HelloInfo

05/26/2026

What makes a conference experience truly memorable? And when 40,000 people attend a conference, how can you stand out as a vendor?

In a recent study, we helped a client answer these questions by interviewing attendees at events where the company had exhibited.

We spoke with attendees about:

- Why they attended
- How they prepared
- How long they stayed, and how they spent their time (one interviewee mostly caught up on Netflix…)
- Which vendor booths delivered standout experiences
- Their impressions of our client’s booth

From motivations and behaviors to standout booth experiences, we uncovered what truly differentiates.

Now our client is rethinking how they show up at events, with a sharper, more intentional approach grounded in real customer insight.

05/20/2026

The fastest way to ruin a good research project is to start with the wrong method.

We see it all the time. Teams want to jump right into a survey, when what they really need is a conversation. But doing so results in a lot of data and NOT much direction.

Our most recent article by Irida Koco (link in bio) breaks down when to use each, how to avoid expensive missteps, and how to think about using both methods more strategically.

We'd love to hear your thoughts on this! Where have you seen this go wrong?

05/01/2026

Can you even believe that it’s been FIVE YEARS of HelloInfo?! 🎉

Time sure does fly when we have so much fun.

To our amazing clients: Thank you for trusting us with your biggest questions and decisions.

To the team: Thank you for the care, intelligence, and energy you bring to every day.

To our partners and community: Thank you for growing with us.

Enjoy this look back on some of our favorite memories! 🧡

10/29/2025

Your favorite research and strategy experts are all set up and ready to go at the Boston Summit!

Come say hi and eat Halloween candy with us!

10/14/2025

After a summer of remote work, conflicting vacation schedules, and pretending we were “totally fine” with all our virtual meetings, the HelloInfo team finally reunited in person.

There was laughter. There was lunch. There was actual eye contact. We even managed to get some work done (between champagne toasts and bites of ice cream)! Turns out, productivity increases immensely when you’re within arm’s reach of snacks and friends.

Grateful for this crew and the kind of day that reminds you why you love working with humans like these. Here’s to more reunions, less “You’re on mute,” and many more shared meals!

05/01/2025

How engaged is your company in UX research? estimates that companies with top-quartile scores in the McKinsey Design Index as much as doubled revenue and return to shareholder growth, as compared to industry benchmarks. That’s a pretty compelling case to lean into UX!

At HelloInfo, we are thrilled to announce the launch of our new 6-part series dedicated to showcasing our capabilities in supporting clients in UX research.

Whether you’re looking to understand your competitors or gain deeper insights into your customers, we’ve got you covered!

🔍 What to Expect:

- What We Can Do: Discover the breadth of our UX research services

- More About our Core Services: Personas, customer journey mapping, usability testing, product benchmarking, and more

- Case Studies: Get a glimpse at some of our latest projects and successes

Join us on this journey as we dive deep into six separate but related topics, sharing insights and practical examples that highlight our expertise in UX research.

🔗 Follow our page so you don’t miss anything!

See the link in our bio to learn more about how we help UX researchers.

04/15/2025

04/03/2025

Does the Rippling/Deel lawsuit have you concerned about your CI practices?

Yesterday, an affadavit of a Rippling employee was released, in which they testified that they were working as a spy for Rippling's competitor, Deel.

While still subject to litigation, the affadavit tells a story of an individual being incentivized by Deel to work for Rippling, and instructed to search Slack, Google Drive, and other company resources to share sales leads, product roadmaps, customer accounts, and other key pieces of competitive intelligence. If true, this is certainly ILLEGAL.

At HelloInfo, we conduct legal, and ethical competitive intelligence that allows you to access these same key pieces of information without going to such lengths.

Our research Code of Ethics requires that we are transparent, honest, aligned with our clients' policies, and compliant with any applicable laws.

Read more in an article from our archives: https://helloinfo.global/blog/ethical-competitive-intelligence

03/07/2025

Every day is Women's Day at HelloInfo!

As a certified women-owned business, we celebrate women 365 days a year, and especially tomorrow on International Women's Day.

Cheers to all the strong women making, and being the change every day!

02/18/2025

At HelloInfo, we truly walk the talk by deploying analysis models in our day to day life.

The HelloInfo team recently got into a discussion about their go-to analysis models, and everyone laughed to find out that Tanya uses stack rank models in many of her life decisions, including what to have for dinner!

Don't hesitate to reach out to us when you need analytical support, or Tanya's chicken chili recipe.