23/10/2026
This week, John Langlois, BNI Tampa Area Director, presented on "Make It Easy for Others to Refer You."
Members must activate their reticular activators by teaching referral partners to look for specific triggers using all five senses—what they see, hear, smell, taste, and feel.
The bigger and more vague the referral request, the harder it is for someone to refer you.
Update your TOPS profile regularly, especially if your business changes with seasons, and stay top of mind through frequent one-to-ones, good weekly referral asks, and taking notes during presentations.