last couple of months and I'm always amazed when they sacrfice their weeknights to come meet new faces or tackle a challenge in their business.

Blessed to have shared this space with them last night and to have some honest conversations about building an online presence.

Next workshop is in June. Stay tuned 😍

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Mission, BC

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