The Pros PR

The Pros PR Public Relations and Communications Consultancy Firm specialized in reputation management, public profiling, crisis management, and media relations.

06/08/2026

Growing together through continuous learning

We believe that growth happens when we create opportunities to learn, exchange ideas, and embrace new perspectives.

Our latest sessions brought the team together to share insights, explore new approaches, and strengthen our collective knowledge.

: We were proud to support Schneider Electric in launching the second phase of its Energy Efficiency Audits Initiative,...
22/07/2026

: We were proud to support Schneider Electric in launching the second phase of its Energy Efficiency Audits Initiative, providing 26 fully funded energy audits across the commercial real estate, hospitality, healthcare, retail, and public sectors.

Announced during a high-level event held in partnership with Forbes Middle East, the initiative builds on the success of its first phase and reinforces Schneider Electric’s role as an Energy Technology partner, helping organizations transform their buildings into smarter, more efficient, and more sustainable assets through electrification, automation, and digitalization

From strategic messaging and communications planning to media relations and event communications, The PROs led the communications efforts behind this important announcement. This included managing the full communications and content coordination with Forbes Middle East, ensuring a consistent and impactful narrative across all touchpoints.

Proud of our incredible team at The PROs for the dedication, collaboration, and hard work that made this milestone a success.

Some leaders inspire with words. Ours inspires with actions.On this World PR Day, we celebrate a leader who has built mo...
17/07/2026

Some leaders inspire with words. Ours inspires with actions.

On this World PR Day, we celebrate a leader who has built more than a company she has built trust, shaped reputations, and empowered brands to tell stories that matter.

Here’s to the vision, resilience, and impact of Rowaidah Bibers, our Founder & CEO of The PROs PR.

Happy World PR Day. ✨

Reputation Communications PRExcellence

16/07/2026

On World PR Day, we honor our people!

: Under the patronage of H.E. President Abdel Fattah El-Sisi, Africa Health ExCon’26 once again positioned Cairo as a l...
24/06/2026

: Under the patronage of H.E. President Abdel Fattah El-Sisi, Africa Health ExCon’26 once again positioned Cairo as a leading hub for healthcare innovation and collaboration in Africa.

Bringing together policymakers, industry leaders, healthcare professionals, innovators, and global organizations, this year’s edition served as a powerful platform for advancing sustainable healthcare development across the continent. With more than 45,000 attendees, 400 participating companies, and 21 conference sessions, Africa Health ExCon’26 reinforced its role as Africa’s premier healthcare event.

As the official PR partner, The PROs was proud to drive media visibility, facilitate strategic conversations, and amplify the voices shaping the future of healthcare across Africa.

We were proud to partner with Ezz Elarab Elsewedy Investments on the launch of ROX ESI Egypt, a strategic joint venture ...
18/06/2026

We were proud to partner with Ezz Elarab Elsewedy Investments on the launch of ROX ESI Egypt, a strategic joint venture with ROX that reinforces Egypt’s position as a regional hub for investment, manufacturing, and exports, while advancing the future of smart luxury electric mobility.

Unveiled during an official ceremony at Abdeen Palace attended by senior government officials, business leaders, investors, and media representatives, the partnership brings together global technology, local industrial expertise, and a shared long-term vision. More importantly, it reflects growing confidence in Egypt’s industrial capabilities and its increasing role in shaping the future of mobility.

Congratulations to ESI and ROX on this milestone, and thank you for allowing us to play a part in bringing this story to life.

We were proud to support the launch of Polaris Homes, the new real estate development arm of Polaris Parks, marking a st...
15/06/2026

We were proud to support the launch of Polaris Homes, the new real estate development arm of Polaris Parks, marking a strategic expansion into integrated residential communities.

Through an exclusive media press conference, Polaris Homes unveiled its vision and introduced its first residential projects, “Özel Villas” and “Özel Residences”, boutique compounds in the heart of Sheikh Zayed designed to offer a modern and integrated living experience.

Thank you to the Polaris team for their trust and collaboration, and to our team at The Pros for their dedication and hard work in bringing this milestone event to life.

Honored to be part of a launch that marks the beginning of a new chapter and ambitious plans for the future.

11/06/2026

: The 3rd edition of the “4x4 Snow Challenge” at Ski Egypt comes to a successful close once again, marking another milestone experiential event under the patronage of the Ministry of Youth and Sports and bringing to life the region’s first snow-based motorsport challenge.

In partnership with Ski Egypt, we were happy to support this activation, which brought together leading motor journalists, automotive influencers, top-tier digital hubs, and content creators activated through curated barter collaborations, who experienced the challenge firsthand and captured the intensity of the redesigned snow track featuring obstacle zones, drifting sections, and endurance-based racing in sub-zero conditions.

The activation reinforced Ski Egypt’s position as Africa’s first indoor ski resort and a flagship destination for immersive entertainment, further amplifying Egypt’s growing role in delivering innovative, experience-led attractions across the region.

We’re glad to have attended the Swiss Chamber of Commerce in Egypt’s Annual Gala Dinner 2026. The event brought together...
03/06/2026

We’re glad to have attended the Swiss Chamber of Commerce in Egypt’s Annual Gala Dinner 2026. The event brought together a lineup of senior government officials, diplomats, business leaders, institutional partners, and members of the Egyptian and international business communities. Held under the theme “Two Nations, One Shared Impact – A Legacy Beyond Generations” the Gala celebrated the enduring economic partnership and long-term collaboration between Egypt and Switzerland. On this year’s gala, SwissCham Egypt welcomed H.E. Dr. Youssef Boutros-Ghali, Economist, and Former Minister of Finance where he was presented the SwissCham Egypt Distinguished Leadership Award in recognition of his remarkable contributions to Egypt’s economic policy and fiscal reform during his tenure as the Minister of Finance.

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7 El Thawra Street, القاهرة, القاهرة, مصر
Cairo

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Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Sunday 10am - 6pm

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