HelloInfo

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HelloInfo

We conduct custom research that is focused on a company’s external environment. Our mission is to answer client questions in an approachable way.

09/23/2026

Protein has had its moment. Fiber is next!

For years, fiber has been treated as a strategic footnote. Today, it's becoming a strategic growth platform.

Something interesting is happening, so we decided to dig in. Our latest freely-available report explores why fiber is moving from the sidelines to the center of food, beverage, and nutrition innovation.

Driven by gut health interest, GLP-1 adoption, social trends like , evolving consumer preferences, and growing scientific research, fiber is creating opportunities across multiple categories.

If you're interested in innovation, product development, marketing, consumer insights, or strategy, fiber should be on your radar.

Read the full report (no download necessary) at hello-insights.com

07/27/2026

A quick dispatch from our recent onsite:

🧡 Lunch was excellent (Jeff Regular never disappoints)

🧡 Team morale remains high (we love working together)

🧡 Wedding excitement is at an all-time peak

Shoutout to our very own Kyla Forbes, who is headed down the aisle in a few weeks. We're so excited for you!

07/08/2026

Your customers aren't always resisting change, sometimes they're just busy!

We recently helped a ($7B/year) technology company uncover why product adoption wasn't happening as fast as expected.

After hundreds of survey responses and forty in-depth interviews, we found why uptake was lagging. Customers saw promise in the product, but many required greater education on its purpose and practical value within their work. At the same time, competing priorities, limited time, workflow disruption concerns, and unclear paths forward slowed uptake.

The insights completely changed how our client thinks about positioning, education, and customer adoption, and will lead directly to bottom-line impact.

07/03/2026

Five years ago, nearly every Fortune 500 company was loudly committed to DEI. Today, that story looks very different.

As promised, here is the rundown of what industries are holding firm, and which are falling back. Hey tech companies...what happened?

06/18/2026

From 2023–2025, use of the term “DEI” in Fortune 100 communications dropped by an astounding 98%. Did companies lose interest, or just change how they talk about it?

Turns out, it's DE-bye for some companies.

At HelloInfo, we’re always interested in the gap between narrative and reality. DEI is a perfect example of this.

So, we did some research and are sharing it with you in a two-part series, launching in alignment with Juneteenth and Pride month. We tracked what really happened to DEI across corporate America from 2021 to 2026.

As a women-owned business, we have stakes in this game. Read part one below, and don't miss our post next week, when we look at the industries making the biggest shifts away from DEI.

06/16/2026

We each kissed a cod last week. Now we are honorary Newfoundlanders.
We each walked 50,000 steps in 60 hours.
We saw the sun rise, standing on the Easternmost point of North America.
We did our first group run UP Signal Hill.
We went on hikes, did an epic St. John's scavenger hunt, ate all the fish, tried a shot of screech, and went out for live Celtic music.

AND we kicked off our next fiscal year.

We are a close-knit crew, and operating remotely works for us. But moments like this are what make the work feel even more meaningful.

The annual HelloInfo onsite never disappoints. Long may your big jib draw! 🧡🦞

05/26/2026

What makes a conference experience truly memorable? And when 40,000 people attend a conference, how can you stand out as a vendor?

In a recent study, we helped a client answer these questions by interviewing attendees at events where the company had exhibited.

We spoke with attendees about:

- Why they attended
- How they prepared
- How long they stayed, and how they spent their time (one interviewee mostly caught up on Netflix…)
- Which vendor booths delivered standout experiences
- Their impressions of our client’s booth

From motivations and behaviors to standout booth experiences, we uncovered what truly differentiates.

Now our client is rethinking how they show up at events, with a sharper, more intentional approach grounded in real customer insight.

05/20/2026

The fastest way to ruin a good research project is to start with the wrong method.

We see it all the time. Teams want to jump right into a survey, when what they really need is a conversation. But doing so results in a lot of data and NOT much direction.

Our most recent article by Irida Koco (link in bio) breaks down when to use each, how to avoid expensive missteps, and how to think about using both methods more strategically.

We'd love to hear your thoughts on this! Where have you seen this go wrong?

05/01/2026

Can you even believe that it’s been FIVE YEARS of HelloInfo?! 🎉

Time sure does fly when we have so much fun.

To our amazing clients: Thank you for trusting us with your biggest questions and decisions.

To the team: Thank you for the care, intelligence, and energy you bring to every day.

To our partners and community: Thank you for growing with us.

Enjoy this look back on some of our favorite memories! 🧡

Address

401 Bay Street
Toronto, ON
M5V2Y4

Website

https://helloinfo.global/

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