Elite Digital

Name: Elite Digital
Address: 5511 Steeles Avenue West, Suite 200, Toronto, ON, M9L1S7, CA
Telephone: +18777893548

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Elite Digital

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Full service digital marketing agency.

10/13/2026

October is Small Business Month, so here's our marketing playbook for small businesses. Swipe for five moves you can action this fall.

Pick two social channels and post on them every week. Add your holiday hours and new photos to your Google Business Profile. Ask happy customers for Google reviews this month. Choose one holiday offer and promote it everywhere. And start collecting emails now, before the holiday rush.

Our full guide to digital marketing for small businesses is on the blog: https://vist.ly/5n7fp

10/09/2026

Happy Thanksgiving, Canada! 🍁

Everyone gives thanks for turkey and pumpkin pie this weekend. We're giving thanks for the stuff nobody toasts at dinner:

Ketchup chips
The double-double
Bagged milk (and the little pitcher)
Caesars, NOT Bloody Marys
Degrassi and Schitt's Creek
Timbits
Saying sorry when someone bumps into US

Swipe through, then drop the one we forgot in the comments.

Happy Thanksgiving from your friends at Elite Digital 💜

10/06/2026

Our CEO Robert Burko was a guest on the Canadian SME Small Business Podcast 🎙️

He talked with host Maheen Bari about the difference between using AI and using it well. Robert admits he isn't handy, and a hammer in his hand is a risk. Hand the same hammer to a handyman and things get fixed. With AI, the results depend on the person using it.

He also shares the time he asked a chatbot whether he should dye his hair green (the answer was an enthusiastic yes), and what small business owners should plan before they add AI to their team.

Watch the full episode: https://vist.ly/5m8eq

09/29/2026

Prime Day is October 6 and 7, and your sale should start this week 🛒

In June, spending on brands' own websites was up from last year in the days before Prime Day, then dropped once it started. Here are the 5 moves we're making with our ecommerce clients right now:

1. Put your offer live on your own site this week. The average shopper took 11 days from first click to purchase.
2. Bundle before you discount. People add more to the cart and you keep more of your margin.
3. Email your list early, when the sale goes live, and before it ends.
4. Build your retargeting audience now for October 6 and 7.
5. On Amazon, check your titles, photos and reviews before October 6.

The full plan is on our blog: https://vist.ly/5kckc

09/25/2026

Our CEO Robert Burko has worked in SEO for 20+ years. His latest Forbes article is about why the move to AI search feels different: many people now ask ChatGPT, Gemini and Perplexity which company to choose. 🤖

A brand can rank well on Google and still be left out of those answers, or described wrong. Swipe to see what happened when we tested one client across five engines.

Read the full article: https://vist.ly/5ju7f

09/24/2026

Q4 starts October 1. Before your budget is final, swipe through the 6 questions we'd ask first. 📋

A few are about this year's changes, like Google's AI Max switch and people asking ChatGPT for recommendations. Others are older problems, like using your homepage as the landing page for every ad.

Want a second opinion on your Q4 plan? Reach our team here: https://vist.ly/5jpm5

09/16/2026

Some Google Ads campaigns are moving to AI Max this month. 👀

If a campaign uses automatically created assets or the campaign-level broad match setting, Google will move it over by the end of September. So September's numbers will mix the old settings and the new ones.

Swipe for 3 things to check this month. 💜

Visit our blog for our more comprehensive guide to the changes: https://vist.ly/5iqex

08/19/2026

Some of the riskiest AI content isn't the stuff that looks wrong. It's the stuff that sounds completely right and just... isn't. 🤖

Our CEO wrote about this for Forbes and called it "confident nonsense." We turned it into a carousel: four signs your AI-assisted content might be quietly lying to you, and what we check for before anything goes out.

Swipe through, and tell us in the comments which one you've caught before.

Read the blog post here: https://vist.ly/5fdda

08/17/2026

"We have fun!" is one of our core values, and it's not just something we put in an employee manual. Here at Elite, we really, really (really!) take fun seriously! 🥳🤓 We all know that life at a digital marketing agency can get busy and sometimes a bit chaotic. We also know that balancing the chaos with fun puts it all into perspective, helps us build meaningful bonds with our team mates, and reminds us that there is room for fun even when the going gets tough. Our House Cup series keeps fun on the schedule so we never get too busy to laugh together! 😀😀📆

What are some of your favourite ways to add fun to your work calendar?

07/30/2026

While AI solved marketing's production problem, it quietly created a decision problem.

Our CEO Robert Burko's latest piece for the Forbes Agency Council makes the case that the bottleneck has moved: teams can now generate endless polished options, and that abundance is exactly what slows them down. Everything looks defensible, so nothing gets decided.

His argument in one line: 'AI creates the abundance, but the decision framework creates the value.'

At Elite we have felt this shift firsthand, and it changed how we run approvals, not just how we produce. The agencies that win the next few years will be the ones that can decide fast (not just make fast).

Full article at https://vist.ly/5c2y8

Address

5511 Steeles Avenue West, Suite 200
Toronto, ON
M9L1S7

Telephone

+18777893548

Website

https://elitedigitalagency.com/, https://linktr.ee/elitedigitalagency

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