HelloInfo

10/29/2025

Your favorite research and strategy experts are all set up and ready to go at the Boston Summit!

Come say hi and eat Halloween candy with us!

10/14/2025

After a summer of remote work, conflicting vacation schedules, and pretending we were “totally fine” with all our virtual meetings, the HelloInfo team finally reunited in person.

There was laughter. There was lunch. There was actual eye contact. We even managed to get some work done (between champagne toasts and bites of ice cream)! Turns out, productivity increases immensely when you’re within arm’s reach of snacks and friends.

Grateful for this crew and the kind of day that reminds you why you love working with humans like these. Here’s to more reunions, less “You’re on mute,” and many more shared meals!

05/01/2025

How engaged is your company in UX research? estimates that companies with top-quartile scores in the McKinsey Design Index as much as doubled revenue and return to shareholder growth, as compared to industry benchmarks. That’s a pretty compelling case to lean into UX!

At HelloInfo, we are thrilled to announce the launch of our new 6-part series dedicated to showcasing our capabilities in supporting clients in UX research.

Whether you’re looking to understand your competitors or gain deeper insights into your customers, we’ve got you covered!

🔍 What to Expect:

- What We Can Do: Discover the breadth of our UX research services

- More About our Core Services: Personas, customer journey mapping, usability testing, product benchmarking, and more

- Case Studies: Get a glimpse at some of our latest projects and successes

Join us on this journey as we dive deep into six separate but related topics, sharing insights and practical examples that highlight our expertise in UX research.

🔗 Follow our page so you don’t miss anything!

See the link in our bio to learn more about how we help UX researchers.

04/15/2025

04/03/2025

Does the Rippling/Deel lawsuit have you concerned about your CI practices?

Yesterday, an affadavit of a Rippling employee was released, in which they testified that they were working as a spy for Rippling's competitor, Deel.

While still subject to litigation, the affadavit tells a story of an individual being incentivized by Deel to work for Rippling, and instructed to search Slack, Google Drive, and other company resources to share sales leads, product roadmaps, customer accounts, and other key pieces of competitive intelligence. If true, this is certainly ILLEGAL.

At HelloInfo, we conduct legal, and ethical competitive intelligence that allows you to access these same key pieces of information without going to such lengths.

Our research Code of Ethics requires that we are transparent, honest, aligned with our clients' policies, and compliant with any applicable laws.

Read more in an article from our archives: https://helloinfo.global/blog/ethical-competitive-intelligence

03/07/2025

Every day is Women's Day at HelloInfo!

As a certified women-owned business, we celebrate women 365 days a year, and especially tomorrow on International Women's Day.

Cheers to all the strong women making, and being the change every day!

02/18/2025

At HelloInfo, we truly walk the talk by deploying analysis models in our day to day life.

The HelloInfo team recently got into a discussion about their go-to analysis models, and everyone laughed to find out that Tanya uses stack rank models in many of her life decisions, including what to have for dinner!

Don't hesitate to reach out to us when you need analytical support, or Tanya's chicken chili recipe.

02/11/2025

Do you ever wish there were an off-the-shelf report you could buy that would help you better understand your industry's competitive and market landscape? For many HelloInfo clients working in nuanced industries with niche products or services, this does not exist.

Enter HelloInfo's flagship "State of the Market" reports!

These robust deliverables are an affordable, customized replacement for expensive market sizing and competitive landscape research endeavors. Clients work with HelloInfo to temperature check their markets, understand how competitors are performing, evaluate shifts in customer trends, identify concerning or opportunistic trends, and more.

State of the Market reports offer critical insights for strategic planning. Read about how HelloInfo can help you.

01/29/2025

Happy Year of the Snake! Wishing you all a year full of health and prosperity.

10/30/2024

Happy HELLOween to all those celebrating this week!

Don't do something spooky like take perfectly good data and misrepresent it in a poorly used data visualization.

Our goblins have been hard at work on our most recent blog, where we warn against common pitfalls across a number of data visualization types.

09/03/2024

Client visits have taken a super fun turn in this post-Covid, hybrid work world - visiting clients near their homes gets us out of the boardroom and onto the beach!